Added by Alasdair Murray on October 26, 2012 at 6:00am —
Conduct an online job search these days and you’re soon confronted with lots of ads, many suggesting, without actually saying it of course, that each day spent working with them will be just like dying and going to heaven, only better. But should they be taken at face value? Is your workplace heaven? Or is it more like hell, despite what that ever so enticing advertisement that lured you there in the first place suggested? Here I take a lighthearted look at what job ads say and what they… Continue
Added by Alasdair Murray on April 24, 2012 at 7:00am —
I’ve had a few run ins, albeit friendly exchanges of banter, of late with a few pro social recruiting types. Obviously it’s difficult to explain ones self fully in 140 characters or less so I thought I would take a bit longer to explain my stance.
I make no bones about it – I like social media. I said as much over 2 years ago in a blog that picked up on Ricky Gervais’s flounce (he’s since come back as we all know). Indeed I have gained business I would never have otherwise… Continue
Added by Alasdair Murray on February 15, 2012 at 2:30pm —
Freelance copywriter Alasdair Murray on how some recruiters could gain a competitive edge over their rivals if only they thought a bit more about the messages they put out into the public domain.
They are there for all to see – the ‘new year, new career’ job ads that get wheeled out at the beginning of each new year. Someone somewhere clearly still thinks it’s original and a bit clever. Trust me, it’s not, nor has it been for many years. In fact, it’s become… Continue
Added by Alasdair Murray on February 9, 2012 at 8:30am —
...for crying out loud make the content you reach me with worth reading!
Seriously, the more technology advances and, as a result, the easier it becomes for any old Joe to upload content onto a website, the more creativity seems to be going out of the window, particularly in recruitment.
What sparked my latest rant? I read somewhere today that as there are 5 billion mobile phone users in the world it follows that many more people in the coming months and… Continue
Added by Alasdair Murray on October 5, 2011 at 9:00am —
Microsoft. Apple. Google. Coca Cola. Virgin. The BBC. What do they have in common? Each of them could advertise on the back of a cigarette packet, put a card in a shop window or float a message in a bottle out to sea and they would still get a good response to their recruitment campaigns. Indeed all of them receive hundreds of unsolicited applications each and every year.
Added by Alasdair Murray on February 9, 2011 at 9:30am —
Browsing Twitter recently I came across a pretty senior level role for a prominent UK organisation. Nothing unusual there. But, upon reading through the job advertisement it soon became apparent that no thought whatsoever had gone into its make-up. Indeed, this job post was over 200 lines long and consisted purely of dull cut and pasted content taken straight from a job description.
I decided to ask the advertiser why, as a leading light in their field, they saw fit to post… Continue
Added by Alasdair Murray on January 17, 2011 at 10:00am —
Today I am going to demonstrate two different ways of posting the same job on the web. The first way is the all too common lazy one where a recruiter simply cuts and pastes the job description and top and tails it with a bit about the client and a response mechanism. The other way is the right way, and that is, instead of cut and pasting it, to take the information from the job description and craft it into a bit of copy that not only flows, but reaches out… Continue
Added by Alasdair Murray on September 19, 2010 at 9:30am —
...when you're in a pharmacy, do you have a sudden urge to purchase a shovel? No, of course you don't. But hang on a minute, there's a method to what seem a couple of mad and random questions, and it's this...
Everywhere you look these days there is always someone who is happy to preach about how social recruiting is where it's at. Encourage people to be fans on Facebook they say. Establish an online community for your company where everyone… Continue
Added by Alasdair Murray on September 1, 2010 at 10:00am —
Do you see writing job ad copy as a bit of a chore? Something that you put off until the last possible minute and then hastily throw together with more than a little apprehension or doubt? Use this simple nine step guide and you’ll soon get used to a formulaic running order that will make writing copy that much easier in the future.
1) THE JOB TITLE – Start off by asking yourself is the job title an industry recognised standard or something… Continue
Added by Alasdair Murray on August 12, 2010 at 4:30am —
Honestly, if I had a penny for every time I have read about how the job boards are dying I'd have ooh, let me see now, at least one of the Queen's English pounds sterling. And you know what? they are not dying of old age, they are being poisoned into oblivion by the very people who are meant to make them work - the recruiter.
