Recently, I had the distinct pleasure to listen to three of our clients speak about their recruitment strategies at the Taleo World SIG this past week. What really hit me is that each organization had their own unique story to tell about their recruitment marketing strategy. One spoke about their need to innovate despite internal restrictive compliance and regulations. Another spoke about their focus on…Continue
Added by Chris Brablc on September 13, 2012 at 1:16pm — No Comments
How? By applying mobile optimisation to your email campaigns
Any business that needs to attract active or passive candidate talent to jobs or talent pools has or will at some time run a range of targeted email marketing campaigns. These targets may be from your own talent…Continue
Yesterday, SmashFly CEO Mike Hennessy and VP of Sales & Customer Success Mary Grace Hennessy were featured guests on the DriveThruHR Internet Radio Show hosted by William Tincup and Bryan Wempen (you can listen to the recording here.) On the show, they spoke about current trends in recruitment marketing and sourcing and William…Continue
Added by Chris Brablc on September 11, 2012 at 2:29pm — No Comments
If you do not know this already, then let me remind you and if you do know, I hope you are actually doing something about it! Correctly promoting job advertising content via your career site and other online channels represents your best opportunity of attracting accurately matched, active…Continue
Do you really need to worry about mobile search?
Over the last five years people using search to find stuff on their mobile device has gown five times its size and this year if we look at Mobile Search spending "Mobile search spend in the U.S. increased 333% in the second quarter of 2012…Continue
Added by Martin Shaw on September 5, 2012 at 6:03am — No Comments
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about social recruiting metrics, beginning your social recruiting journey, some cool LinkedIn features, careers page fails and Career Site Optimization.
Here are the articles that interested us this week (in…Continue
Added by Chris Brablc on August 31, 2012 at 12:57pm — No Comments
Added by Martin Shaw on August 31, 2012 at 12:02pm — No Comments
When we talk about building a Talent Network, we speak a lot about providing a number of options and ways for candidates to opt-in to this network, whether that’s in job distribution campaigns, on the Career Site or a number of different locations. But the second half of that equation and just as important is your recruiters / sourcers proactively sourcing candidates into your…Continue
Added by Chris Brablc on August 30, 2012 at 2:56pm — No Comments
So why are so many career site owners still not maximising on this opportunity?
A respected peer technology company and one of the US's top online recruitment marketing solution providers, Jobs2Web, have recently published some very interesting data regarding their client base. This data relates to the success ratios of the various sourcing channels their clients use to direct hire in to the company.
From the analysis of their clients, recruiters needed to…Continue
Added by Martin Shaw on August 30, 2012 at 2:16pm — No Comments
Let's assume you have spent your money wisely and purchased a content management platform (like ours - sorry it needed to be said) that is technically compatible with the needs of Google and its peers in terms of page indexing. Then the next thing you must get right is the linguistics you add to the site, that matches the linguistic styles of your ideal visitors. You will have determined who these…Continue
Added by Martin Shaw on August 29, 2012 at 1:30pm — No Comments
The last few weeks have seen me smack dab in the middle of the wedding circuit. I’m getting to that age where a number of friends and family members are starting to get engaged and married and there is no busier time than the last summer months (July & August).
It’s in these months that the churches and reception venues get most of their business and the ones that are the most hotly contested with all the couples vying for the best venues and deals. Couples that really…Continue
Added by Chris Brablc on August 28, 2012 at 11:54am — No Comments
For nearly every recruiting organization, the corporate Career Siteis their recruiting hub. It’s the one place that all the online recruitment activities point back to and where candidates ultimately end up when they are looking for and applying for employment opportunities.
Done are the days where the Career Site is just a static repository of your jobs. Just…Continue
Added by Chris Brablc on August 23, 2012 at 1:45pm — No Comments
The Face of Recruiting Today
We found that contract and temporary staffing are hot in 2012 (temp staffing has doubled from 2009 to…
Added by Jessica Lunk on August 23, 2012 at 12:51pm — No Comments
While the quick answer to this question probably is a “better job” (or just a job in general), what I’m really going for here is figuring out what really drives your candidate to want a position. Sure this can be a high salary but there is also a whole other list of factors that can ultimately affect a candidate’s decision to apply from benefits to work/life balance.
While some of these factors will be consistent across disciplines, this hierarchy of wants will most likely change…Continue
Added by Chris Brablc on August 21, 2012 at 11:22am — No Comments
Within a given recruitment marketing strategy, you will be crafting and sharing a number of recruitment messages and content that aim to provide value to your overall recruiting performance. From your job ads, to your Career Site landing pages to your email campaigns, your organization will be interacting with candidates consistently through the messages you produce from a recruiting perspective.
And while job ads are the most talked about form of messaging that people talk…Continue
Added by Chris Brablc on August 14, 2012 at 1:01pm — No Comments
This post was inspired by Keith McIllvaine’s blog post Recruiting on the Move.
With the number of smartphone owners rising by the year (by all accounts), it’s not hard to predict that mobile applications are the way that most people will interact with the web. …Continue
Added by Chris Brablc on August 7, 2012 at 2:48pm — No Comments
If you haven’t learned by now, I’m kind of a sports geek. Not only do I geek out for the NBA Draft but I also find the Major League Baseball trade deadline to be incredibly interesting.
It’s at this point in the MLB season that can make or break a team’s playoff chances. General Managers are currently deciding where their team stands in the playoff race and if they…Continue
Added by Chris Brablc on July 31, 2012 at 11:10am — No Comments
I am a big fan of METRICS. Year after year, they are the best way to gauge your performance & effort, and the ROI accompanying your output. Some recruiters drill down to "dollars per dial" (CASH-IN / CALLS) to measure how they are doing compared to years past.
That being said, the recruitment industry provides all of us with a tremendous…
Added by Todd Wilson on July 24, 2012 at 1:00pm — No Comments
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about the 80/20 rule, Yahoo’s new CEO, contextual mobile phones and employer branding.
Here are the articles our that interested us this week (in no particular order), enjoy!:
Added by Chris Brablc on July 20, 2012 at 2:07pm — No Comments