With just less than 2 weeks until this year’s HR Technology Conference, one of the sessions that I’m most looking forward to is The 2nd Annual Candidate Experience Awards.  This session should provide some great insights on what some of the more forward thinking companies are doing with their recruiting processes to foster a better candidate experience (it should have a…

If you haven’t heard, the big news this morning is that Indeed was acquired by Japanese internet firm Recruit.  This news is important as Indeed is one of the most popular job destinations used by recruiting organizations today and any time there is a change with a job destination you count on to find qualified hires you should always take note.

As you can see in the press release, Indeed…

As this season's X-Factor gets underway, another reality singing competition strives to find the next big act that has "it" - that je ne sais quois, the elusive x-factor.

As Simon and Britney judge the latest crop of wannabes, recruiters evaluate candidates and audition talent…

In today’s hyper connected world, it’s incredibly interesting how an unknown quantity can become an internet sensation in a short amount of time.  Just ask Korean rapper PSY.

Although he has been relatively successful artist in Korea for the last 11 years, you would be hard-pressed to find someone in the US that knew his name.  But now with his music video and song “Gangnam Style” (you probably want headphones if…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about media strategies, social recruiting, RPO’s, trends affecting HR and Career Site SEO.

In case you missed it hear…

Recently, I had the distinct pleasure to listen to three of our clients speak about their recruitment strategies at the Taleo World SIG this past week.  What really hit me is that each organization had their own unique story to tell about their recruitment marketing strategy.  One spoke about their need to innovate despite internal restrictive compliance and regulations.  Another spoke about their focus on…

How?  By applying mobile optimisation to your email campaigns

Any business that needs to attract active or passive candidate talent to jobs or talent pools has or will at some time run a range of targeted email marketing campaigns.  These targets may be from your own talent…

Yesterday, SmashFly CEO Mike Hennessy and VP of Sales & Customer Success Mary Grace Hennessy were featured guests on the DriveThruHR Internet Radio Show hosted by William Tincup and Bryan Wempen (you can listen to the recording here.)  On the show, they spoke about current trends in recruitment marketing and sourcing and William…

If you do not know this already, then let me remind you and if you do know, I hope you are actually doing something about it!  Correctly promoting job advertising content via your career site and other online channels represents your best opportunity of attracting accurately matched, active…

Do you really need to worry about mobile search?

Over the last five years people using search to find stuff on their mobile device has gown five times its size and this year if we look at Mobile Search spending "Mobile search spend in the U.S. increased 333% in the second quarter of 2012…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about social recruiting metrics, beginning your social recruiting journey, some cool LinkedIn features, careers page fails and Career Site Optimization.

Here are the articles that interested us this week (in…

First ask yourself the question; do I really need irresistible content on my career site pages and for my online marketing?

• You do if you want Google and its peers to value the content and give it authority when rating your page in search results
• You do if you want to engage…

When we talk about building a Talent Network, we speak a lot about providing a number of options and ways for candidates to opt-in to this network, whether that’s in job distribution campaigns, on the Career Site or a number of different locations.  But the second half of that equation and just as important is your recruiters / sourcers proactively sourcing candidates into your…

So why are so many career site owners still not maximising on this opportunity?

A respected peer technology company and one of the US's top online recruitment marketing solution providers, Jobs2Web, have recently published some very interesting data regarding their client base. This data relates to the success ratios of the various sourcing channels their clients use to direct hire in to the company.

From the analysis of their clients, recruiters needed to…

Let's assume you have spent your money wisely and purchased a content management platform (like ours - sorry it needed to be said) that is technically compatible with the needs of Google and its peers in terms of page indexing.  Then the next thing you must get right is the linguistics you add to the site, that matches the linguistic styles of your ideal visitors.  You will have determined who these…

The last few weeks have seen me smack dab in the middle of the wedding circuit.  I’m getting to that age where a number of friends and family members are starting to get engaged and married and there is no busier time than the last summer months (July & August).

It’s in these months that the churches and reception venues get most of their business and the ones that are the most hotly contested with all the couples vying for the best venues and deals.  Couples that really…

For nearly every recruiting organization, the corporate Career Siteis their recruiting hub.  It’s the one place that all the online recruitment activities point back to and where candidates ultimately end up when they are looking for and applying for employment opportunities.

Done are the days where the Career Site is just a static repository of your jobs.  Just…

The Face of Recruiting Today

We found that contract and temporary staffing are hot in 2012 (temp staffing has doubled from 2009 to…

While the quick answer to this question probably is a “better job” (or just a job in general), what I’m really going for here is figuring out what really drives your candidate to want a position.  Sure this can be a high salary but there is also a whole other list of factors that can ultimately affect a candidate’s decision to apply from benefits to work/life balance.

While some of these factors will be consistent across disciplines, this hierarchy of wants will most likely change…

Within a given recruitment marketing strategy, you will be crafting and sharing a number of recruitment messages and content that aim to provide value to your overall recruiting performance.  From your job ads, to your Career Site landing pages to your email campaigns, your organization will be interacting with candidates consistently through the messages you produce from a recruiting perspective.

And while job ads are the most talked about form of messaging that people talk…