Conduct an online job search these days and you’re soon confronted with lots of ads, many suggesting, without actually saying it of course, that each day spent working with them will be just like dying and going to heaven, only better. But should they be taken at face value?  Is your workplace heaven? Or is it more like hell, despite what that ever so enticing advertisement that lured you there in the first place suggested? Here I take a lighthearted look at what job ads say and what they…

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I've been meaning to put together my thoughts about writing recruitment advertisements, or job posts as many call them, for some time. After all, I have written thousands of them down the years and, as many know, I have a real bugbear about bad job ads littering the web. So here goes. My gift to you all for Christmas. Why not resolve to put it into practice in the new year?



Think first

Get your understanding of the brief right (I am assuming you take a… Continue

Ever find yourself stuck for words when writing your job copy? Following on from a script on my comedy writing page (http://alasdairdmurraycopywriter.co.uk/comedy.aspx) here are a few more phrases to help you entice your candidates. But beware, they all come with a hidden meaning. ( Just a bit of fun really, take with a pinch of salt )



you have good team building skills – there will be lots of dragging… Continue

I may bang on about it a lot, but that's because I am on a mission - A mission to try and up the quality of content on the plethora of job boards that are out there in cyberspace. Here's why.....



Job advertising is one of the most effective sourcing mechanisms available to you and your company – not only for candidates, but for prospective clients and future employees. Advertising is often the very first time people get to find out who your company are, what you do… and how good you… Continue