All Blog Posts Tagged 'advertising' (88)

Why Not To Use PPC For Recruitment Marketing

PPC, or pay per click, is a strategy many marketers use to buy keyword based traffic to their websites. In fact, many companies from startup to Fortune 50 spend millions of their advertising budgets on "owning" certain keywords each year. So why wouldn't you try PPC for recruitment marketing? The…

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Added by Katrina Kibben on August 17, 2015 at 12:00pm — 2 Comments

Do job seekers really not care any more?

Some of you will be aware that I am not shy of bemoaning the fact that there are so many poor job posts littering the online space. You only have to visit a job board and pick a few ads at random to find cut & pasted job descriptions, phrases like "Our client are looking", hideous…

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Added by Alasdair Murray on July 15, 2015 at 5:30am — 2 Comments

Someone in the office caught your eye lately? Think twice! (or, how what seems a good idea at the time can turn into a nightmare)

Way back when, my since dear departed brother and I worked together in the classified advertising department of one of the UK’s leading quality newspapers. No big deal – except that we were the only two men in a team of twenty. Were we tempted? Read on.



You would think perhaps that faced with such odds it would be hard to resist or avoid some kind of romantic liaison with one of our female colleagues. Indeed the guys from next door in production used to…

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Added by Alasdair Murray on February 14, 2015 at 10:00am — 3 Comments

I Used To Write Job Ads

Back in the day, just before and during the early days of the Internet, I used to write job copy. I generated about 90% of my fees by selling this to my clients.

I’d produce a great display ad - probably not always as great as what the client would get from a decent creative ad agency, but…

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Added by Mitch Sullivan on October 27, 2014 at 10:00am — 3 Comments

Job boards Aren't Dying (but a lot of recruiters are doing their best to help kill them off)

I sometimes think people are thinking far too hard and becoming much too confused about the whole recruitment process and how to attract applicants.

Job boards to me are the ideal and only place I would look for jobs. Why? Because it is so bloody simple. I register and set up some search terms so that…

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Added by Alasdair Murray on June 19, 2014 at 6:30am — 7 Comments

Technology and the numbers game is destroying creativity of thought.

While browsing Twitter recently I noticed an organisation that was offering an all in recruitment advertising service for less than £200 (about $335), so I got in touch. Not because I have any jobs to advertise, but because I was curious. Here's what they told me:

"We will write your advert ensuring it is…

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Added by Alasdair Murray on June 3, 2014 at 5:30am — 1 Comment

How to make your jobs more attractive to the perfect candidates

Did you know that in the UK there are over 189,000 registered charities? With more and more competition for donors, charities have to think outside the box. Getting the right people to join your organisation and develop new innovative fundraising strategies is more important than ever. With the competition for quality candidates increasing how will you attract…

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Added by Hayley Dixon on August 23, 2013 at 9:30am — No Comments

Streamline Your Hospitality Recruitment

If you work in the catering hospitality industry the chances are you will be extremely busy. Therefore, finding the time to recruit the people you need can sometimes be a problem. Fortunately, there is now way to speed up the process and make your recruitment processes far more effective.

The first step

The first step is to visit…

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Added by Simon Hopes on August 2, 2013 at 8:30am — No Comments

What is Vine and why it was made for recruitment

It’s being labeled “Instagram for video”.

Staying true to Twitter’s micro-sharing style, video length on Vine is limited (6 seconds or less), with use of the app designed to spark creativity via snippets of special moments. Vine says that the video posts are “about abbreviation – the…

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Added by Amanda Ashworth on February 20, 2013 at 8:21am — No Comments

There's not a lack of talent, there's a lack of creativity and forethought!

The following is an elongated version of a comment I made recently about an article which posed the question "Does talent grow on trees" and debated whether there is a talent shortage in the current marketplace.

As someone who has worked in recruitment marketing for over 20 years, I would say there has been a definite dumbing down in the messages that some people, recruiters and employers alike, put out there these days under the guise of being a…

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Added by Alasdair Murray on October 26, 2012 at 6:00am — 1 Comment

THE POWER OF A WORD - WORDS THAT SELL.

I love words.  I am one of those people who hears a new word, looks it up and uses it three times so it becomes part of my spoken and written vocabulary.  There is a name for that but i need to look up that word. :)

 

Words can and do sell.  One does not have to be a world class journalist to write a cover letter for a resume that inspires your client to want to know more or bring that candidate in or do a phone interview.  Every candidate has "a story".  When i present a…

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Added by Sandra McCartt on May 3, 2012 at 7:32pm — 9 Comments

Ever wondered what the clever phrases in those job ads actually mean?