Yes siree, it doesn't take much figuring out. Social media isn't the holy grail these gurus would have you believe it is. You post the same crap as you've been… Continue
Added by Alasdair Murray on July 20, 2010 at 9:00am —
Way back when, my since dear departed brother and I worked together in the classified advertising department of one of the UK’s leading quality newspapers. No big deal – except that we were the only two men in a team of twenty. Were we tempted? Read on.
You would think perhaps that faced with such odds it would be hard to resist or avoid some kind of romantic liaison with one of our female colleagues. Indeed the guys from next door in production used to… Continue
Added by Alasdair Murray on May 26, 2010 at 10:00am —
I still remember the feeling to this day. The gut wrenching feeling that comes with redundancy is unlike anything I had ever felt before.
It was the winter of 1991. I was doing pretty well at my job. Or so I thought. I was an Account Manager for one of the UK’s leading recruitment marketing agencies and looked after… Continue
Added by Alasdair Murray on April 27, 2010 at 2:00pm —
A slightly contentious blog this week, but hey, it's all about opinions. This is mine about SEO....
Hands up who remembers the Y2K ‘problem’, or the Millennium bug, as it was sometimes known? I do, as I had several clients who made a lot of money out of placing contractors into the City to ward off the Y2 evil that was set to haunt companies… Continue
Added by Alasdair Murray on March 26, 2010 at 3:30pm —
For reasons best known to themselves, many recruiters bemoan the absence of a decent job description and person spec from a client. I agree it’s frustrating when what you get is a series of seemingly unrelated one liners in terms of a job description and just the basic facts about the skills and experience you need in order to do the role, but, the emphasis should be on you, the recruiter to eke out the information from your client that will sell the job, not… Continue
Added by Alasdair Murray on March 15, 2010 at 3:00pm —
I've been meaning to put together my thoughts about writing recruitment advertisements, or job posts as many call them, for some time. After all, I have written thousands of them down the years and, as many know, I have a real bugbear about bad job ads littering the web. So here goes. My gift to you all for Christmas. Why not resolve to put it into practice in the new year?
Get your understanding of the brief right (I am assuming you take a… Continue
Added by Alasdair Murray on December 19, 2009 at 9:30am —
I'm a curious animal when it comes to newspapers. Having worked in my time for both national and regional titles, I never really got into the habit of buying a daily paper. And, when I later worked at advertising agencies, there were always plenty knocking around if I wanted to have a quick flick through their pages. As such, I am in no way a typical customer to the newspaper industry.
That said, I still enjoy a browse on a Sunday or of an evening. And, it would seem, plenty of… Continue
Added by Alasdair Murray on December 16, 2009 at 8:00am —
Ever find yourself stuck for words when writing your job copy? Following on from a script on my comedy writing page (http://alasdairdmurraycopywriter.co.uk/comedy.aspx) here are a few more phrases to help you entice your candidates. But beware, they all come with a hidden meaning. ( Just a bit of fun really, take with a pinch of salt )
you have good team building skills
– there will be lots of dragging… Continue
Added by Alasdair Murray on November 23, 2009 at 8:30am —
I may bang on about it a lot, but that's because I am on a mission - A mission to try and up the quality of content on the plethora of job boards that are out there in cyberspace. Here's why.....
Job advertising is one of the most effective sourcing mechanisms available to you and your company – not only for candidates, but for prospective clients and future employees. Advertising is often the very first time people get to find out who your company are, what you do… and how good you… Continue
Added by Alasdair Murray on November 22, 2009 at 7:30am —
Let's face it, we've never before lived in an age where such a plethora of job opportunities are accessible to us at the mere touch of a button. But is this instantaneous solution really all it's cracked up to be? Is the constant search for new and supposedly better ways to reach the job seeker really an advance, or merely adding to the woes of the already stressed out candidate who, when faced with a huge list of all too often bland and uninspiring job posts, struggles to separate the wheat… Continue
Added by Alasdair Murray on November 22, 2009 at 5:30am —