When we talk about building a Talent Network, we speak a lot about providing a number of options and ways for candidates to opt-in to this network, whether that’s in job distribution campaigns, on the Career Site or a number of different locations. But the second half of that equation and just as important is your recruiters / sourcers proactively sourcing candidates into your…Continue
Added by Chris Brablc on August 30, 2012 at 2:56pm — No Comments
So why are so many career site owners still not maximising on this opportunity?
A respected peer technology company and one of the US's top online recruitment marketing solution providers, Jobs2Web, have recently published some very interesting data regarding their client base. This data relates to the success ratios of the various sourcing channels their clients use to direct hire in to the company.
From the analysis of their clients, recruiters needed to…Continue
Added by Martin Shaw on August 30, 2012 at 2:16pm — No Comments
Let's assume you have spent your money wisely and purchased a content management platform (like ours - sorry it needed to be said) that is technically compatible with the needs of Google and its peers in terms of page indexing. Then the next thing you must get right is the linguistics you add to the site, that matches the linguistic styles of your ideal visitors. You will have determined who these…Continue
Added by Martin Shaw on August 29, 2012 at 1:30pm — No Comments
The last few weeks have seen me smack dab in the middle of the wedding circuit. I’m getting to that age where a number of friends and family members are starting to get engaged and married and there is no busier time than the last summer months (July & August).
It’s in these months that the churches and reception venues get most of their business and the ones that are the most hotly contested with all the couples vying for the best venues and deals. Couples that really…Continue
Added by Chris Brablc on August 28, 2012 at 11:54am — No Comments
For nearly every recruiting organization, the corporate Career Siteis their recruiting hub. It’s the one place that all the online recruitment activities point back to and where candidates ultimately end up when they are looking for and applying for employment opportunities.
Done are the days where the Career Site is just a static repository of your jobs. Just…Continue
Added by Chris Brablc on August 23, 2012 at 1:45pm — No Comments
The Face of Recruiting Today
We found that contract and temporary staffing are hot in 2012 (temp staffing has doubled from 2009 to…
Added by Jessica Lunk on August 23, 2012 at 12:51pm — No Comments
While the quick answer to this question probably is a “better job” (or just a job in general), what I’m really going for here is figuring out what really drives your candidate to want a position. Sure this can be a high salary but there is also a whole other list of factors that can ultimately affect a candidate’s decision to apply from benefits to work/life balance.
While some of these factors will be consistent across disciplines, this hierarchy of wants will most likely change…Continue
Added by Chris Brablc on August 21, 2012 at 11:22am — No Comments
Within a given recruitment marketing strategy, you will be crafting and sharing a number of recruitment messages and content that aim to provide value to your overall recruiting performance. From your job ads, to your Career Site landing pages to your email campaigns, your organization will be interacting with candidates consistently through the messages you produce from a recruiting perspective.
And while job ads are the most talked about form of messaging that people talk…Continue
Added by Chris Brablc on August 14, 2012 at 1:01pm — No Comments
This post was inspired by Keith McIllvaine’s blog post Recruiting on the Move.
With the number of smartphone owners rising by the year (by all accounts), it’s not hard to predict that mobile applications are the way that most people will interact with the web. …Continue
Added by Chris Brablc on August 7, 2012 at 2:48pm — No Comments
If you haven’t learned by now, I’m kind of a sports geek. Not only do I geek out for the NBA Draft but I also find the Major League Baseball trade deadline to be incredibly interesting.
It’s at this point in the MLB season that can make or break a team’s playoff chances. General Managers are currently deciding where their team stands in the playoff race and if they…Continue
Added by Chris Brablc on July 31, 2012 at 11:10am — No Comments
I am a big fan of METRICS. Year after year, they are the best way to gauge your performance & effort, and the ROI accompanying your output. Some recruiters drill down to "dollars per dial" (CASH-IN / CALLS) to measure how they are doing compared to years past.
That being said, the recruitment industry provides all of us with a tremendous…
Added by Todd Wilson on July 24, 2012 at 1:00pm — No Comments
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about the 80/20 rule, Yahoo’s new CEO, contextual mobile phones and employer branding.
Here are the articles our that interested us this week (in no particular order), enjoy!:
Added by Chris Brablc on July 20, 2012 at 2:07pm — No Comments
Yesterday, for a presentation I was giving on HR.com on the Candidate Experience, I received a really interesting question from a attendee on Source of Influence:
How many touch-points do you need typically for a candidate to apply?
First, it’s a great question. I’ll be the first to admit, I don’t have enough data to give a definitive answer today but we are striving to understand this…Continue
Here’s a scenario that happens way too often. A company buys a brand-new shiny piece of software that they are really excited about all the functionality and think will have a great impact on their organization. They implement it with their providers help and then a few months later it’s sitting their available but most of the product goes unused.
Does this sound familiar? No matter if you are large or small this has probably happened at a company you’ve worked for and may be…Continue
Added by Chris Brablc on July 12, 2012 at 10:46am — No Comments
The evolution of the Career Site has occurred rapidly over the last decade. Career Sites are no longer (or should no longer) be static job pages linked together by a single homepage but really act as your recruiting hub for engaging and interfacing with candidates about your company and employment opportunities.
Candidates no longer just want a job search for open positions (although that’s a necessity) but they want to learn about your company and culture so they can make an…Continue
Added by Chris Brablc on July 10, 2012 at 9:42am — No Comments
Every year one of my favorite sports days of the year is the NBA Draft mostly because I like to think like I’m a GM (usually of the Celtics). I’ve seen the players play in college, read the scouting reports, listen to the trade rumors and know enough to make it a fun exercise in critical thinking. And while the NBA Draft is it’s own unique event, it is not all that much different from what recruitment…Continue
Added by Chris Brablc on June 28, 2012 at 9:44am — No Comments
Most recruiting organizations are measuring huge amounts of data in their recruitment marketing process. From recruitment funnel metrics to Career Site traffic to SEO keywords to source of hire metrics, these organizations have a wealth of data to analyze in order to help them make better recruiting decisions.
To be successful, it’s not just important to make sure you…Continue
Added by Chris Brablc on June 26, 2012 at 2:30pm — No Comments
Corporate recruiters are posed this question every day. However, in today's recruiting environment the answer is becoming more and more complex. Not only are recruiters being continuously bombarded with new positions that need to be filled quickly with top quality talent but they are presented with a slew of options to use in order to recruit and source this talent that makes it even more confusing. (Not to mention trying to track all these sources with…Continue
Added by Chris Brablc on June 21, 2012 at 2:13pm — No Comments
Yesterday as I was reading Glen Cathey’s post “What’s Wrong with Job Boards?“. In the post, he talks about job boards and how they can still be effective despite what you might hear about their impending demise. I encourage you to give it a read.
However, what intrigued me about the post is the Source of Hire Snobbery section. What Glen says is true, just because a candidate…Continue