All Blog Posts Tagged 'content' (21)

The Do’s and Don’ts of Recruitment Marketing

There are five main components of a successful recruitment marketing strategy―but not all strategies are created equal. So why not listen to major organizations that are succeeding?

Check off the do’s and banish the don’ts to make your program more engaging and improve your ROI.

DO talk about the work in an impactful way. Lockheed Martin uses content to actually open up conversations with segments of their talent pools. Instead of talking about the job as a…


Added by Elyse Schmidt on April 16, 2015 at 10:16am — No Comments




AKA - Our stab at being legal and legitimate.


Contest officially begins when we post the blog on RBC and all entries must be submitted by Friday April 17th at 5PM EST. Winners will be announced Monday, April 20th at 4:20ish PM EST.


All of us at…


Added by Katrina Kibben on April 13, 2015 at 10:01am — No Comments

Recruitment Content Directory: How 106 Pieces of Content Lead to 3,000,000+ Views

Recruiting is acquiring talent for your interests. IMHO I built one of the better blogs about recruiting, the SmartRecruiters Blog. In my three and a half years running SmartRecruiters content marketing and social media, I've recruited and edited 250+ writers and our work amassed 3+ million pageviews. I'd like to share some tips on how I did it and provide you with a directory of top recruitment…


Added by David Smooke on January 30, 2015 at 1:41pm — 1 Comment

The Magnifying Glass Strategy

Focusing on certain areas does not have to detract from others in your content strategy.

I love talking content strategy, especially within the context of the larger talent acquisition and recruiting strategy. But I see the same thing over and over again, and I thought you might appreciate learning about my magnifying glass strategy.

The situation is pretty common. If you are building content for your career site,…


Added by James Ellis on January 27, 2015 at 6:30am — No Comments

Are you bored with RBC?

I too have been bored! Not just here, but everywhere online. Too much noise, nonsense and dumbification. There has been a severe suckage situation for quite some time now across multiple venues. Maybe I'm a fool for saying that (more than handful of times) here, over there, or anywhere. Or, perhaps...?

As a regular contributor and commenter within the HR and recruiting blogging community, I was thrilled to be invited to join RecruitingBlogs’ 2014 Editorial Advisory Board. Yeah, I…


Added by Kelly Blokdijk on January 31, 2014 at 1:00am — 32 Comments

Refried Beans and Recruiting Blogs

As a Southern California native, consuming (and/or cooking) mass quantities of Mexican cuisine is a way of life. One of the more delectable ingredients in many tasty recipes is refried beans. Ironically, the way these beans are made involves…


Added by Kelly Blokdijk on December 18, 2013 at 12:00am — 11 Comments

5 Best Recruitment Marketing Articles of the Week 4.20.13 to 4.26.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about mobile Career Sites, social recruiting, technology, content and changing skills.

A reminder that the…


Added by Chris Brablc on April 26, 2013 at 3:21pm — No Comments

First Steps Of Networking

I f you’ve started your job search or looked at career resources, you’re probably hearing this word a lot—Networking. You may be thinking you don’t know any professionals in the career that interests you, or find the task daunting. In reality, each of us already has networks that can help us in our career path and job…


Added by Gavin Redelman on December 4, 2012 at 6:50pm — No Comments

5 Best Recruitment Marketing Articles of the Week 9.22.12 to 9.28.12

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about content marketing, better apply process, social freedom, offshore recruiting and HR engagement.

Here are the articles that interested us this week (in no particular order), enjoy!:



Added by Chris Brablc on September 28, 2012 at 11:55am — No Comments

Gangnam Style going viral and your Recruitment Content

In today’s hyper connected world, it’s incredibly interesting how an unknown quantity can become an internet sensation in a short amount of time.  Just ask Korean rapper PSY.

Although he has been relatively successful artist in Korea for the last 11 years, you would be hard-pressed to find someone in the US that knew his name.  But now with his music video and song “Gangnam Style” (you probably want headphones if…


Added by Chris Brablc on September 18, 2012 at 2:28pm — 6 Comments

5 Best Recruitment Marketing Articles of the Week 6.2.12 to 6.8.12

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about being part of the solution, hiring right, getting better thinkers, creating better recruiting content, Talent Communities and team buy-in.


Here are the articles our that interested us this week (in no…


Added by Chris Brablc on June 8, 2012 at 11:40am — No Comments

Now Pay Attention—>Content is King !!

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” –David Meerman Scott, Best-Selling Author & Speaker

Content is cool. What is even more cool than that, is content that doesn’t seem repetitious or dated. Staying current with trends in both worlds (Social Media and…


Added by Daniel J Smith on March 6, 2012 at 10:30am — 5 Comments

Social Share: The Power of Distribution in Job Advertising & Employer Branding

This blog originally appeared here on our site,

Do you advertise jobs or products/services? Are you blogging? If you think that just simply putting…


Added by Johnny Campbell on February 3, 2012 at 9:06am — No Comments

Social Talent Best Practice Tips: Social Media Policies for Your Recruitment Business

Since we largely train recruiters and businesses how to leverage the power of social media as a sourcing tool, an employer branding tool and a business development tool, one common question we get asked all the time from nervous HR managers to company directors is advice on a social media policy that will enable…


Added by Johnny Campbell on November 29, 2011 at 11:36am — 2 Comments

How to set up content listening posts for your Social Recruiting profiles

Once you’ve set up your social recruiting profiles and started to get members of your Talent Community, the next step is to make sure you have enough content to share on these platforms to encourage engagement & conversation as well provide value to your followers / members.


Finding good content to share with your followers can be a difficult task.  To make it easier to easily find new & engaging content, it’s time for you to start creating what I like to call…


Added by Chris Brablc on November 22, 2011 at 2:35pm — No Comments

What type of content should you share with your Talent Community?

So you’ve built up your Talent Community or Talent Network and gained a significant amount of followers on your Twitter profile and Facebook page.  The question is what do you do next?


The answer to this question you’ve heard a thousand times: engage!


When I talk about engagement I mean a few things.  First, it’s the bi-directional communication you have with a candidate to promote your company opportunities, understand their qualifications & skill-sets…


Added by Chris Brablc on November 15, 2011 at 4:30pm — No Comments

4 Cs For Solid Social Recruiting Foundations

It’s been a while since my last post. It would appear a new job and the birth of a 2nd child can be rather draining on ones time. Who would have guessed?


It hasn’t been all inductions and nappies though. No siree.


The last few weeks has seen me putting into practice the theory I’ve been prattling on about over recent months regarding social recruitment… And I’m loving…


Added by Ben on November 15, 2011 at 3:21pm — 4 Comments

Great Content Makes SEO Less Scary for Recruiters

This post originally appeared at…


Added by Jessica Lunk on October 12, 2011 at 9:53am — No Comments

Paid Analytics Applications

The first two blogposts in our ‘career website series’ focused on the seven basic components of a great career site, and how Google Analytics can help you widen your traffic funnel. In our final post of the series, we will look at how you can optimize your site performance even further by analyzing how individual visitors interact with your site.




Added by Dana Feigel on August 25, 2011 at 2:29am — 2 Comments

Social Media strategy is not about “Control”, it’s about “Steering” the message

I was speaking to someone the other day and I was saying that an organizations’ Social Media practice needs to be free, without barriers and with a heavy reliance on the community to build. He was saying that there are policies, procedures, protections, etc. in place to control the interaction and content around anything the “organization” is doing. Then it hit me, I need to balance my free spirit attitude towards Social Media recruitment with the organizations reluctance to get too deep in…


Added by Granite Consulting on July 25, 2011 at 11:00am — No Comments

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