Scott Wintrip's Blog Posts Tagged 'You’ve Got Nine Seconds' (1)

You’ve Got Nine Seconds

If you’re talking in more than nine second soundbites, you’re wasting your words, losing the attention of buyers, and positioning yourself as just another long-winded person trying to make your case. From soundbites on broadcast news to politicians delivering provocative statements to posts on Twitter, we’ve become a society that consumes information in smaller and smaller chunks. According to research at the University of California, the incredible shrinking soundbite has gone from 43…

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Added by Scott Wintrip on April 16, 2012 at 2:26pm — No Comments

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