All this fuss about Social Recruiting and Recruitment as a Marketing function. Marketing successfully implemented, drives purchase decisions, inspires a call to action, and, if broadcast and amplified on social media as a channel, should drive…

This will be a short post but one that I think is important to understand as you are evaluating your process and budget  spend.  For every one of your recruiting advertising sources, you are making educated decisions based on the…

GooodJob is pleased to present an exclusive report by Mona Berberich on the findings of her recent in-depth research, “Employee Referral Programs – A Comprehensive Study”.

Employee Referral Programs are THE answer to talent shortage and…

The time to start attracting top Millennials, a.ka. Gen-Y, to your organization starts with the candidate experience. Developing a standard process aimed towards keeping Gen-Y candidates informed and aware of your jobs and employer brand cements a positive reputation vis-à-vis the company. Understanding…

Source: http://blog.gooodjob.com/2012/06/tips-to-establish-a-winning-candidate-experience-part-2-in-candidate-experience-series/

In our first post on the candidate…

When taking a look at your recruitment marketing funnel, you’ll notice 3-4 distinct points in the process where a candidate needs to ask themselves a question: “Do I continue on or do I drop off?”  It is these points that we call candidate conversion points.

Candidate conversion points are the stages in your recruitment marketing funnel where you either convert candidates to the next stage in the funnel or lose them.  Every recruitment marketing…

Most everyone has heard the famous quote from Winston Churchill “Those that fail to learn from the past are doomed to repeat it”. While this quote focuses on understanding the negative things in your past so you don’t do them again, I also think it’s important to look at the positive side as well. There is lots of information and experience from your past that you most definitely want to replicate and you need to be good at identifying these as well.…

On this blog, I talk a lot about recruiting metrics and why they are so important to understand how your recruiting is doing and how they can help you make better recruiting decisions. And I think that we’ve finally got to the point where organizations realize the importance of collecting these metrics in real-time for their recruiting. The main problem is they are still in the dark about…

As a marketer, I’m continuously looking at our marketing / sales funnel to get a better understanding of how effective every step of the process is in our funnel and identifying the areas in our marketing plan that could be improved. We measure everything from how many visit our external content streams (blog articles, press releases, Google, etc.)to how many times this content leads to hits on our website to how effective our website is in getting users to sign up for a live…

Originally posted on the SmashFly Recruitment Marketing Blog.

On this blog, I speak a good deal about the importance of collecting metrics in your…

When thinking about the benefits of Social Recruiting, I think one of the most compelling is the positive effect on controlling the quality of candidates that enter the talent funnel. As a development engineer, one of the fundamental lessons I learned is “Garbage In, Garbage Out”. It didn’t matter what software tools I applied to make sense of the input data, if one of my collection channels was faulty; the entire experiment would have to be scrapped. This example is not to suggest that…