Conduct an online job search these days and you’re soon confronted with lots of ads, many suggesting, without actually saying it of course, that each day spent working with them will be just like dying and going to heaven, only better. But should they be taken at face value? Is your workplace heaven? Or is it more like hell, despite what that ever so enticing advertisement that lured you there in the first place suggested? Here I take a lighthearted look at what job ads say and what they…Continue
Added by Alasdair Murray on April 24, 2012 at 7:00am — No Comments
Freelance copywriter Alasdair Murray on how some recruiters could gain a competitive edge over their rivals if only they thought a bit more about the messages they put out into the public domain.
They are there for all to see – the ‘new year, new career’ job ads that get wheeled out at the beginning of each new year. Someone somewhere clearly still thinks it’s original and a bit clever. Trust me, it’s not, nor has it been for many years. In fact, it’s become…Continue
Added by Alasdair Murray on February 9, 2012 at 8:30am — No Comments
...for crying out loud make the content you reach me with worth reading!
Seriously, the more technology advances and, as a result, the easier it becomes for any old Joe to upload content onto a website, the more creativity seems to be going out of the window, particularly in recruitment.
What sparked my latest rant? I read somewhere today that as there are 5 billion mobile phone users in the world it follows that many more people in the coming months and…Continue
Not a single day passes by of late without hearing the dreaded words 'global talent pool', but what does that phrase actually mean in practice, if anything at all?
Consider a typical recruiting scenario. You're looking for a mid-career engineer for a specific location. There is no relocation package on offer so straight away it would be fair to assume that 99 times out of a hundred your likely candidate is going to come from a 30 or 40 mile radius of wherever the business is situated.…Continue
Today I am going to demonstrate two different ways of posting the same job on the web. The first way is the all too common lazy one where a recruiter simply cuts and pastes the job description and top and tails it with a bit about the client and a response mechanism. The other way is the right way, and that is, instead of cut and pasting it, to take the information from the job description and craft it into a bit of copy that not only flows, but reaches out…Continue
Added by Alasdair Murray on August 12, 2010 at 4:30am — No Comments
Added by Alasdair Murray on November 22, 2009 at 5:30am — No Comments