Conduct an online job search these days and you’re soon confronted with lots of ads, many suggesting, without actually saying it of course, that each day spent working with them will be just like dying and going to heaven, only better. But should they be taken at face value? Is your workplace heaven? Or is it more like hell, despite what that ever so enticing advertisement that lured you there in the first place suggested? Here I take a lighthearted look at what job ads say and what they…
ContinueAdded by Alasdair Murray on April 24, 2012 at 7:00am — No Comments
I’ve had a few run ins, albeit friendly exchanges of banter, of late with a few pro social recruiting types. Obviously it’s difficult to explain ones self fully in 140 characters or less so I thought I would take a bit longer to explain my stance.
I make no bones about it – I like social media. I said as much over 2 years ago in a blog that picked up on Ricky Gervais’s flounce (he’s since come back as we all know). Indeed I have gained business I would never have otherwise…
ContinueAdded by Alasdair Murray on February 15, 2012 at 2:30pm — 30 Comments
Freelance copywriter Alasdair Murray on how some recruiters could gain a competitive edge over their rivals if only they thought a bit more about the messages they put out into the public domain.
They are there for all to see – the ‘new year, new career’ job ads that get wheeled out at the beginning of each new year. Someone somewhere clearly still thinks it’s original and a bit clever. Trust me, it’s not, nor has it been for many years. In fact, it’s become…
ContinueAdded by Alasdair Murray on February 9, 2012 at 8:30am — No Comments
...for crying out loud make the content you reach me with worth reading!
Seriously, the more technology advances and, as a result, the easier it becomes for any old Joe to upload content onto a website, the more creativity seems to be going out of the window, particularly in recruitment.
What sparked my latest rant? I read somewhere today that as there are 5 billion mobile phone users in the world it follows that many more people in the coming months and…
ContinueAdded by Alasdair Murray on October 5, 2011 at 9:00am — 8 Comments
An interesting debate emerged today when it was revealed that the UK has more jobless teenagers than Slovenia.
Straight away of course there were the usual "well what do you expect with all the foreigners coming over here" type comments and others blaming the generation before them for voting for this, that and the other, but it got me thinking (always a dangerous thing) - would it be silly to suggest that it's nothing to do with immigration, baby boomers, Generation X or indeed Gen Y…
ContinueAdded by Alasdair Murray on September 13, 2011 at 7:00am — No Comments
Not a single day passes by of late without hearing the dreaded words 'global talent pool', but what does that phrase actually mean in practice, if anything at all?
Consider a typical recruiting scenario. You're looking for a mid-career engineer for a specific location. There is no relocation package on offer so straight away it would be fair to assume that 99 times out of a hundred your likely candidate is going to come from a 30 or 40 mile radius of wherever the business is situated.…
ContinueAdded by Alasdair Murray on May 3, 2011 at 11:00am — 13 Comments
Browsing Twitter recently I came across a pretty senior level role for a prominent UK organisation. Nothing unusual there. But, upon reading through the job advertisement it soon became apparent that no thought whatsoever had gone into its make-up. Indeed, this job post was over 200 lines long and consisted purely of dull cut and pasted content taken straight from a job description.
I decided to ask the advertiser why, as a leading light in their field, they saw fit to post…
ContinueAdded by Alasdair Murray on January 17, 2011 at 10:00am — 3 Comments
Today I am going to demonstrate two different ways of posting the same job on the web. The first way is the all too common lazy one where a recruiter simply cuts and pastes the job description and top and tails it with a bit about the client and a response mechanism. The other way is the right way, and that is, instead of cut and pasting it, to take the information from the job description and craft it into a bit of copy that not only flows, but reaches out…
ContinueAdded by Alasdair Murray on September 19, 2010 at 9:30am — 7 Comments
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Way back when, my since dear departed brother and I worked together in the classified advertising department of one of the UK’s leading quality newspapers. No big deal – except that we were the only two men in a team of twenty. Were we tempted? Read on.
Added by Alasdair Murray on May 26, 2010 at 10:00am — 3 Comments
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