Remember before all this online technology shenanigans when we just turned up to work - to work? Did we insist that we had access to Pac Man, Pong or Space Invaders, or any of the other trivial pursuits you care to name, during working hours? Of course not. Then, when the good old 'Messenger' came along - Yahoo, AOL etc. - and enabled us to chat with strangers at our will - did we insist that our new distraction of choice be installed on our PCs in the office? No. So why, pray tell, is there…

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It’s a phrase that has been around for years, yet different people define it in different ways. Some think it’s just about a slogan or ‘tag line’, others equate successful companies like Virgin or Google with it, But what IS an employer brand? And should it be called that in the first place?



Take a can of Coke or a Mars bar, or a Ferrari if you like. Each are made to a constant formula or recipe. They never vary. They are proper brands (or in the case of the Ferrari each car is a… Continue