Oh, c’mon! Go ahead! Take a crack at it! It’s really not that intimidating. A couple tweets here, a couple tweets there; a 

few RT’s sprinkled in, several hundred #’s here, and……BAM!!! You’re a Tweetin’ machine! The first time I set up my first Twitter account, @MikeChuidian, I really didn’t know what to…

In a desperate attempt to stay relevant to what some people claim is an increasingly disenchanted audience, especially teens, FB is soon to be rolling out a more visual and less cluttered…

If your name is Michael Jackson, Leonard Nimoy, Lindsey Lohan or Mark Twain, you might as well skip this article. It doesn't apply to you. 



It may seem rather ironic to some people that I'm talking here about online reputation.…

It’s being labeled “Instagram for video”.

Staying true to Twitter’s micro-sharing style, video length on Vine is limited (6 seconds or less), with use of the app designed to spark creativity via snippets of special moments. Vine says that the video posts are “about abbreviation – the…

Everyone knows what a brand is… most people associate it with a product or a company like Cheetos® or Nike®.  We have been talking about Corporate Brand in the recruiting industry for quite awhile and now Personal Brand has become just as popular.  You hear it on everything from the Wall Street Journal to America’s Next Top Model.  What exactly does Personal Brand mean and do you really need one? 

I teach a workshop on personal branding so I read a lot of articles on this…

Gather round, everyone. Uncle Charlie is going to tell you the story of the little meme and how it swam all over cyberspace because people loved it so.

Now, first I have to explain what a “meme” is. A meme is defined by Wikipedia as “an idea, behavior or style that spreads from person to person within the culture.” This was a concept put forth by British evolutionary biologist Richard Dawkins back in 1976 when he described those…

The Candidate Experience is one of the biggest, most talked about topics in recruiting today and for good reason.  With more candidates looking for work, companies are dealing with increased levels of potential employees for every job position they recruit for.  This leaves them with more time needed to screen and interview candidates and less time to have one on one engagement with these candidates.

Obviously, one on one engagement with candidates would be preferable in the…

Thoughts from the road…

There are a lot of people talking about the best way to pump on their employment brand these days as they prepare for the recovery, which either has started, is getting ready to start or is still a couple of years away depending on your point of view…

Here’s the deal about your employment brand – you can’t make it up and make it what you want it to be. Like your culture, it already exists. Can you move it over time? Sure, with some hard work. But back to…

by Charles Davis

In recent weeks, most of the immediate universe seemed to be focused on iPhone^® 5 mania. Like some combination Superbowl and holy pilgrimage, I watched with a bit of disbelief while once again hordes of people camped out behind snaking steel barricades to be among the first to possess the newest iteration of this Apple icon.

As someone drawn to branding and marketing, I was impressed by the cadre of aggressive and…

How?  By applying mobile optimisation to your email campaigns

Any business that needs to attract active or passive candidate talent to jobs or talent pools has or will at some time run a range of targeted email marketing campaigns.  These targets may be from your own talent…

If you do not know this already, then let me remind you and if you do know, I hope you are actually doing something about it!  Correctly promoting job advertising content via your career site and other online channels represents your best opportunity of attracting accurately matched, active…

Do you really need to worry about mobile search?

Over the last five years people using search to find stuff on their mobile device has gown five times its size and this year if we look at Mobile Search spending "Mobile search spend in the U.S. increased 333% in the second quarter of 2012…

First ask yourself the question; do I really need irresistible content on my career site pages and for my online marketing?

• You do if you want Google and its peers to value the content and give it authority when rating your page in search results
• You do if you want to engage…

So why are so many career site owners still not maximising on this opportunity?

A respected peer technology company and one of the US's top online recruitment marketing solution providers, Jobs2Web, have recently published some very interesting data regarding their client base. This data relates to the success ratios of the various sourcing channels their clients use to direct hire in to the company.

From the analysis of their clients, recruiters needed to…

Let's assume you have spent your money wisely and purchased a content management platform (like ours - sorry it needed to be said) that is technically compatible with the needs of Google and its peers in terms of page indexing.  Then the next thing you must get right is the linguistics you add to the site, that matches the linguistic styles of your ideal visitors.  You will have determined who these…

The executive candidate experience needs special attention.  We may think that every candidate needs special attention, but the fact of the matter is, these candidates ARE different and can kill your recruiting brand.   

I recently wrote …

If people are a company's key to gaining competitive advantage, then this is the area where an employer brand strategy should be looking to generate the most traction.

To place the sole responsibility for your employer brand strategy with one department, be that HR or Marketing makes no sense at all. This is a shared responsibility and so needs a shared involvement. How many CFO's or COO do you know that have involvement in their company's employer brand strategy? Then ask why it is…

Source: http://blog.gooodjob.com/2012/04/employees-as-brand-ambassadors-on-your-career-website/#more-342

What better way to brand your company’s workplace and recruit candidates on your …

Everyone puts up job postings. What separates your job posts from the posts of other companies? What are you doing to help your company stand out to job seekers?

Showing your employer brand on your Facebook job…

The outside perception of your company culture and your employment brand drives job seekers to apply to your business. So, what do you do if one of your current or former employees posts negative comments about your…