All Blog Posts Tagged 'inbound' (5)

Why "Show, Don't Tell" is the Golden Rule of Recruitment Marketing

The future of recruiting is inbound. That much, we can all agree on. 

And we know, too, that this new wave of recruiting is powered by proven inbound sales and marketing techniques, taken and applied — to great effect — to the traditional recruiting…


Added by Maura McElhone on July 20, 2015 at 9:30am — No Comments

So You've Got a Great Employer Brand . . . Now what?

It’s official: a poor employer brand reduces the number of prospective job candidates by half

The statistic emerged as part of…


Added by Maura McElhone on July 6, 2015 at 12:00pm — No Comments

8 Simple Rules of New Recruitment

"The most dangerous phrase in the language is, "we've always done it this way."

So said computer scientist and United States Navy officer, Rear Admiral Grace Murray Hopper.

How right she was.

As technology advances and the ways in which people consume and engage with…


Added by Maura McElhone on June 25, 2015 at 8:30am — 2 Comments

Recruiter's Guide to Inbound Marketing with @mattcharney @willrecruits + @cbrablc

You already know all about the intersection of recruiting and marketing. But leveraging marketing for maximum return on your recruiting results means going beyond just building an employer brand. It means making that brand – and the story behind it – compelling enough to convert passive visitors into qualified candidates.

When warm leads are coming…


Added by Katrina Kibben on February 16, 2015 at 1:59pm — No Comments

RIP Jay Conrad Levinson...The World Lost A Marketing Legend Today...

We lost an Amazing Man today...

jay conrad levinson books, inbound recruiter, inbound headhunter, recruit inbound

Here is his official bio:

Jay Conrad Levinson (born 1933 in Detroit) is the author of a popular 1984 book Guerrilla Marketing. The first to use the term "Guerrilla Marketing," Jay described it as using 'unconventional' marketing tools in cases when financial or other resources are limited or non-existent. Guerrilla Marketing is the best…


Added by Brian K. Johnston on October 10, 2013 at 8:48pm — 3 Comments

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