And we know, too, that this new wave of recruiting is powered by proven inbound sales and marketing techniques, taken and applied — to great effect — to the traditional recruiting…Continue
Added by Maura McElhone on July 20, 2015 at 9:30am — No Comments
It’s official: a poor employer brand reduces the number of prospective job candidates by half.
The statistic emerged as part of…Continue
Added by Maura McElhone on July 6, 2015 at 12:00pm — No Comments
So said computer scientist and United States Navy officer, Rear Admiral Grace Murray Hopper.
How right she was.
As technology advances and the ways in which people consume and engage with…Continue
You already know all about the intersection of recruiting and marketing. But leveraging marketing for maximum return on your recruiting results means going beyond just building an employer brand. It means making that brand – and the story behind it – compelling enough to convert passive visitors into qualified candidates.
When warm leads are coming…Continue
Added by Katrina Kibben on February 16, 2015 at 1:59pm — No Comments
We lost an Amazing Man today...
Here is his official bio:
Jay Conrad Levinson (born 1933 in Detroit) is the author of a popular 1984 book Guerrilla Marketing. The first to use the term "Guerrilla Marketing," Jay described it as using 'unconventional' marketing tools in cases when financial or other resources are limited or non-existent. Guerrilla Marketing is the best…Continue