All Blog Posts Tagged 'brand' (91)

Are Your Employees Part of Your Employer Brand?

The recruiting world has had to think like marketers lately.  In order to compete for top talent, they've begun strategically communicating with job seekers in numerous ways. Many recruiters are now crafting engaging job advertisements. Other recruiters have created branded corporate career pages.  But…


Added by Catherine Miklaus on August 26, 2015 at 5:02pm — No Comments

Add This Guy to the Recruiter Wall of Shame

Usually when a recruiter contacts someone via LinkedIn, it’s because s/he saw something of interest on that person’s profile. Then there’s THIS GUY that apparently liked what he saw enough to plagiarize…


Added by Kelly Blokdijk on July 30, 2014 at 8:06pm — 28 Comments

Building Your Employer's Brand Equity Before You Withdraw

The other day one of my young writer friend, working with the largest publishing house and next thing I hear, is he is quitting tomorrow. This was certainly a shocking surprise for me.

He was working with top most leading brand/firm, that others would dream about, perhaps a job to kill for. The…


Added by Amitabh Das on April 14, 2014 at 7:30am — No Comments

Leverage Your Recruiting Brand with Candidate References

We are in the throes of a global economic transition and recovery. And, while this creates new business opportunities, it also creates new human resource challenges. According to a Bersin by Deloitte research report: Predictions for 2014:  Building A Strong Talent Pipeline for The Global Economic Recovery – Time for Innovative and Integrated Talent and HR Strategies, during times of growth,…


Added by Elise Jennings on February 25, 2014 at 9:00am — No Comments

Can We Be Friends?

During the pursuit of great candidates, ask yourself these questions:

Do candidates know you? Do they like you? Do you stay in regular contact with your candidates even if they don’t get the job? Do they come to you and a knowledgeable resource when it comes to employment?  …


Added by Jackye on January 25, 2014 at 1:12pm — No Comments

Recruiter Poll Regarding “Active” Applicant Interactions

If an interested and qualified applicant contacted you directly (or was referred to you by a mutual professional connection) for one of your open/posted requisitions would you:

A) Call him/her ASAP to discuss

B) Email him/her ASAP to schedule a phone call when…


Added by Kelly Blokdijk on January 22, 2014 at 9:30pm — 9 Comments

How to ruin your employer brand

I’ve already talked about the importance of building a strong employer brand and how essential it is to carefully nurture the relationship with job seekers and employees in one of my previous blog posts. And I hope all businesses, no matter how big or small they are, are aware of the importance of investing time and money into building a great and attractive employer…


Added by Irina Nagy on November 5, 2013 at 9:00am — 1 Comment

Referral programs – an asset to any company

Referrals have become increasingly popular amongst recruiters to determine the right candidates for vacancies and one of the main reasons for that is the fact that people are more connected than ever before with new technologies so, recommending a friend or family member for a job has become an extremely easy…


Added by Irina Nagy on September 9, 2013 at 7:27am — No Comments

How Does One Achieve Customer Experience Excellence? Just Do the Right Thing!

Check out iCIMS' latest blog post from iCIMS blogger Adam Feigenbaum.

One of my favorite topics to explore is that of Customer Experience Management.  Part of it stems from the personal pride and passion I have for delivering on the…


Added by Elise Jennings on July 9, 2013 at 8:30am — No Comments

How Twitter Built My Brand

Oh, c’mon! Go ahead! Take a crack at it! It’s really not that intimidating. A couple tweets here, a couple tweets there; a 

few RT’s sprinkled in, several hundred #’s here, and……BAM!!! You’re a Tweetin’ machine! The first time I set up my first Twitter account, @MikeChuidian, I really didn’t know what to…


Added by Mike Chuidian on March 13, 2013 at 9:30am — 51 Comments

Facebook Changes: 4 ways to adapt your employer branding efforts

In a desperate attempt to stay relevant to what some people claim is an increasingly disenchanted audience, especially teens, FB is soon to be rolling out a more visual and less cluttered…


Added by Michael Wright on March 13, 2013 at 1:51am — No Comments

8 Ways to optimize your online reputation

If your name is Michael Jackson, Leonard Nimoy, Lindsey Lohan or Mark Twain, you might as well skip this article. It doesn't apply to you. 

