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All Blog Posts Tagged 'advertising' (83)

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What Do You "Like" on Facebook?

 

I sat on my couch munching the contents of a bag of regular Tostitos.…

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Added by Rayanne on April 19, 2011 at 7:30am — No Comments

Create a Quick Response Bar Code for your Career Site

The Quick Response (QR) or 2D bar code has been in use in Japan for over a decade, but it is just starting to pick up steam here in the states. Below, I've tried to address FAQ about the QR.



What is it? According to Wikipedia, "A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on… Continue

Added by Julia on March 2, 2011 at 11:00am — 17 Comments

Social recruiting? It's just a passing fad (unless you're a household name company of course)

Microsoft. Apple. Google. Coca Cola. Virgin. The BBC. What do they have in common? Each of them could advertise on the back of a cigarette packet, put a card in a shop window or float a message in a bottle out to sea and they would still get a good response to their recruitment campaigns. Indeed all of them receive hundreds of unsolicited applications each and every year.

 …

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Added by Alasdair Murray on February 9, 2011 at 9:30am — 95 Comments

Computer says 'no'. Or, why technology is destroying creativity

Browsing Twitter recently I came across a pretty senior level role for a prominent UK organisation. Nothing unusual there. But, upon reading through the job advertisement it soon became apparent that no thought whatsoever had gone into its make-up. Indeed, this job post was over 200 lines long and consisted purely of dull cut and pasted content taken straight from a job description.

 

I decided to ask the advertiser why, as a leading light in their field, they saw fit to post…

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Added by Alasdair Murray on January 17, 2011 at 10:00am — 3 Comments

What do I do?

Believe it or not, I struggle with the question, “what do you do for a living?”

 …

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Added by Robert Dearmon on December 28, 2010 at 9:21am — No Comments

Product Marketing Director - Up to $130k base max. Also will have 20% bonus - NYC

DIVISION: MEDIA SALES…

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Added by Ben Diamond on October 1, 2010 at 1:30pm — No Comments

Good copy, bad copy (or, how the same job can be written in two totally different ways. One alluring, the other bland)

Today I am going to demonstrate two different ways of posting the same job on the web. The first way is the all too common lazy one where a recruiter simply cuts and pastes the job description and top and tails it with a bit about the client and a response mechanism. The other way is the right way, and that is, instead of cut and pasting it, to take the information from the job description and craft it into a bit of copy that not only flows, but reaches out…

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Added by Alasdair Murray on September 19, 2010 at 9:30am — 7 Comments

Do you go into a grocery store to buy a car?

...when you're in a pharmacy, do you have a sudden urge to purchase a shovel? No, of course you don't. But hang on a minute, there's a method to what seem a couple of mad and random questions, and it's this...



Everywhere you look these days there is always someone who is happy to preach about how social recruiting is where it's at. Encourage people to be fans on Facebook they say. Establish an online community for your company where everyone… Continue

Added by Alasdair Murray on September 1, 2010 at 10:00am — 2 Comments

9 simple steps to writing a good recruitment advertisement/job board post

Do you see writing job ad copy as a bit of a chore? Something that you put off until the last possible minute and then hastily throw together with more than a little apprehension or doubt? Use this simple nine step guide and you’ll soon get used to a formulaic running order that will make writing copy that much easier in the future.



1) THE JOB TITLE – Start off by asking yourself is the job title an industry recognised standard or something… Continue

Added by Alasdair Murray on August 12, 2010 at 4:30am — No Comments

Can you really get something for nothing....

We have recently decided to start charging a small monthly fee of $5 at Job Board Reviews for

advertising job sites in our directory. The reasoning behind this is to help cut some of our overheard and be able to keep the site up and running with quality content. We also wanted to incorporate a small fee to help determine who is serious about their job sites.



We have found that people and job boards that aren't interested in spending… Continue

Added by Jill Czeczuga on July 22, 2010 at 8:24pm — No Comments

Make an Appointment with your Recruiting Budget





Starting Again with your Recruiting Budget



Take a big step back and think about your recruiting budget. If you started from a blank sheet of paper and only one dollar, how would you use it? Would you keep pursuing the same recruiting strategies you use now or start from scratch? Would your job board spend be the same percentage it was in the past? Would you…

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Added by Neil Costa on July 22, 2010 at 4:00pm — No Comments

The same thing that's dragged job boards down will kill off social recruiting (or why recruiters fail to grasp the concept of advertising)

Honestly, if I had a penny for every time I have read about how the job boards are dying I'd have ooh, let me see now, at least one of the Queen's English pounds sterling. And you know what? they are not dying of old age, they are being poisoned into oblivion by the very people who are meant to make them work - the recruiter.



