Focusing on certain areas does not have to detract from others in your content strategy.

I love talking content strategy, especially within the context of the larger talent acquisition and recruiting strategy. But I see the same thing over and over again, and I thought you might appreciate learning about my magnifying glass strategy.

The situation is pretty common. If you are building content for your career site,…

I too have been bored! Not just here, but everywhere online. Too much noise, nonsense and dumbification. There has been a severe suckage situation for quite some time now across multiple venues. Maybe I'm a fool for saying that (more than handful of times) here, over there, or anywhere. Or, perhaps...?

As a regular contributor and commenter within the HR and recruiting blogging community, I was thrilled to be invited to join RecruitingBlogs’ 2014 Editorial Advisory Board. Yeah, I…

As a Southern California native, consuming (and/or cooking) mass quantities of Mexican cuisine is a way of life. One of the more delectable ingredients in many tasty recipes is refried beans. Ironically, the way these beans are made involves…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about mobile Career Sites, social recruiting, technology, content and changing skills.

A reminder that the…

I f you’ve started your job search or looked at career resources, you’re probably hearing this word a lot—Networking. You may be thinking you don’t know any professionals in the career that interests you, or find the task daunting. In reality, each of us already has networks that can help us in our career path and job…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about content marketing, better apply process, social freedom, offshore recruiting and HR engagement.

Here are the articles that interested us this week (in no particular order), enjoy!:

 …

In today’s hyper connected world, it’s incredibly interesting how an unknown quantity can become an internet sensation in a short amount of time.  Just ask Korean rapper PSY.

Although he has been relatively successful artist in Korea for the last 11 years, you would be hard-pressed to find someone in the US that knew his name.  But now with his music video and song “Gangnam Style” (you probably want headphones if…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about being part of the solution, hiring right, getting better thinkers, creating better recruiting content, Talent Communities and team buy-in.

Here are the articles our that interested us this week (in no…

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” –David Meerman Scott, Best-Selling Author & Speaker

Content is cool. What is even more cool than that, is content that doesn’t seem repetitious or dated. Staying current with trends in both worlds (Social Media and…

Since we largely train recruiters and businesses how to leverage the power of social media as a sourcing tool, an employer branding tool and a business development tool, one common question we get asked all the time from nervous HR managers to company directors is advice on a social media policy that will enable…

Once you’ve set up your social recruiting profiles and started to get members of your Talent Community, the next step is to make sure you have enough content to share on these platforms to encourage engagement & conversation as well provide value to your followers / members.

Finding good content to share with your followers can be a difficult task.  To make it easier to easily find new & engaging content, it’s time for you to start creating what I like to call…

So you’ve built up your Talent Community or Talent Network and gained a significant amount of followers on your Twitter profile and Facebook page.  The question is what do you do next?

The answer to this question you’ve heard a thousand times: engage!

When I talk about engagement I mean a few things.  First, it’s the bi-directional communication you have with a candidate to promote your company opportunities, understand their qualifications & skill-sets…

It’s been a while since my last post. It would appear a new job and the birth of a 2nd child can be rather draining on ones time. Who would have guessed?

It hasn’t been all inductions and nappies though. No siree.

The last few weeks has seen me putting into practice the theory I’ve been prattling on about over recent months regarding social recruitment… And I’m loving…

This post originally appeared at www.sendouts.com.…

The first two blogposts in our ‘career website series’ focused on the seven basic components of a great career site, and how Google Analytics can help you widen your traffic funnel. In our final post of the series, we will look at how you can optimize your site performance even further by analyzing how individual visitors interact with your site.

While…

I was speaking to someone the other day and I was saying that an organizations’ Social Media practice needs to be free, without barriers and with a heavy reliance on the community to build. He was saying that there are policies, procedures, protections, etc. in place to control the interaction and content around anything the “organization” is doing. Then it hit me, I need to balance my free spirit attitude towards Social Media recruitment with the organizations reluctance to get too deep in…