Marketing strategies, even successful ones, will not work forever. In most cases, companies find the need to change their marketing approach on a fairly regular basis. Print advertisements and commercials undergo subtle to radical changes every year to ensure the message being conveyed is not a stale sales pitch.
Even the elements of a marketing strategy need to be changed from time to time. One such element that advertisers find useful are customer reviews. Reviews are most…Continue
Added by Brooke Chaplan on April 15, 2016 at 10:32am — No Comments
1. Can you tell me about yourself?
This can be one of the most terrifying questions of all time, not to mention the most challenging to answer as well. As a candidate for a specific position, when this question is asked you are quick to wonder what the interviewer wants to know. What could be…Continue
Added by Pharice Brown on March 30, 2016 at 9:30am — No Comments
A job search seems to have many hurdles to overcome – resume, interview technique, appearance, and networking are challenges that job seekers face. These…Continue
Added by Pharice Brown on March 25, 2016 at 11:30am — No Comments
70% of Talent Recruiting Leaders believe that they’re using data poorly.
Applicant tracking systems simply aren’t designed to provide the data you need to plan and execute an effective recruitment marketing strategy.
At the heart of the problem is…Continue
Added by Joel McLean on March 24, 2016 at 1:52pm — No Comments
With each passing day technology is changing swiftly giving a new shape to the way we do business. This has revolutionized marketing too. The way we market our product or services has also taken a new shape giving rise to digital marketing.
Digital marketing is a highly dynamic field. Strategies keep on changing and if you are in this profession, however successful you might be, there is no denying the perils of sitting back and resting on your past laurels. Success doesn’t come easy…Continue
Added by Kamlesh Maddheshiya on March 9, 2016 at 5:40am — No Comments
For post-secondary institutions, a compelling and creative viewbook is no longer an option, but an expectation. We've compiled some of our favourite 2016 viewbooks to get you inspired and thinking about your options for 2017.
Bright and vivid, the OCAD University 2016 Viewbook draws you in immediately. With a…Continue
Added by Karina Crooks on March 7, 2016 at 7:55pm — No Comments
It might be folklore, but it’s still a great story.
The most successful job ad ever written was Shackleton’s broadside advertising for the crew of the Endurance. Printed with hand-set type on cheap paper and glued to piers and posts around the harbor, it read:
A reported 5,000 men lined up…Continue
Employee generated content creates a powerful direct communications channel for companies to cut through the corporate copy and careers speak to tell a direct and intermediate story that cuts through the marketing BS and buzzwords to establish a direct, credible perspective on a role, location or business unit within a larger company or brand.
Added by Katrina Kibben on February 22, 2016 at 2:54pm — No Comments
A lot of people don’t realize just how important effective branding is when you’re running a charity. How else can people trust you with their money?
Trust is important inany industry - but it’s especially vital if you’re running a charity. After all, if people are going to give your organization money in support of a good cause, they need to be able to trust that their contribution is actually being…Continue
Added by Brad Wayland on February 10, 2016 at 1:39pm — No Comments
Looking to upgrade your careers page? Here are some of our favorite career pages from various industries. These pages are beautiful, mobile friendly repositories of information on what makes their company a unique place to work, highlight employee value propositions, and overall enhance the…Continue
Added by Phil Strazzulla on December 15, 2015 at 5:30pm — No Comments
On the way into the office today I thought I'd throw an idea out there on how I would tackle the candidate shortage using digital marketing.
Now I really want your feedback here. I want to know if this stuff gets you excited about our time in recruitment....but let me just clarify a few things. I am not saying replace physical touch points.
If you want to see this concept working for you let me know I want to help. If you think its a waist of time, then say so. If people want…Continue
Added by Colin Grant on December 3, 2015 at 4:03am — No Comments
I'd finished work for the week early last Friday so decided, as an experiment, to throw an offer out on Twitter - I'd write a free bit of recruitment copy for the first recruiter to get in touch with me and send me an existing job ad or description. I didn't hold my breath, and to be…Continue
To proactively attract and engage today’s consumer-minded candidates, modern recruiting organizations of all sizes are adopting best-practice Marketing principles and adding Recruitment Marketing skills to their teams to give their strategies an edge. SmashFly decided to take a deeper look into…Continue
Added by Elyse Schmidt on November 5, 2015 at 12:00pm — No Comments
Do you hate receiving pointless annoying cold calls? When was the last time a cold caller sold you?
While I was diligently "working the phone" making my cold calls, I was interrupted by my mobile phone ringing. As soon as I answered the sales person on the other end of the line swung into action…Continue
Added by Colin Grant on October 22, 2015 at 2:00am — No Comments
Added by Joel McLean on October 21, 2015 at 12:30pm — No Comments
Recruiters understand that the talent acquisition universe has changed. Candidates have more choices than ever before. The labor market has improved, unemployment is at a…Continue
ATTN: Talent Acquisition teams. If there is a key area to borrow from the marketing side of the house, it’s in email marketing best practices. Pardot, one of the leading marketing automation platforms, reported these …Continue
Added by Elyse Schmidt on September 16, 2015 at 9:00am — No Comments
We have a kick-ass new Resonate podcast with Jason Seiden. This week, Jason meets with Jay Baer Founder of Convince and Convert and one of the top podcasters across every…Continue
Added by Katrina Kibben on September 4, 2015 at 9:00am — No Comments
PPC, or pay per click, is a strategy many marketers use to buy keyword based traffic to their websites. In fact, many companies from startup to Fortune 50 spend millions of their advertising budgets on "owning" certain keywords each year. So why wouldn't you try PPC for recruitment marketing? The…Continue