All Blog Posts Tagged 'branding' (227)

Employer Branding Statistics You Have to Know

Employer branding/recruitment marketing is here to stay. And, there is A LOT of info out there to digest. So, we thought we’d aggregate what we think are the most important stats out there. For your convenience:

  1. 94% of candidates are likely to apply to a job if a company actively manages it’s employer brand.…
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Added by Phil Strazzulla on May 17, 2016 at 1:30pm — No Comments

How much can you really save with employer branding?

Employer branding has been an industry buzzword in talent acquisition for several years at this point. However, only a select few companies have taken advantage of this trend. Mainly, they are large and well resourced companies who are constantly recruiting – Goldman Sachs, Google, McKinsey, etc.…

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Added by Phil Strazzulla on May 17, 2016 at 12:30pm — No Comments

Why you don’t need a social media strategy for your employer brand

Blasphemy! We’ve been reading article after article about how Snapchat is where to reach millennials, and at the very least I need an active Twitter feed!

Yes, that’s right, I don’t think you need to worry about a social media strategy for your employer brand…but more on that in a second.…

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Added by Phil Strazzulla on May 4, 2016 at 1:30pm — No Comments

The 4 P's of Employee Generated Content.

Employee generated content creates a powerful direct communications channel for companies to cut through the corporate copy and careers speak to tell a direct and intermediate story that cuts through the marketing BS and buzzwords to establish a direct, credible perspective on a role, location or business unit within a larger company or brand.

The…

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Added by Katrina Kibben on February 22, 2016 at 2:54pm — No Comments

How Can You Keep Your Charity's Brand Image Strong?

A lot of people don’t realize just how important effective branding is when you’re running a charity. How else can people trust you with their money?

Trust is important inany industry - but it’s especially vital if you’re running a charity. After all, if people are going to give your organization money in support of a good cause, they need to be able to trust that their contribution is actually being…

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Added by Brad Wayland on February 10, 2016 at 1:39pm — No Comments

Employer Branding Lessons You Should Know With @MattCharney and @JenniferNAtDell

Why is transparency so important to employer branding? 

How do you build transparency in your organization for a better employer brand?

Why is it so important for your employer brand that your team is human? How does that idea translate…

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Added by Katrina Kibben on October 13, 2015 at 5:00pm — No Comments

Pitching Jobs With Inspiration

After recently watching a TED Talk called “How Great Leaders Inspire Action” by Simon Sinek, I was struck how the same concepts are immediately applicable to our job posts and how we pitch the jobs we recruit for.

In the video, Simon Sinek shared his golden circle and the following definition of terms:

What – What we do

How –…

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Added by Eric Putkonen on August 23, 2015 at 12:00pm — 1 Comment

How to build a successful dream team



Great teams don't just happen. Сreating a successful team is possible only when the right people with the right skills come together. However, in today’s competitive market, simply hiring top talent isn't enough. Knowing your players' strengths and…

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Added by Stacy Carpenter on August 18, 2015 at 2:52pm — No Comments

Talent Branding: What's In a Name?

That infamous question – …

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Added by Maren Hogan on August 17, 2015 at 10:39am — No Comments

On-Demand Recruiting: Amplify Employment Branding & Talent Acquisition

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Along with the economy, recruiting software continues to improve.  To compete for top talent, studies suggest the integration of technology, data, and HR…

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Added by Jaime Spuhler on August 14, 2015 at 12:08pm — No Comments

The Long-Term impact of the Candidate Experience on Your Bottom Line

I recently interviewed Tim Keningham, Global Chief Strategy Officer and EVP at Ipsos Loyalty. Tim is co-author of a terrific new book titled The Wallet Allocation Rule. At one point, our conversation focused on recruiting, and more…

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Added by Peter Clayton on April 23, 2015 at 12:26pm — 1 Comment

Free tools to help to you pick the name of your recruitment start-up

Going it alone or setting up a new business with some trusted partners? One of the biggest decisions you will make early on in the recruitment start-up journey is your company's name. In this blog we share with you three free tools to help you pick the right one.

 

WebCHeck - http://wck2.companieshouse.gov.uk

Once you have your shortlist of potential company names the first point of call…

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Added by Mike Robinson on April 15, 2015 at 4:30am — No Comments

Employer Branding and Social Recruiting Stats You Need

Employer branding, employee engagement and social recruiting.

Three phrase in every talent acquisition professionals’ vocabulary. It’s also the three areas where most HR leaders are trying to build business cases for new initiatives that will keep their company on the edge of hiring…

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Added by Katrina Kibben on March 3, 2015 at 3:56pm — 4 Comments

Recruitment Marketing 101

As a marketer in a recruiters world, I clearly have a different perspective on this whole "candidate experience" thing. I'm less worried about getting people in the door and wondering how the hell you even got anyone to apply after those awful reviews. (Do you seriously have dry holiday parties? Forget it.)

The thing is, recruiters don't usually think about reviews and the candidates…

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Added by Katrina Kibben on February 3, 2015 at 11:00am — No Comments

Recruitment Strategies: Axial's Great Employer Branding



Axial is on a mission to connect every private company with the capital necessary to grow,…

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Added by Suzanne Holloway on December 1, 2014 at 1:45pm — No Comments

Should Recruitment Agencies Stop Worrying About Google Page Rankings?

I often comment about the reliance recruitment firms have on traditional sourcing strategies, but recently I’ve also noticed that website search engine optimisation (SEO) is also still perceived by a lot of agencies as being the most important form of branding outside of job boards.

I get this, it makes sense to have a high ranking website on Google so that people find you when they type in terms relating to your business. This blog isn’t focused on SEO but just quickly if you are…

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Added by Chris South on October 9, 2014 at 4:21pm — No Comments

Add This Guy to the Recruiter Wall of Shame

Usually when a recruiter contacts someone via LinkedIn, it’s because s/he saw something of interest on that person’s profile. Then there’s THIS GUY that apparently liked what he saw enough to plagiarize…

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Added by Kelly Blokdijk on July 30, 2014 at 8:06pm — 28 Comments

How MOOCs can Add Depth to Your Sourcing Strategy

While recruiters continue to gain skills in search techniques, candidates are elusive and wary of getting unsolicited emails, InMails, and efforts to get them engaged with your firm on Facebook or LinkedIn.

Recruiters should also be much smarter about how they find and engage with candidates. A really good…

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Added by kwheeler on May 27, 2014 at 1:00am — No Comments

Working in a recruitment agency: How realistic should videos be?

There's an old recruitment joke that's been doing the rounds for years about a recently deceased HR Manager (insert lawyer, management consultant etc) arriving at the Pearly Gates and being given a tour of Heaven…

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Added by Ross Clennett on April 3, 2014 at 8:00am — 1 Comment

Why Personal Branding Affects Company Branding

If you are hoping to land a job or want to keep your current job, you have to realize that your personal brand will affect a company. A wrong step could leave a company a lot of clean-up—your picture gets placed in the paper for something illegal; you guest post a controversial article; a joke on Twitter gets…

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Added by Amanda DiSilvestro on March 10, 2014 at 5:00pm — 3 Comments

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