Facebook launched its long-rumored job board offering last week. It was a bit rocky:Continue
Imagine that you’re one of the thousands of job boards that provided Indeed with job postings from its inception. Imagine that in addition to providing those jobs (which turned Indeed into the most visited job site on the web), you also spent money promoting those same jobs – thus providing Indeed with a lucrative source of income. Imagine that, in return, Indeed provided your job board with a stream of inbound referrals (both organic and…Continue
One of the first business lessons I learned many years ago was that it is often better to havemany smaller customers than fewer large ones. At the time, I was learning the ropes from a battle-hardened magazine publisher. He said (in reference to my naive comment that I would rather have Microsoft as an advertiser than a dozen smaller ones), “Where are you when your big customer decides to ‘shift focus’? Your loss will be 100% of income, rather than 15% or 20%. How long does…Continue
Go to any animal shelter and you will usually see pets that simply got too big for their owners – hulking St. Bernards, twelve-foot pythons, walking catfish, and so on. It’s easy in hindsight to blame the owners. But the owners weren’t thinking about how big the animal would one day become; they were focused on how much they wanted it.
Since roughly 2005, job boards have lived with aggregators such as …Continue