All Blog Posts Tagged 'marketing' (560)

5 Things to Know About Network Marketing

The concept of network marketing began with Nutralite in 1945, according to First Class MLM, when distributors who acquired 25 customers could become direct distributors and started earning commissions from others' efforts. Today, network marketing is popular with many young women…

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Added by Rachael Murphey on December 9, 2016 at 6:47pm — No Comments

Struggle Bus: Driving Traffic to Job Ads

Know what I really hate? When I attend an event expecting original content and I get the same regurgitated ideas from everyone else who speaks on the topic. It’s not only lame but it’s a big ol’ waste of my time. Unfortunately, this happens most often in those “recruiting is marketing” webinars.

The ones I used to really like as a marketer living in a…

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Added by Katrina Kibben on July 27, 2016 at 3:26pm — No Comments

The Sophisticated Recruitment Marketer's Glossary of Acronyms

Wondering what all of those acronyms means when it comes to recruiting and marketing?

This infographic breaks down a glossary of acronyms to help you become a sophisticated recruitment marketer. …

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Added by Salvatore Trifilio on May 4, 2016 at 1:00pm — No Comments

Retail Revamp: How to Use Customer Reviews in Your Strategy

Marketing strategies, even successful ones, will not work forever. In most cases, companies find the need to change their marketing approach on a fairly regular basis. Print advertisements and commercials undergo subtle to radical changes every year to ensure the message being conveyed is not a stale sales pitch.

 

Even the elements of a marketing strategy need to be changed from time to time. One such element that advertisers find useful are customer reviews. Reviews are most…

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Added by Brooke Chaplan on April 15, 2016 at 10:32am — No Comments

Tips on How to Answer the Top 10 Job Interview Questions

1. Can you tell me about yourself?

 

This can be one of the most terrifying questions of all time, not to mention the most challenging to answer as well. As a candidate for a specific position, when this question is asked you are quick to wonder what the interviewer wants to know. What could be…

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Added by Pharice Brown on March 30, 2016 at 9:30am — No Comments

Me a Product?! - Career Marketing 101

A job search seems to have many hurdles to overcome – resume, interview technique, appearance, and networking are challenges that job seekers face. These…

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Added by Pharice Brown on March 25, 2016 at 11:30am — No Comments

Introducing Hiregrid Analytics: Easy, accurate analytics for your career site.

70% of Talent Recruiting Leaders believe that they’re using data poorly.

Applicant tracking systems simply aren’t designed to provide the data you need to plan and execute an effective recruitment marketing strategy.

At the heart of the problem is…

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Added by Joel McLean on March 24, 2016 at 1:52pm — No Comments

Latest Digital Marketing Trends and (How to Keep Up with Them)

With each passing day technology is changing swiftly giving a new shape to the way we do business. This has revolutionized marketing too. The way we market our product or services has also taken a new shape giving rise to digital marketing.

Digital marketing is a highly dynamic field. Strategies keep on changing and if you are in this profession, however successful you might be, there is no denying the perils of sitting back and resting on your past laurels.  Success doesn’t come easy…

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Added by Kamlesh Maddheshiya on March 9, 2016 at 5:40am — No Comments

Get Inspired With These Must-See Viewbooks

For post-secondary institutions, a compelling and creative viewbook is no longer an option, but an expectation. We've compiled some of our favourite 2016 viewbooks to get you inspired and thinking about your options for 2017.



OCAD University  

Bright and vivid, the OCAD University 2016 Viewbook draws you in immediately. With a…

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Added by Karina Crooks on March 7, 2016 at 7:55pm — No Comments

The Evolution of the Job Posting

It might be folklore, but it’s still a great story. 

The most successful job ad ever written was Shackleton’s broadside advertising for the crew of the Endurance.  Printed with hand-set type on cheap paper and glued to piers and posts around the harbor, it read:

A reported 5,000 men lined up…

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Added by Maury Hanigan on February 29, 2016 at 1:00pm — 3 Comments

The 4 P's of Employee Generated Content.

Employee generated content creates a powerful direct communications channel for companies to cut through the corporate copy and careers speak to tell a direct and intermediate story that cuts through the marketing BS and buzzwords to establish a direct, credible perspective on a role, location or business unit within a larger company or brand.

The…

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Added by Katrina Kibben on February 22, 2016 at 2:54pm — No Comments

How Can You Keep Your Charity's Brand Image Strong?

A lot of people don’t realize just how important effective branding is when you’re running a charity. How else can people trust you with their money?

Trust is important inany industry - but it’s especially vital if you’re running a charity. After all, if people are going to give your organization money in support of a good cause, they need to be able to trust that their contribution is actually being…

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Added by Brad Wayland on February 10, 2016 at 1:39pm — No Comments

24 Awesome career pages to draw inspiration from

Looking to upgrade your careers page? Here are some of our favorite career pages from various industries. These pages are beautiful, mobile friendly repositories of information on what makes their company a unique place to work, highlight employee value propositions, and overall enhance the…

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Added by Phil Strazzulla on December 15, 2015 at 5:30pm — No Comments

The Candidate Shortage - Your Feedback Please

On the way into the office today I thought I'd throw an idea out there on how I would tackle the candidate shortage using digital marketing.

Now I really want your feedback here. I want to know if this stuff gets you excited about our time in recruitment....but let me just clarify a few things. I am not saying replace physical touch points.

If you want to see this concept working for you let me know I want to help. If you think its a waist of time, then say so. If people want…

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Added by Colin Grant on December 3, 2015 at 4:03am — No Comments

What is Wrong With So Many LinkedIn InMails

I was carefully reading Steven Lowisz’s…

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Added by Eric Putkonen on November 19, 2015 at 1:43pm — 1 Comment

Copy that 'does the job' is fine. Copy that sells it is better

I'd finished work for the week early last Friday so decided, as an experiment, to throw an offer out on Twitter - I'd write a free bit of recruitment copy for the first recruiter to get in touch with me and send me an existing job ad or description. I didn't hold my breath, and to be…

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Added by Alasdair Murray on November 17, 2015 at 6:30am — 2 Comments

INFOGRAPHIC: How the 2015 Fortune 500 Use Recruitment Marketing Practices

To proactively attract and engage today’s consumer-minded candidates, modern recruiting organizations of all sizes are adopting best-practice Marketing principles and adding Recruitment Marketing skills to their teams to give their strategies an edge. SmashFly decided to take a deeper look into…

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Added by Elyse Schmidt on November 5, 2015 at 12:00pm — No Comments

Do you hate cold calling? Try this...

Do you hate receiving pointless annoying cold calls? When was the last time a cold caller sold you?

While I was diligently "working the phone" making my cold calls, I was interrupted by my mobile phone ringing. As soon as I answered the sales person on the other end of the line swung into action…

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Added by Colin Grant on October 22, 2015 at 2:00am — No Comments

Bounce Rate: The Most Important Recruitment Metric (Virtually) No One Is Tracking

Over the last five years, recruiting leaders have invested increasingly larger shares of their recruitment budget into Employer Branding, Mobile Recruiting, and Recruitment Analytics. This is a great trend. But hidden within this…

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Added by Joel McLean on October 21, 2015 at 12:30pm — No Comments

Learn How the 2015 Fortune 500 Use Recruitment Marketing

Recruiters understand that the talent acquisition universe has changed. Candidates have more choices than ever before.  The labor market has improved, unemployment is at a…

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Added by Lori Sylvia on September 25, 2015 at 2:30pm — 1 Comment

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