Yes siree, it doesn't take much figuring out. Social media isn't the holy grail these gurus would have you believe it is. You post the same crap as you've been… Continue

Added by Alasdair Murray on July 20, 2010 at 9:00am — 11 Comments

Someone in the office caught your eye lately? Think twice! (or, how what seems a good idea at the time can turn into a nightmare)

Way back when, my since dear departed brother and I worked together in the classified advertising department of one of the UK’s leading quality newspapers. No big deal – except that we were the only two men in a team of twenty. Were we tempted? Read on.



You would think perhaps that faced with such odds it would be hard to resist or avoid some kind of romantic liaison with one of our female colleagues. Indeed the guys from next door in production used to… Continue

Added by Alasdair Murray on May 26, 2010 at 10:00am — 3 Comments

The harsh reality of redundancy (but how it can also actually make you a better, stronger person)

I still remember the feeling to this day. The gut wrenching feeling that comes with redundancy is unlike anything I had ever felt before.



It was the winter of 1991. I was doing pretty well at my job. Or so I thought. I was an Account Manager for one of the UK’s leading recruitment marketing agencies and looked after…

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Added by Alasdair Murray on April 27, 2010 at 2:00pm — No Comments

Is SEO simply another Y2K? (Or how Shakespeare would have looked a right idiot if he were around today)

A slightly contentious blog this week, but hey, it's all about opinions. This is mine about SEO....



Hands up who remembers the Y2K ‘problem’, or the Millennium bug, as it was sometimes known? I do, as I had several clients who made a lot of money out of placing contractors into the City to ward off the Y2 evil that was set to haunt companies… Continue

Added by Alasdair Murray on March 26, 2010 at 3:30pm — 5 Comments

How much of your time is spent posting or changing job posting on your internal website, the premium job boards, your local newspaper and your other advertising outlets?

“Distribution and Posting Services”…

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Added by Rick Whitley on March 24, 2010 at 4:48pm — No Comments

A job description isn't a sales tool and never will be.

For reasons best known to themselves, many recruiters bemoan the absence of a decent job description and person spec from a client. I agree it’s frustrating when what you get is a series of seemingly unrelated one liners in terms of a job description and just the basic facts about the skills and experience you need in order to do the role, but, the emphasis should be on you, the recruiter to eke out the information from your client that will sell the job, not… Continue

Added by Alasdair Murray on March 15, 2010 at 3:00pm — 21 Comments

Want to write better job posts in 2010? Here's how.

I've been meaning to put together my thoughts about writing recruitment advertisements, or job posts as many call them, for some time. After all, I have written thousands of them down the years and, as many know, I have a real bugbear about bad job ads littering the web. So here goes. My gift to you all for Christmas. Why not resolve to put it into practice in the new year?



Think first

Get your understanding of the brief right (I am assuming you take a… Continue

Added by Alasdair Murray on December 19, 2009 at 9:30am — 4 Comments

Is the tide really ebbing away from the newspaper industry?

I'm a curious animal when it comes to newspapers. Having worked in my time for both national and regional titles, I never really got into the habit of buying a daily paper. And, when I later worked at advertising agencies, there were always plenty knocking around if I wanted to have a quick flick through their pages. As such, I am in no way a typical customer to the newspaper industry.



That said, I still enjoy a browse on a Sunday or of an evening. And, it would seem, plenty of… Continue

Added by Alasdair Murray on December 16, 2009 at 8:00am — 2 Comments

Writing recruitment copy - some useful phrases, but beware their meaning! (PART 1)

Ever find yourself stuck for words when writing your job copy? Following on from a script on my comedy writing page (http://alasdairdmurraycopywriter.co.uk/comedy.aspx) here are a few more phrases to help you entice your candidates. But beware, they all come with a hidden meaning. ( Just a bit of fun really, take with a pinch of salt )



you have good team building skills – there will be lots of dragging… Continue

Added by Alasdair Murray on November 23, 2009 at 8:30am — No Comments

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