Conduct an online job search these days and you’re soon confronted with lots of ads, many suggesting, without actually saying it of course, that each day spent working with them will be just like dying and going to heaven, only better. But should they be taken at face value?  Is your workplace heaven? Or is it more like hell, despite what that ever so enticing advertisement that lured you there in the first place suggested? Here I take a lighthearted look at what job ads say and what they…

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Added by Alasdair Murray on April 24, 2012 at 7:00am — No Comments

Most Job Posts Suck

That was the basic premise of a talk I recently gave at the Minnesota Recruiters' Conference earlier this month.  The presentation was titled, "Winning The Talent War With Effective Job Posts."

I thought I would share the main point of the talk...

Typical job posts do not affect a potential candidate's desire to apply.

Our job posts are all about our companies and what we want - they are totally focused on us.  We need…

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Added by Eric Putkonen on March 22, 2012 at 10:51am — 4 Comments

Does the world really need recruitment consultants?

After a frustrating couple of months I’ve found myself asking this question on a more regular basis. Of course I already know the short answer….no, it doesn’t. What we do is definitely not rocket science and everyone knows what *astronomical fees we charge! (*no pun intended) But if you’ll permit me to continue, I’m going to try and explain why we’re here and why, when you find a good one, they can make your life easier and maybe even save you a few quid.

These days…

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Added by Darren Scotland on February 27, 2012 at 6:47am — 7 Comments

I'm willing to believe that social recruiting works, but the compelling evidence just isn't out there

I’ve had a few run ins, albeit friendly exchanges of banter, of late with a few pro social recruiting types. Obviously it’s difficult to explain ones self fully in 140 characters or less so I thought I would take a bit longer to explain my stance.

 

I make no bones about it – I like social media. I said as much over 2 years ago in a blog that picked up on Ricky Gervais’s flounce (he’s since come back as we all know). Indeed I have gained business I would never have otherwise…

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Added by Alasdair Murray on February 15, 2012 at 2:30pm — 30 Comments

Is it time to banish the clichés and the errors and take a good hard look at the way you communicate?

Freelance copywriter Alasdair Murray on how some recruiters could gain a competitive edge over their rivals if only they thought a bit more about the messages they put out into the public domain.

 

They are there for all to see – the ‘new year, new career’ job ads that get wheeled out at the beginning of each new year. Someone somewhere clearly still thinks it’s original and a bit clever. Trust me, it’s not, nor has it been for many years. In fact, it’s become…

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Added by Alasdair Murray on February 9, 2012 at 8:30am — No Comments

Social Share: The Power of Distribution in Job Advertising & Employer Branding

This blog originally appeared here on our site, socialtalent.co.

Do you advertise jobs or products/services? Are you blogging? If you think that just simply putting…

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Added by Johnny Campbell on February 3, 2012 at 9:06am — No Comments

What if mobile ads never take off?

I recently read a great post about Mary Meeker and her prediction about Mobile Advertising

 

Mary Meeker was once known as the ‘Queen of the Net’, her predictions are often scarily accurate – she is gifted with truly understanding how technology and the desires of the people fit together!

 

Meeker’s recent internet presentation on ‘Top Mobile Internet Trends’ made some very insightful predictions about mobile advertising (…

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Added by Stephanie Bressan on December 19, 2011 at 12:30am — No Comments

28 Tips for a Better Talent Management Strategy



1. Build talent pipelines and recruitment strategies to key business groups

Business units love to engage and buy-in to recruitment strategies that are tied to their groups and units vs. the whole company where job requirements and competencies can get watered down to meet all requirements.  Sourcing…

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Added by Francois Guay on November 14, 2011 at 8:25am — 6 Comments

Has Facebook Seen the Recruiting Light? Grandma's Chicken Soup #37

What has become the norm in the recruiting industry is that social recruiting dominates the headlines. I have to ask, why shouldn't it?  The two biggest names in social media are LinkedIn and Facebook. LinkedIn just concluded its' very successful LinkedIn Talent Connect 2011 and The Recruiting Innovation Summit was…

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Added by Scott Ryan on October 25, 2011 at 9:30am — No Comments

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