This blog post was inspired by conversations with William Tincup.  Check him out on Twitter at @williamtincup and his internet radio show at DriveThruHR.

Here’s a question: when’s the last time you really sat down with your team and discussed the true value proposition that you provide candidates and how to most effectively message this to candidates.  If…

I was talking to a colleague about messaging the other day and he had a really good analogy that I wanted to share in thinking about how and what you communicate with your target market.  He mentioned trying to be a “good doctor” when you are creating messaging and deciding on what to communicate.

Here’s the concept.  A good doctor won’t tell you all the degrees he or she has on their wall, what they studied in medical school or the latest medical research they published but they will…

Within a given recruitment marketing strategy, you will be crafting and sharing a number of recruitment messages and content that aim to provide value to your overall recruiting performance.  From your job ads, to your Career Site landing pages to your email campaigns, your organization will be interacting with candidates consistently through the messages you produce from a recruiting perspective.

And while job ads are the most talked about form of messaging that people talk…

Your recruiting content and messaging can have a tremendous impact on how many candidates as well as what type of candidates are applying to your company.  It’s important to track and understand what types of content are working in promoting the right behavior and which messaging is falling flat.

When you look at all the content you create in your recruitment marketing strategy it exists in a…

During the apply process, the dynamic of control in the hiring process takes a dramatic shift from employers to candidates.  Candidates are the ones that control whether they move on at each step of the apply process from viewing a job to ultimately becoming an applicant.

How successful you are at fostering a good candidate experience can have a significant impact on the…

The candidate experience encompasses every interaction with a candidate from first contact to ultimately hire (check out my latest post on this topic).  From your employment messaging to your apply process to how you handle candidate feedback in the interview process, all these areas affect how a candidate views and engages with your company.

While every aspect of the…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about lessons from Jay-Z, employment branding, recruiting collaboration, job advertisements and sharing Facebook passwords.

Here are the articles our that interested us this week (in no particular order),…

Candidate Experience is becoming a major focus for recruiting organizations.  They are overhauling their career sites and launching new customer service and employer branding campaigns designed to improve every candidate’s experience.  To measure if these initiatives are working many are turning to their website data, recruitment metrics and candidate surveys to determine what’s working…

Recruiters and Sourcers:

Do your potential candidates reply to your introductory messages? I’d like to share our experience on what works and what doesn’t.

• It seems to us that email as a way to initially reach “passive candidates” is quickly dying, if not dead already. In rare cases – and only when when it’s personalized – do we get replies.
• The phone works, of…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. This week we’ll be talking about things Sourcers should be thankful for, better job ads, building communities, degrees of separation and hiring through social media.

Here are the articles our that interested us this week (in no particular…

There’s no secret that candidates are dropping off of the apply process today.  Depending on your recruiting organization you are in the dark about these candidates or you have the proper recruiting metrics to understand how many are actually dropping off the process.  No matter which one there’s one thing you know: candidates are dropping off at some point during the apply…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. This week we’ll be talking about Macho Man Randy Savage, how to get a job through engagement, new listening movement, writing great copy and college football uniforms.

Here are the articles our that interested us this week (in no particular…

Every time you open a new job position and start a job distribution campaign, you have a great opportunity to learn what works and what doesn't in terms of your recruitment messaging.  But that insight only comes if you have the right recruitment metrics capabilities in place in order to record and analyze your messaging.

Once you have your metrics in place, the key…

Stories make the world go round.  It’s stories that bring us back to your favorite TV show, stories that make you buy a product and ultimately stories that make a candidate want to work for a company.  The key with stories is making sure to craft and lead with your best ones (preferably as early as possible in your recruiting process.)

That is not to say you can’t have multiple stories that provide value to your recruiting organization.  It’s just that you need to prioritize…

Within every recruiting process you have specific moments in your recruiting process where candidates fall off.  They may fall off for a variety of reasons: they may be unqualified for the position, be uninterested in the position, the apply process could be too long or broken, they may drop off to return later and a number of other reasons.

It’s important for recruiting organizations to track and identify at what stage in the recruitment process these candidates are dropping…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week we’ll be talking about what job seekers want, pulling teeth with change, Google & employer branding, how to position your employer brand and making your employer brand about actions.

Here are the articles our that interested us this week (in no particular order), enjoy!:

 …

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week we’ll be talking about hiring overqualified employees, charlie sheen’s HR disaster, Twitter as a business tool, how to write a great job requisition, questions to ask before accepting a job offer and a decrease in unemployment claims for February.

Here are the articles our that interested us…

So you’ve already set up your job distribution strategy and sending your job ads to the recruiting channels (job boards, social networks, email) that work the best for you according to the recruitment metrics you collect.  You’re doing everything right except you are still not getting the number of qualified candidates that you want out of your recruiting strategy.

What are you doing wrong?

Well, one of the first things you may want to check out is your view…

I think that we can all agree that the deepest motivation of a job seeker is to just get a job with a salary that comes with it.  But I think that we’d be amiss if we didn’t take a deeper look into the other motivations that job seekers have when choosing (because the best candidates choose) a position.

Most importantly, to be effective in bringing in the right top talent, you need to know what your target candidates motivations are for choosing an company to work for.  To do…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week we’ll be talking about the value of words in recruiting, why ROI stinks to measure social recruiting, insights on recruitment for 2011, recruiting continuing beyond hiring and some Twitter basics.

Here are the articles our that interested us this week (in no particular order), enjoy!:…