All Blog Posts Tagged 'marketing' (524)

The Do’s and Don’ts of Recruitment Marketing

There are five main components of a successful recruitment marketing strategy―but not all strategies are created equal. So why not listen to major organizations that are succeeding?

Check off the do’s and banish the don’ts to make your program more engaging and improve your ROI.

DO talk about the work in an impactful way. Lockheed Martin uses content to actually open up conversations with segments of their talent pools. Instead of talking about the job as a…

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Added by Elyse Schmidt on April 16, 2015 at 10:16am — No Comments

Are you ready for Google’s mobile algorithm change?

Google algorithm change April 2015

With mobile Internet usage exceeding PC usage Google is taking steps to improve users mobile experience online. On April 21st Google will be rolling out a major change to their search algorithm. The use of ‘Mobile-friendliness’ as a ranking signal will be increased impacting search results in all languages worldwide.

The importance of a mobile friendly website in recruitment isn’t a new topic, with more and more candidates using smart devices to find and…

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Added by Mike Robinson on April 15, 2015 at 9:30am — 1 Comment

Free tools to help to you pick the name of your recruitment start-up

Going it alone or setting up a new business with some trusted partners? One of the biggest decisions you will make early on in the recruitment start-up journey is your company's name. In this blog we share with you three free tools to help you pick the right one.

 

WebCHeck - http://wck2.companieshouse.gov.uk

Once you have your shortlist of potential company names the first point of call…

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Added by Mike Robinson on April 15, 2015 at 4:30am — No Comments

Is Your Career Site Ready for Mobilegeddon?

This post was originally posted on the SmashFly Blog.

In the next week, organizations across the world will experience one of the most impactful search updates in our lifetime (so far). But what does this…

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Added by Chris Brablc on April 13, 2015 at 11:00am — 1 Comment

Game of Thrones & Talent Acquisition Tech: Who Can Unite the Kingdoms?

Spoiler Alert: If you aren’t current on Game of Thrones, go catch up and come back :).  (How are you not up to date anyway?!)

Game of Thrones Season 5 is coming this Sunday, and at SmashFly we’ve been counting down the days. The season preview looks pretty epic, and…

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Added by Lori Sylvia on April 9, 2015 at 2:00pm — No Comments

Let's put an end to 'cold calling' once and for all!

Last week I was driving to a meeting and my phone rang. I didn’t recognise the number but I answered the call anyway.

Oh hi, Paul. It’s Francis here from [I honestly didn’t catch the company name]. I tried to connect with you on LinkedIn last week but you didn’t accept…

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Added by Paul Slezak on February 22, 2015 at 9:30pm — No Comments

Recruiter's Guide to Inbound Marketing with @mattcharney @willrecruits + @cbrablc

You already know all about the intersection of recruiting and marketing. But leveraging marketing for maximum return on your recruiting results means going beyond just building an employer brand. It means making that brand – and the story behind it – compelling enough to convert passive visitors into qualified candidates.

When warm leads are coming…

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Added by Katrina Kibben on February 16, 2015 at 1:59pm — No Comments

Improve your Gmail open rates. Connect with more candidates.

Improve your Gmail open rate

Noticed a reduction in your open and click through rates for emails sent over the last year? When Google rolled out changes to the way emails were filtered recruitment professionals with a large number of Gmail recipients noticed a significant drop off.

The introduction of category tabs and automatic content filtering sorts users emails into areas three areas; Primary, Social and Promotions. If you are a Gmail user the new filtering system is great for hiding all of…

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Added by Mike Robinson on February 11, 2015 at 9:30am — No Comments

The 2015 #Recruitment Hashtag Calendar

The Recruitment Hashtag Calendar, updated for 2015. Maximise your social media reach. Find, connect and engage more candidates.

A great way to find and connect with potential candidates is to get involved in hashtag conversations. HRS have…

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Added by Mike Robinson on February 10, 2015 at 9:30am — 3 Comments

2015 Recruitment website essentials

Often the first point of call for potential candidates your company website can leave a lasting impression. A successful website should showcase what you do, what you are about and drive applications / registrations / engagement.

Various…

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Added by Mike Robinson on February 6, 2015 at 9:30am — No Comments

Recruitment Marketing 101

As a marketer in a recruiters world, I clearly have a different perspective on this whole "candidate experience" thing. I'm less worried about getting people in the door and wondering how the hell you even got anyone to apply after those awful reviews. (Do you seriously have dry holiday parties? Forget it.)

The thing is, recruiters don't usually think about reviews and the candidates…

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Added by Katrina Kibben on February 3, 2015 at 11:00am — No Comments

The Magnifying Glass Strategy

Focusing on certain areas does not have to detract from others in your content strategy.

I love talking content strategy, especially within the context of the larger talent acquisition and recruiting strategy. But I see the same thing over and over again, and I thought you might appreciate learning about my magnifying glass strategy.

The situation is pretty common. If you are building content for your career site,…

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Added by James Ellis on January 27, 2015 at 6:30am — No Comments

Aunt Chippy: Gets Pranked At Ceramics Class. (Follow Up to How To Wrap a Christmas Gift)

I cannot get me enough of good ol' Aunt Chippy. This lady is of her rocker hilarious. Happy Holidays and enjoy the laugh. 

You can check out the last Aunt Chippy video I posted on How To Wrap A Christmas Gift here.…

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Added by Ryan Leary on December 2, 2014 at 3:30pm — No Comments

Getting Started In the Jungle - Marketing Beginnings

The Marketing field might be tricky for those who intend to get to a marketing school or college and expect to learn everything they have to learn with their teachers during the formation years.

Sometimes we might get too much distracted with the idea marketing involves meetings, projections, brainstorming…

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Added by Enrike Smith on December 2, 2014 at 1:10pm — No Comments

3 Observations From A Marketer at #HRTechConf

We'll make this quick - there's more expo floor and happy hours to see.

Recruiting technology is trying to make recruiters better marketers.

For example, the…

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Added by Katrina Kibben on October 9, 2014 at 3:00pm — No Comments

The HR and Marketing Overlap (PODCAST)

News flash –word of mouth marketing about HR isn’t so good. Most people don’t know what you do or why you do it, especially your marketing team. They have no idea just how much your jobs align. (Lucky for you, we won’t tell them if you didn’t know either).

Think about it. Your…

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Added by RecruitingBlogs on September 22, 2014 at 4:00pm — No Comments

Getting back into the swing of things.

Dear Group,

I've been out of the industry for the past five years and I'm ready to get back into action. Any and all tips for finding candidates using the free techniques would be greatly appreciated. Also, I would love to hear from you good people about the best marketing strategies for garnering new business. I had a recruitment consultant firm that made most of our revenue via billable hours. I'm looking to ramp-up using a host of different options from billable hours to…

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Added by Lionell Artemus on August 25, 2014 at 9:47pm — No Comments

10 Steps For Leveraging Your ATS to Impact Recruiting Results

WARNING: Do not read this article unless you want to increase:

  1. Your online shares and referrals
  2. Job distribution and visibility to passive candidates
  3. Candidate response rates
  4. Recruiter productivity when requisition loads are heavy and inbox recruiting is the…
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Added by Tracey Friend on August 14, 2014 at 11:00am — No Comments

Your Guide to Google+ for Recruitment Marketing

If you’re trying to reach out and find the best candidates, it might be time to start taking Google Plus a little more seriously. With over 300 million monthly visitors accessing the site, it’s clear that this is no longer the ghost town of social media that everyone ignores. Just as with any other social network,…

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Added by Megan Ritter on July 16, 2014 at 3:00pm — No Comments

3 Reminders to Make Your Blog Better

When people hear I've worked in social media, I typically get a lot of questions - how should I promote my Facebook page? How many Twitter followers is good? Can you show me how to...(fill in the blank with some minor adjustment Mashable suggested).

Frequently, blogging comes up. It's a hot topic right now.…

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Added by Katrina Kibben on May 12, 2014 at 2:30pm — 6 Comments

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