Marketing strategies, even successful ones, will not work forever. In most cases, companies find the need to change their marketing approach on a fairly regular basis. Print advertisements and commercials undergo subtle to radical changes every year to ensure the message being conveyed is not a stale sales pitch.
Even the elements of a marketing strategy need to be changed from time to time. One such element that advertisers find useful are customer reviews. Reviews are most…Continue
Added by Brooke Chaplan on April 15, 2016 at 10:32am — No Comments
It might be folklore, but it’s still a great story.
The most successful job ad ever written was Shackleton’s broadside advertising for the crew of the Endurance. Printed with hand-set type on cheap paper and glued to piers and posts around the harbor, it read:
A reported 5,000 men lined up…Continue
“We’re on a tight budget, but we need a new employee. How can I promote my job vacancy well enough to reach a wide range of job seekers without paying recruiter fees or the costs associated with featured posts on job boards?”
Added by Hagi Trinh on February 2, 2016 at 9:00am — No Comments
I'd finished work for the week early last Friday so decided, as an experiment, to throw an offer out on Twitter - I'd write a free bit of recruitment copy for the first recruiter to get in touch with me and send me an existing job ad or description. I didn't hold my breath, and to be…Continue
PPC, or pay per click, is a strategy many marketers use to buy keyword based traffic to their websites. In fact, many companies from startup to Fortune 50 spend millions of their advertising budgets on "owning" certain keywords each year. So why wouldn't you try PPC for recruitment marketing? The…Continue
Some of you will be aware that I am not shy of bemoaning the fact that there are so many poor job posts littering the online space. You only have to visit a job board and pick a few ads at random to find cut & pasted job descriptions, phrases like "Our client are looking", hideous…Continue
Way back when, my since dear departed brother and I worked together in the classified advertising department of one of the UK’s leading quality newspapers. No big deal – except that we were the only two men in a team of twenty. Were we tempted? Read on.
You would think perhaps that faced with such odds it would be hard to resist or avoid some kind of romantic liaison with one of our female colleagues. Indeed the guys from next door in production used to…Continue
Back in the day, just before and during the early days of the Internet, I used to write job copy. I generated about 90% of my fees by selling this to my clients.
I’d produce a great display ad - probably not always as great as what the client would get from a decent creative ad agency, but…Continue
Job boards to me are the ideal and only place I would look for jobs. Why? Because it is so bloody simple. I register and set up some search terms so that…Continue
While browsing Twitter recently I noticed an organisation that was offering an all in recruitment advertising service for less than £200 (about $335), so I got in touch. Not because I have any jobs to advertise, but because I was curious. Here's what they told me:
"We will write your advert ensuring it is…Continue
Did you know that in the UK there are over 189,000 registered charities? With more and more competition for donors, charities have to think outside the box. Getting the right people to join your organisation and develop new innovative fundraising strategies is more important than ever. With the competition for quality candidates increasing how will you attract…Continue
Added by Hayley Dixon on August 23, 2013 at 9:30am — No Comments
If you work in the catering hospitality industry the chances are you will be extremely busy. Therefore, finding the time to recruit the people you need can sometimes be a problem. Fortunately, there is now way to speed up the process and make your recruitment processes far more effective.
The first step
The first step is to visit…Continue
Added by Simon Hopes on August 2, 2013 at 8:30am — No Comments
It’s being labeled “Instagram for video”.
Staying true to Twitter’s micro-sharing style, video length on Vine is limited (6 seconds or less), with use of the app designed to spark creativity via snippets of special moments. Vine says that the video posts are “about abbreviation – the…Continue
Added by Amanda Ashworth on February 20, 2013 at 8:21am — No Comments
I love words. I am one of those people who hears a new word, looks it up and uses it three times so it becomes part of my spoken and written vocabulary. There is a name for that but i need to look up that word. :)
Words can and do sell. One does not have to be a world class journalist to write a cover letter for a resume that inspires your client to want to know more or bring that candidate in or do a phone interview. Every candidate has "a story". When i present a…Continue
Conduct an online job search these days and you’re soon confronted with lots of ads, many suggesting, without actually saying it of course, that each day spent working with them will be just like dying and going to heaven, only better. But should they be taken at face value? Is your workplace heaven? Or is it more like hell, despite what that ever so enticing advertisement that lured you there in the first place suggested? Here I take a lighthearted look at what job ads say and what they…Continue
Added by Alasdair Murray on April 24, 2012 at 7:00am — No Comments
That was the basic premise of a talk I recently gave at the Minnesota Recruiters' Conference earlier this month. The presentation was titled, "Winning The Talent War With Effective Job Posts."
I thought I would share the main point of the talk...
Typical job posts do not affect a potential candidate's desire to apply.
Our job posts are all about our companies and what we want - they are totally focused on us. We need…Continue
After a frustrating couple of months I’ve found myself asking this question on a more regular basis. Of course I already know the short answer….no, it doesn’t. What we do is definitely not rocket science and everyone knows what *astronomical fees we charge! (*no pun intended) But if you’ll permit me to continue, I’m going to try and explain why we’re here and why, when you find a good one, they can make your life easier and maybe even save you a few quid.
I’ve had a few run ins, albeit friendly exchanges of banter, of late with a few pro social recruiting types. Obviously it’s difficult to explain ones self fully in 140 characters or less so I thought I would take a bit longer to explain my stance.
I make no bones about it – I like social media. I said as much over 2 years ago in a blog that picked up on Ricky Gervais’s flounce (he’s since come back as we all know). Indeed I have gained business I would never have otherwise…Continue
Freelance copywriter Alasdair Murray on how some recruiters could gain a competitive edge over their rivals if only they thought a bit more about the messages they put out into the public domain.
They are there for all to see – the ‘new year, new career’ job ads that get wheeled out at the beginning of each new year. Someone somewhere clearly still thinks it’s original and a bit clever. Trust me, it’s not, nor has it been for many years. In fact, it’s become…Continue
Added by Alasdair Murray on February 9, 2012 at 8:30am — No Comments