Most people have heard of SlideShare, but they probably don't realize how powerful and diverse the platform is, or the important role it can play in their content marketing and digital engagement efforts. This post offers seven reasons for taking another look and considering an upgrade in 2013.…

I feel as if we've spent the last few years slowly climbing up the first (very large!) incline of the social/digital technology adoption roller coaster. I think we're finally going to hit that first crest sometime in 2013 and things will really start to take off. I. can't. wait!!!

LinkedIn (LI) polls are an undervalued feature of the platform. My latest blog post highlights their power to reach and engage people, as well as some of the benefits they can generate. The heart of the post is a checklist of 21 tips for creating and promoting LI polls, as well as sharing the results. Related LI resources (addressing individual…

If you haven’t considered adding Tumblr to your social media portfolio yet, my latest blog post offers seven reasons why it hits a “sweet spot” for established individual and organizational users, complementing and augmenting engagement on other platforms in unique and effective ways. Additional reasons are welcome.…

The results of a recent LinkedIn (LI) poll (n=482) offer strong evidence of people’s preferences for quality over quantity when it comes to Twitter. For 58% of the respondents, the “sweet spot” is 0-5 tweets a day, and a cumulative 79% said that ten per day should be the max. The quantitative results are enriched by dozens of comments that offer best practice insights via…

Although Twitter continues to grow and mature, many users still engage in some questionable practices when leveraging it. Targeted primarily to Twitter novices, this guide helps people maximize their ability to maintain a high signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands.…

Earlier this year I wrote a series of
SMinOrgs S.M.A.R.T. Blog posts targeted to social media rookies and others who want to engage more efficiently and effectively. These posts capture many of the "Welcome to the Digital Era" themes I highlight in the presentations I give. Scroll down to read more about: