In Direct Marketing, marketers send different marketing pieces in the mail…or post ads in print media…or post online on websites…or send emails. And sales will immediately show the success or failure of the ad. In direct mail campaigns, number of sales per number of items sent is an important number to track.…
Added by Eric Putkonen on June 29, 2015 at 2:53pm —
Jobs in creative fields require a unique skill set. Hiring managers look for specific tools and qualities when filling these positions. While education and experience are important factors, there are a few key characteristics that employers value most highly. Here are three characteristics you should project when interviewing for a creative position.
Hiring managers look for originality in creative employees. They want… Continue
Added by Recruiter Raya on June 26, 2015 at 2:30pm —
If you look up Unique Selling Proposition in Wikipedia, you see this definition:
In Reality in Advertising Reeves laments that the USP is widely misunderstood and defines it in three parts, summarized here:
- Each advertisement must make a proposition to the consumer—not just words, product puffery, or show-window advertising. Each advertisement must say to each reader: “Buy this…
Added by Eric Putkonen on June 16, 2015 at 7:04pm —
For years, recruiting organizations have used candidate data (resumes, profiles, assessments, etc.) to make informed decisions on hiring. Candidates applied, recruiters evaluated and decisions were made. It is a “wait and evaluate” strategy in many cases.
The digital revolution has turned this dynamic on its… Continue
Added by Chris Brablc on June 16, 2015 at 12:07pm —
This is definitely embarrassing to admit but I learned how to ride a bike pretty late in life. By late, I mean I learned on an adult bike when I was about 12 because someone pushed me down a hill. Hold your giggles, please.
I’ll never forget the exhilaration of realizing “hey! I’m riding… Continue
Added by Katrina Kibben on June 15, 2015 at 2:10pm —
I remember when I wasn’t allowed to use Wikipedia as a source for papers or research in school. Whether that was because teachers thought it wasn’t accurate or they wanted us to walk to the library to get a real book, it was extremely annoying. Well teachers, the times have changed―Wikipedia is nearly always the top source listed in Google for nearly everything, and it’s updated in a nanosecond. If Wikipedia doesn’t have an entry for a topic, I feel like it doesn’t exist.
So needless… Continue
Added by Elyse Schmidt on June 8, 2015 at 9:53am —
Talent acquisition strategy is changing, requiring new skills to help attract consumer-minded candidates. This change currently underway in recruiting is similar to how the marketing function has evolved over the past 10 years.
Marketing has largely turned “inbound” in the last… Continue
Added by Elyse Schmidt on May 27, 2015 at 12:30pm —
Referrals are the holy grail of recruiting. If you ask 10 recruiting leaders, “What is your best source of hire?” 11 will say “employee referrals.” OK, I know the math is off there, but employee referrals are an important foundation of a successful recruiting…
Added by Chris Brablc on May 21, 2015 at 2:12pm —
Ask a recruiter where she gets the highest quality candidates, and she likely will say from employee referrals.
If employee referrals are so valuable, why aren’t they getting more focus in talent acquisition strategy?
SmashFly set out to understand the state of employee… Continue
Added by Lori Sylvia on May 14, 2015 at 8:48pm —
By Lori Sylvia, Chief Marketing Officer, SmashFly
Last week, Bersin by Deloitte released its… Continue
Added by Lori Sylvia on April 30, 2015 at 7:53pm —
There are five main components of a successful recruitment marketing strategy―but not all strategies are created equal. So why not listen to major organizations that are succeeding?
Check off the do’s and banish the don’ts to make your program more engaging and improve your ROI.
DO talk about the work in an impactful way. Lockheed Martin uses content to actually open up conversations with segments of their talent pools. Instead of talking about the job as a… Continue
Added by Elyse Schmidt on April 16, 2015 at 10:16am —
With mobile Internet usage exceeding PC usage Google is taking steps to improve users mobile experience online. On April 21st Google will be rolling out a major change to their search algorithm. The use of ‘Mobile-friendliness’ as a ranking signal will be increased impacting search results in all languages worldwide.
The importance of a mobile friendly website in recruitment isn’t a new topic, with more and more candidates using smart devices to find and… Continue
Added by Mike Robinson on April 15, 2015 at 9:30am —
Going it alone or setting up a new business with some trusted partners? One of the biggest decisions you will make early on in the recruitment start-up journey is your company's name. In this blog we share with you three free tools to help you pick the right one.
WebCHeck - http://wck2.companieshouse.gov.uk Continue
Once you have your shortlist of potential company names the first point of call…
Added by Mike Robinson on April 15, 2015 at 4:30am —
This post was originally posted on the SmashFly Blog.
In the next week, organizations across the world will experience one of the most impactful search updates in our lifetime (so far). But what does this… Continue
Added by Chris Brablc on April 13, 2015 at 11:00am —
Spoiler Alert: If you aren’t current on Game of Thrones, go catch up and come back :). (How are you not up to date anyway?!)
Game of Thrones Season 5 is coming this Sunday, and at SmashFly we’ve been counting down the days. The season preview looks pretty epic, and… Continue
Added by Lori Sylvia on April 9, 2015 at 2:00pm —
Last week I was driving to a meeting and my phone rang. I didn’t recognise the number but I answered the call anyway.
“Oh hi, Paul. It’s Francis here from [I honestly didn’t catch the company name]. I tried to connect with you on LinkedIn last week but you didn’t accept… Continue
Added by Paul Slezak on February 22, 2015 at 9:30pm —
You already know all about the intersection of recruiting and marketing. But leveraging marketing for maximum return on your recruiting results means going beyond just building an employer brand. It means making that brand – and the story behind it – compelling enough to convert passive visitors into qualified candidates.
When warm leads are coming… Continue
Added by Katrina Kibben on February 16, 2015 at 1:59pm —
Noticed a reduction in your open and click through rates for emails sent over the last year? When Google rolled out changes to the way emails were filtered recruitment professionals with a large number of Gmail recipients noticed a significant drop off.
The introduction of category tabs and automatic content filtering sorts users emails into areas three areas; Primary, Social and Promotions. If you are a Gmail user the new filtering system is great for hiding all of… Continue
Added by Mike Robinson on February 11, 2015 at 9:30am —
The Recruitment Hashtag Calendar, updated for 2015. Maximise your social media reach. Find, connect and engage more candidates.
A great way to find and connect with potential candidates is to get involved in hashtag conversations. HRS have… Continue
Added by Mike Robinson on February 10, 2015 at 9:30am —
Often the first point of call for potential candidates your company website can leave a lasting impression. A successful website should showcase what you do, what you are about and drive applications / registrations / engagement.
Added by Mike Robinson on February 6, 2015 at 9:30am —