Are you one of the 61% of CEO’s that doesn’t have a social media presence? Hard to believe that many CEO’s don’t understand the importance of a social media presence for their personal brand and credibility.
It amazes me how many CEO’s, directors and business owners have little…Continue
Social is used incorrectly by many businesses and recruiters.
Social is exactly that – a social platform where potential customers are interacting with friends, family and articles that are of interest to them. When you are posting social messages you are…Continue
Browsing Twitter one day I came across a pretty senior level role for a prominent UK organisation. Nothing unusual there. But, upon reading through the job advertisement it soon became apparent that no thought whatsoever had gone into its make-up. Indeed, this job post was over 200 lines long and…Continue
We live in a connected world and one that is becoming more digitally savvy each day. With over 17 million Australians now on Facebook alone, many recruiters just aren’t keeping up with what their clients and candidates really want from them > being accessible on their channel of choice, adding…Continue
The world of recruitment and marketing software is massive and girl do I love a bit of software.
Many a time over my five years working in recruitment marketing I have felt like a new tool would fix everything. That we'd be more efficient, more successful…Continue
You keep tabs on all the news stories just to let your readers stay acquainted with all that is happening in this world, but when your blog depends on a news story that is a hot topic at the moment and everybody is writing on it, then my opinion for writers would be to wait for a week. This may sound crazy, maybe your writers send you emails suggesting this story as your next topic, but remember that they read your posts because they like your judgment and thus they would like your…Continue
Added by Laurencehill on March 2, 2017 at 10:24am — No Comments
The concept of network marketing began with Nutralite in 1945, according to First Class MLM, when distributors who acquired 25 customers could become direct distributors and started earning commissions from others' efforts. Today, network marketing is popular with many young women…Continue
Added by Rachael Murphey on December 9, 2016 at 6:47pm — No Comments
Know what I really hate? When I attend an event expecting original content and I get the same regurgitated ideas from everyone else who speaks on the topic. It’s not only lame but it’s a big ol’ waste of my time. Unfortunately, this happens most often in those “recruiting is marketing” webinars.
The ones I used to really like as a marketer living in a…Continue
Added by Katrina Kibben on July 27, 2016 at 3:26pm — No Comments
This infographic breaks down a glossary of acronyms to help you become a sophisticated recruitment marketer. …Continue
Added by Salvatore Trifilio on May 4, 2016 at 1:00pm — No Comments
Marketing strategies, even successful ones, will not work forever. In most cases, companies find the need to change their marketing approach on a fairly regular basis. Print advertisements and commercials undergo subtle to radical changes every year to ensure the message being conveyed is not a stale sales pitch.
Even the elements of a marketing strategy need to be changed from time to time. One such element that advertisers find useful are customer reviews. Reviews are most…Continue
Added by Brooke Chaplan on April 15, 2016 at 10:32am — No Comments
1. Can you tell me about yourself?
This can be one of the most terrifying questions of all time, not to mention the most challenging to answer as well. As a candidate for a specific position, when this question is asked you are quick to wonder what the interviewer wants to know. What could be…Continue
Added by Pharice Brown on March 30, 2016 at 9:30am — No Comments
A job search seems to have many hurdles to overcome – resume, interview technique, appearance, and networking are challenges that job seekers face. These…Continue
Added by Pharice Brown on March 25, 2016 at 11:30am — No Comments
70% of Talent Recruiting Leaders believe that they’re using data poorly.
Applicant tracking systems simply aren’t designed to provide the data you need to plan and execute an effective recruitment marketing strategy.
At the heart of the problem is…Continue
Added by Joel McLean on March 24, 2016 at 1:52pm — No Comments
With each passing day technology is changing swiftly giving a new shape to the way we do business. This has revolutionized marketing too. The way we market our product or services has also taken a new shape giving rise to digital marketing.
Digital marketing is a highly dynamic field. Strategies keep on changing and if you are in this profession, however successful you might be, there is no denying the perils of sitting back and resting on your past laurels. Success doesn’t come easy…Continue
Added by Kamlesh Maddheshiya on March 9, 2016 at 5:40am — No Comments
For post-secondary institutions, a compelling and creative viewbook is no longer an option, but an expectation. We've compiled some of our favourite 2016 viewbooks to get you inspired and thinking about your options for 2017.
Bright and vivid, the OCAD University 2016 Viewbook draws you in immediately. With a…Continue
Added by Karina Crooks on March 7, 2016 at 7:55pm — No Comments
It might be folklore, but it’s still a great story.
The most successful job ad ever written was Shackleton’s broadside advertising for the crew of the Endurance. Printed with hand-set type on cheap paper and glued to piers and posts around the harbor, it read:
A reported 5,000 men lined up…Continue
Employee generated content creates a powerful direct communications channel for companies to cut through the corporate copy and careers speak to tell a direct and intermediate story that cuts through the marketing BS and buzzwords to establish a direct, credible perspective on a role, location or business unit within a larger company or brand.
Added by Katrina Kibben on February 22, 2016 at 2:54pm — No Comments
A lot of people don’t realize just how important effective branding is when you’re running a charity. How else can people trust you with their money?
Trust is important inany industry - but it’s especially vital if you’re running a charity. After all, if people are going to give your organization money in support of a good cause, they need to be able to trust that their contribution is actually being…Continue
Added by Brad Wayland on February 10, 2016 at 1:39pm — No Comments
Looking to upgrade your careers page? Here are some of our favorite career pages from various industries. These pages are beautiful, mobile friendly repositories of information on what makes their company a unique place to work, highlight employee value propositions, and overall enhance the…Continue
Added by Phil Strazzulla on December 15, 2015 at 5:30pm — No Comments
On the way into the office today I thought I'd throw an idea out there on how I would tackle the candidate shortage using digital marketing.
Now I really want your feedback here. I want to know if this stuff gets you excited about our time in recruitment....but let me just clarify a few things. I am not saying replace physical touch points.
If you want to see this concept working for you let me know I want to help. If you think its a waist of time, then say so. If people want…Continue
Added by Colin Grant on December 3, 2015 at 4:03am — No Comments