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All Blog Posts Tagged 'marketing' (488)

Email Marketing MIGHT Work…

…If you respond to your prospect.

Last week I received a LinkedIn message from a niche job board salesperson. I got it several times actually – he sent it to everyone on our recruiting team and they all forwarded it to me. This particular job board focuses on marketing, and the timing couldn’t have been better – our marketing and ecommerce teams are exploding.  

The message referenced a specific job posting (even though I already had a finalist and was ready to…

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Added by Amy Ala on October 26, 2012 at 11:25am — 4 Comments

5 Best Recruitment Marketing Articles of the Week 10.13.12 to 10.19.12

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about mobile recruiting, marketecture, employer branding, recent job board news and the history of social media.

 

And if you haven’t seen it, we were honored to be named on of George Larocque’s #HRWins HR…

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Added by Chris Brablc on October 19, 2012 at 12:14pm — No Comments

Best Recruitment Marketing Articles from the #HRTechConf 2012

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. This week we are going to do something a little different.

With the HR Technology Conference this past week, I would like to highlight some of the best articles from the conference as well as other articles I came across during the…

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Added by Chris Brablc on October 12, 2012 at 12:00pm — No Comments

Insights from the Candidate Experience Awards (#theCandes) at #HRTechConf

This is my 3rd year attending the HR Technology Conference and one of my favorite sessions the last 2 years has been the Candidate Experience Awards.  There are a number of companies doing some great things in thinking about what they need to do to improve the candidate experience.  By really focusing on their recruiting processes to create an environment for better communication,…

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Added by Chris Brablc on October 11, 2012 at 11:30am — No Comments

The Sessions & Everything Else I’m looking forward to at #HRTechConf 2012

The HR Technology conference is less than a week away and I’m extremely excited about being able to once again attend in Chicago this year (here are my takeaways from last year).  As always, the conference remains one of the best ways to stay current with the important trends happening in the HR and recruitment technology space and see the cool new innovations that are on the…

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Added by Chris Brablc on October 4, 2012 at 8:38am — 1 Comment

iPhone 5, Milking Goats and Other Branding Opportunities: Taking your recruitment brand marketing for a piggyback ride.

by Charles Davis

In recent weeks, most of the immediate universe seemed to be focused on iPhone® 5 mania. Like some combination Superbowl and holy pilgrimage, I watched with a bit of disbelief while once again hordes of people camped out behind snaking steel barricades to be among the first to possess the newest iteration of this Apple icon.

As someone drawn to branding and marketing, I was impressed by the cadre of aggressive and…

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Added by Charles Davis on September 28, 2012 at 12:08pm — No Comments

The Candidate Experience is about Communication

With just less than 2 weeks until this year’s HR Technology Conference, one of the sessions that I’m most looking forward to is The 2nd Annual Candidate Experience Awards.  This session should provide some great insights on what some of the more forward thinking companies are doing with their recruiting processes to foster a better candidate experience (it should have a…

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Added by Chris Brablc on September 27, 2012 at 1:25pm — No Comments

Indeed gets acquired and the importance of tracking your sources

If you haven’t heard, the big news this morning is that Indeed was acquired by Japanese internet firm Recruit.  This news is important as Indeed is one of the most popular job destinations used by recruiting organizations today and any time there is a change with a job destination you count on to find qualified hires you should always take note.

As you can see in the press release, Indeed…

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Added by Chris Brablc on September 25, 2012 at 11:36am — No Comments

Poll: Recruiters Receive 'Less of a Response' with Voicemail

We recently raised the issue of what kind of future voicemail has in recruiting.  Since that’s a timely topic in the world of business and within the recruiting industry, we thought it might be a good idea to follow up with a recruiter poll!…



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Added by Matt Deutsch on September 21, 2012 at 3:30pm — No Comments

How has social marketing evolved? Please share your thoughts...

Six years ago a big part of my social marketing strategy was blogging... either writing my own posts or commenting on other blogs in my industry.  I would look for blogs from recruiters (there were lots of them) and career coaches and resume writers (not as many back then).

