All Blog Posts Tagged 'brand' (96)

How to Brand Yourself as a Professional

Just like a product or service depends on its brand to establish a voice, tone, values and appeal of their agency, you as a professional must also exhibit your…

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Added by Bridget O'Neill on April 11, 2016 at 5:33pm — No Comments

Worst practices in Employer Branding

We don’t want to call any specific companies out because that’s not how we roll. But, we did want to point out a few worst practices in employer branding that we believe are hurting companies and, in some cases, costing them millions of dollars.

The goal here is not to…

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Added by Phil Strazzulla on February 22, 2016 at 2:00pm — No Comments

Why start now for your 2016 Employer Branding

Employer branding is clearly a priority for many organizations, and if it’s not on your radar, it probably should be. Here’s why you should start RIGHT NOW to…

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Added by Phil Strazzulla on December 30, 2015 at 2:30pm — 2 Comments

24 Awesome career pages to draw inspiration from

Looking to upgrade your careers page? Here are some of our favorite career pages from various industries. These pages are beautiful, mobile friendly repositories of information on what makes their company a unique place to work, highlight employee value propositions, and overall enhance the…

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Added by Phil Strazzulla on December 15, 2015 at 5:30pm — No Comments

The Holy Grail of employer branding: Employee Generated Content

What’s employee generated content?

Employee generated content is exactly what it sounds like: your employees talking about what it’s like to work at your company.  It takes the form of tweets, blog posts, their LinkedIn descriptions, conversations with friends…you get the idea.

The…

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Added by Phil Strazzulla on December 8, 2015 at 1:30pm — No Comments

Are Your Employees Part of Your Employer Brand?

The recruiting world has had to think like marketers lately.  In order to compete for top talent, they've begun strategically communicating with job seekers in numerous ways. Many recruiters are now crafting engaging job advertisements. Other recruiters have created branded corporate career pages.  But…

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Added by Catherine Hess on August 26, 2015 at 5:02pm — No Comments

Add This Guy to the Recruiter Wall of Shame

Usually when a recruiter contacts someone via LinkedIn, it’s because s/he saw something of interest on that person’s profile. Then there’s THIS GUY that apparently liked what he saw enough to plagiarize…

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Added by Kelly Blokdijk on July 30, 2014 at 8:06pm — 28 Comments

Building Your Employer's Brand Equity Before You Withdraw

The other day one of my young writer friend, working with the largest publishing house and next thing I hear, is he is quitting tomorrow. This was certainly a shocking surprise for me.

He was working with top most leading brand/firm, that others would dream about, perhaps a job to kill for. The…

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Added by Amitabh Das on April 14, 2014 at 7:30am — No Comments

Leverage Your Recruiting Brand with Candidate References

We are in the throes of a global economic transition and recovery. And, while this creates new business opportunities, it also creates new human resource challenges. According to a Bersin by Deloitte research report: Predictions for 2014:  Building A Strong Talent Pipeline for The Global Economic Recovery – Time for Innovative and Integrated Talent and HR Strategies, during times of growth,…

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Added by Elise Jennings on February 25, 2014 at 9:00am — No Comments

Can We Be Friends?

During the pursuit of great candidates, ask yourself these questions:

Do candidates know you? Do they like you? Do you stay in regular contact with your candidates even if they don’t get the job? Do they come to you and a knowledgeable resource when it comes to employment?  …

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Added by Jackye on January 25, 2014 at 1:12pm — No Comments

Recruiter Poll Regarding “Active” Applicant Interactions

If an interested and qualified applicant contacted you directly (or was referred to you by a mutual professional connection) for one of your open/posted requisitions would you:

A) Call him/her ASAP to discuss

B) Email him/her ASAP to schedule a phone call when…

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Added by Kelly Blokdijk on January 22, 2014 at 9:30pm — 9 Comments

How to ruin your employer brand

I’ve already talked about the importance of building a strong employer brand and how essential it is to carefully nurture the relationship with job seekers and employees in one of my previous blog posts. And I hope all businesses, no matter how big or small they are, are aware of the importance of investing time and money into building a great and attractive employer…

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Added by Irina Nagy on November 5, 2013 at 9:00am — 1 Comment

Referral programs – an asset to any company

Referrals have become increasingly popular amongst recruiters to determine the right candidates for vacancies and one of the main reasons for that is the fact that people are more connected than ever before with new technologies so, recommending a friend or family member for a job has become an extremely easy…

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Added by Irina Nagy on September 9, 2013 at 7:27am — No Comments

How Does One Achieve Customer Experience Excellence? Just Do the Right Thing!

Check out iCIMS' latest blog post from iCIMS blogger Adam Feigenbaum.

One of my favorite topics to explore is that of Customer Experience Management.  Part of it stems from the personal pride and passion I have for delivering on the…

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Added by Elise Jennings on July 9, 2013 at 8:30am — No Comments

How Twitter Built My Brand

Oh, c’mon! Go ahead! Take a crack at it! It’s really not that intimidating. A couple tweets here, a couple tweets there; a 



few RT’s sprinkled in, several hundred #’s here, and……BAM!!! You’re a Tweetin’ machine! The first time I set up my first Twitter account, @MikeChuidian, I really didn’t know what to…

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Added by Mike Chuidian on March 13, 2013 at 9:30am — 51 Comments

Facebook Changes: 4 ways to adapt your employer branding efforts

In a desperate attempt to stay relevant to what some people claim is an increasingly disenchanted audience, especially teens, FB is soon to be rolling out a more visual and less cluttered…

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Added by Michael Wright on March 13, 2013 at 1:51am — No Comments

8 Ways to optimize your online reputation

If your name is Michael Jackson, Leonard Nimoy, Lindsey Lohan or Mark Twain, you might as well skip this article. It doesn't apply to you. 



It may seem rather ironic to some people that I'm talking here about online reputation.…



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Added by Michael Wright on March 9, 2013 at 8:30pm — No Comments

What is Vine and why it was made for recruitment

It’s being labeled “Instagram for video”.

Staying true to Twitter’s micro-sharing style, video length on Vine is limited (6 seconds or less), with use of the app designed to spark creativity via snippets of special moments. Vine says that the video posts are “about abbreviation – the…

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Added by Amanda Ashworth on February 20, 2013 at 8:21am — No Comments

Defining Your Personal Brand

Everyone knows what a brand is… most people associate it with a product or a company like Cheetos® or Nike®.  We have been talking about Corporate Brand in the recruiting industry for quite awhile and now Personal Brand has become just as popular.  You hear it on everything from the Wall Street Journal to America’s Next Top Model.  What exactly does Personal Brand mean and do you really need one? 

 

I teach a workshop on personal branding so I read a lot of articles on this…

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Added by Leslie Mason on January 10, 2013 at 1:43pm — 2 Comments

Finding Meme: How you can take your employment brand messaging viral.

Gather round, everyone. Uncle Charlie is going to tell you the story of the little meme and how it swam all over cyberspace because people loved it so.

Now, first I have to explain what a “meme” is. A meme is defined by Wikipedia as “an idea, behavior or style that spreads from person to person within the culture.” This was a concept put forth by British evolutionary biologist Richard Dawkins back in 1976 when he described those…

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Added by Charles Davis on November 7, 2012 at 12:52pm — No Comments

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