It may seem rather ironic to some people that I'm talking here about online reputation.…


Added by Michael Wright on March 9, 2013 at 8:30pm — No Comments

What is Vine and why it was made for recruitment

It’s being labeled “Instagram for video”.

Staying true to Twitter’s micro-sharing style, video length on Vine is limited (6 seconds or less), with use of the app designed to spark creativity via snippets of special moments. Vine says that the video posts are “about abbreviation – the…


Added by Amanda Ashworth on February 20, 2013 at 8:21am — No Comments

Defining Your Personal Brand

Everyone knows what a brand is… most people associate it with a product or a company like Cheetos® or Nike®.  We have been talking about Corporate Brand in the recruiting industry for quite awhile and now Personal Brand has become just as popular.  You hear it on everything from the Wall Street Journal to America’s Next Top Model.  What exactly does Personal Brand mean and do you really need one? 


I teach a workshop on personal branding so I read a lot of articles on this…


Added by Leslie Mason on January 10, 2013 at 1:43pm — 2 Comments

Finding Meme: How you can take your employment brand messaging viral.

Gather round, everyone. Uncle Charlie is going to tell you the story of the little meme and how it swam all over cyberspace because people loved it so.

Now, first I have to explain what a “meme” is. A meme is defined by Wikipedia as “an idea, behavior or style that spreads from person to person within the culture.” This was a concept put forth by British evolutionary biologist Richard Dawkins back in 1976 when he described those…


Added by Charles Davis on November 7, 2012 at 12:52pm — No Comments

The Different Levels of Engagement with Candidates

The Candidate Experience is one of the biggest, most talked about topics in recruiting today and for good reason.  With more candidates looking for work, companies are dealing with increased levels of potential employees for every job position they recruit for.  This leaves them with more time needed to screen and interview candidates and less time to have one on one engagement with these candidates.


Obviously, one on one engagement with candidates would be preferable in the…


Added by Chris Brablc on November 1, 2012 at 11:25am — 1 Comment

Your Employment Brand Isn’t What You Want It To Be (It’s What They Say It Is)

Thoughts from the road…

There are a lot of people talking about the best way to pump on their employment brand these days as they prepare for the recovery, which either has started, is getting ready to start or is still a couple of years away depending on your point of view…

Here’s the deal about your employment brand – you can’t make it up and make it what you want it to be. Like your culture, it already exists. Can you move it over time? Sure, with some hard work. But back to…


Added by Sylvester Simon Pascal on October 29, 2012 at 10:00am — No Comments

iPhone 5, Milking Goats and Other Branding Opportunities: Taking your recruitment brand marketing for a piggyback ride.

by Charles Davis

In recent weeks, most of the immediate universe seemed to be focused on iPhone® 5 mania. Like some combination Superbowl and holy pilgrimage, I watched with a bit of disbelief while once again hordes of people camped out behind snaking steel barricades to be among the first to possess the newest iteration of this Apple icon.

As someone drawn to branding and marketing, I was impressed by the cadre of aggressive and…


Added by Charles Davis on September 28, 2012 at 12:08pm — No Comments

Give your recruitment email marketing the edge over your Competition

How?  By applying mobile optimisation to your email campaigns


Any business that needs to attract active or passive candidate talent to jobs or talent pools has or will at some time run a range of targeted email marketing campaigns.  These targets may be from your own talent…


Added by Martin Shaw on September 12, 2012 at 11:00am — 2 Comments

Your Job Advert - How to Maximise Online Visibility and Conversion Excellence

If you do not know this already, then let me remind you and if you do know, I hope you are actually doing something about it!  Correctly promoting job advertising content via your career site and other online channels represents your best opportunity of attracting accurately matched, active…


Added by Martin Shaw on September 10, 2012 at 9:00am — 2 Comments

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