Then, the social networks got more powerful. LinkedIn wasn't really a place to have conversations (like Group Discussions) but I saw people start to comment about my posts ON FACEBOOK! And then quick comments on…

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Added by Jason Alba on September 20, 2012 at 9:01am — No Comments

What Kind of Employee Am I? Personal Marketing Strategy 101

What is a personal marketing strategy plan?

It is a blueprint for success. This document, will help you look at yourself a little closer and determine your professional vision. Through a series of evaluation tools, this document will identify the type of work, culture, values and ideology of…

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Added by Mark A. Leon on September 18, 2012 at 2:42pm — No Comments

What’s your recruitment metrics story?

Recently, I had the distinct pleasure to listen to three of our clients speak about their recruitment strategies at the Taleo World SIG this past week.  What really hit me is that each organization had their own unique story to tell about their recruitment marketing strategy.  One spoke about their need to innovate despite internal restrictive compliance and regulations.  Another spoke about their focus on…

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Added by Chris Brablc on September 13, 2012 at 1:16pm — No Comments

Salaries For Graduating Class of 2012 Rose By 1.7% on Average

National Association of Colleges and Employers (NACE) recently reported that starting salaries are increasing for Class of 2012 graduates.

 …

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Added by Jill on September 12, 2012 at 3:37pm — No Comments

Give your recruitment email marketing the edge over your Competition

How?  By applying mobile optimisation to your email campaigns

 

Any business that needs to attract active or passive candidate talent to jobs or talent pools has or will at some time run a range of targeted email marketing campaigns.  These targets may be from your own talent…

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Added by Martin Shaw on September 12, 2012 at 11:00am — 2 Comments

Transforming your recruiting is a process not a quick fix

Yesterday, SmashFly CEO Mike Hennessy and VP of Sales & Customer Success Mary Grace Hennessy were featured guests on the DriveThruHR Internet Radio Show hosted by William Tincup and Bryan Wempen (you can listen to the recording here.)  On the show, they spoke about current trends in recruitment marketing and sourcing and William…

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Added by Chris Brablc on September 11, 2012 at 2:29pm — No Comments

Dear CEO: Hire Me

Two years ago I attended the Annual Carolinas Payroll Conference in Myrtle Beach, SC. As a vendor my role was to raise awareness for my organization and discussion potential career opportunities we had for a client implementation. The next morning at 9:45 AM, I was approached by the conference coordinator and asked if I could step in and do a 45 minute presentation given that one of the…

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Added by Mark A. Leon on September 10, 2012 at 11:55am — 5 Comments

Your Job Advert - How to Maximise Online Visibility and Conversion Excellence

If you do not know this already, then let me remind you and if you do know, I hope you are actually doing something about it!  Correctly promoting job advertising content via your career site and other online channels represents your best opportunity of attracting accurately matched, active…

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Added by Martin Shaw on September 10, 2012 at 9:00am — 2 Comments

5 Best Recruitment Marketing Articles of the Week 9.1.12 to 9.7.12

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about candidate experience, sourcing rules, recruiting innovation, being better off and conference tips.

 

A few other things before we get to the articles.  First, I highly recommend you check in on the…

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Added by Chris Brablc on September 7, 2012 at 1:35pm — No Comments

Mobile Recruitment SEO - a quick start guide

Do you really need to worry about mobile search?

Over the last five years people using search to find stuff on their mobile device has gown five times its size and this year if we look at Mobile Search spending "Mobile search spend in the U.S. increased 333% in the second quarter of 2012…

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Added by Martin Shaw on September 5, 2012 at 6:03am — No Comments

The Value of Centralizing Technology

If you look at the HR Technology marketplace, you will notice that centralization is a big trend in the space.  You see this in HRIS platforms, Talent Management Suites and Recruitment Marketing Platforms as well as the motivation for many of the acquisitions that have happened in the last year (SuccessFactors, Taleo, Kenexa, etc.)

 

While there are some niche…

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Added by Chris Brablc on September 4, 2012 at 11:32am — No Comments

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