When you stop to think about it, perception is an extremely powerful branding tool. It can make or break you. It never ceases to amaze me how well social media enables us to brand ourselves, our company and/or our service.
But there are some downsides to branding and perception via social media.
Here’s my story:
A few weeks ago, I received a note from Twitter that @Tweet05 (not his real name to protect his identify) was following me.
I always check… Continue