All Blog Posts Tagged 'metrics' (207)

Your Job Advert - How to Maximise Online Visibility and Conversion Excellence

If you do not know this already, then let me remind you and if you do know, I hope you are actually doing something about it!  Correctly promoting job advertising content via your career site and other online channels represents your best opportunity of attracting accurately matched, active…


Added by Martin Shaw on September 10, 2012 at 9:00am — 2 Comments

Mobile Recruitment SEO - a quick start guide

Do you really need to worry about mobile search?

Over the last five years people using search to find stuff on their mobile device has gown five times its size and this year if we look at Mobile Search spending "Mobile search spend in the U.S. increased 333% in the second quarter of 2012…


Added by Martin Shaw on September 5, 2012 at 6:03am — No Comments

5 Best Recruitment Marketing Articles of the Week 8.25.12 to 8.31.12

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about social recruiting metrics, beginning your social recruiting journey, some cool LinkedIn features, careers page fails and Career Site Optimization.


Here are the articles that interested us this week (in…


Added by Chris Brablc on August 31, 2012 at 12:57pm — No Comments

Your Career Site visitors need engaging content - Do you know how to make it overwhelming?

First ask yourself the question; do I really need irresistible content on my career site pages and for my online marketing?

  • You do if you want Google and its peers to value the content and give it authority when rating your page in search results
  • You do if you want to engage…

Added by Martin Shaw on August 31, 2012 at 12:02pm — No Comments

3 Places to start when sourcing candidates

When we talk about building a Talent Network, we speak a lot about providing a number of options and ways for candidates to opt-in to this network, whether that’s in job distribution campaigns, on the Career Site or a number of different locations.  But the second half of that equation and just as important is your recruiters / sourcers proactively sourcing candidates into your…


Added by Chris Brablc on August 30, 2012 at 2:56pm — No Comments

The Best Applications come from Career Sites- its official

So why are so many career site owners still not maximising on this opportunity?

A respected peer technology company and one of the US's top online recruitment marketing solution providers, Jobs2Web, have recently published some very interesting data regarding their client base. This data relates to the success ratios of the various sourcing channels their clients use to direct hire in to the company.

From the analysis of their clients, recruiters needed to…


Added by Martin Shaw on August 30, 2012 at 2:16pm — No Comments

How do I ensure my Career Site is seen by the best possible (ideal) candidates? - Keyword Strategy, that's how

Let's assume you have spent your money wisely and purchased a content management platform (like ours - sorry it needed to be said) that is technically compatible with the needs of Google and its peers in terms of page indexing.  Then the next thing you must get right is the linguistics you add to the site, that matches the linguistic styles of your ideal visitors.  You will have determined who these…


Added by Martin Shaw on August 29, 2012 at 1:30pm — No Comments

When is your Wedding Season?

The last few weeks have seen me smack dab in the middle of the wedding circuit.  I’m getting to that age where a number of friends and family members are starting to get engaged and married and there is no busier time than the last summer months (July & August).


It’s in these months that the churches and reception venues get most of their business and the ones that are the most hotly contested with all the couples vying for the best venues and deals.  Couples that really…


Added by Chris Brablc on August 28, 2012 at 11:54am — No Comments

What functions should your Career Site serve?

For nearly every recruiting organization, the corporate Career Siteis their recruiting hub.  It’s the one place that all the online recruitment activities point back to and where candidates ultimately end up when they are looking for and applying for employment opportunities.


Done are the days where the Career Site is just a static repository of your jobs.  Just…


Added by Chris Brablc on August 23, 2012 at 1:45pm — No Comments

2012 Recruiting Benchmarks Report

The results are in! Sendouts surveyed nearly 400 third party recruiting and staffing professionals to set recruiting metric benchmarks for 2012. You can grab the results in our 2012 Recruiting Benchmarks Report.

The Face of Recruiting Today

We found that contract and temporary staffing are hot in 2012 (temp staffing has doubled from 2009 to…


Added by Jessica Lunk on August 23, 2012 at 12:51pm — No Comments

What does your desired candidate really want?

While the quick answer to this question probably is a “better job” (or just a job in general), what I’m really going for here is figuring out what really drives your candidate to want a position.  Sure this can be a high salary but there is also a whole other list of factors that can ultimately affect a candidate’s decision to apply from benefits to work/life balance.

While some of these factors will be consistent across disciplines, this hierarchy of wants will most likely change…


Added by Chris Brablc on August 21, 2012 at 11:22am — No Comments

What are the goals for your recruitment messaging?

Within a given recruitment marketing strategy, you will be crafting and sharing a number of recruitment messages and content that aim to provide value to your overall recruiting performance.  From your job ads, to your Career Site landing pages to your email campaigns, your organization will be interacting with candidates consistently through the messages you produce from a recruiting perspective.


And while job ads are the most talked about form of messaging that people talk…


Added by Chris Brablc on August 14, 2012 at 1:01pm — No Comments

Mobile Recruiting: App or Mobile enabled Career Site?

This post was inspired by Keith McIllvaine’s blog post Recruiting on the Move.


With the number of smartphone owners rising by the year (by all accounts), it’s not hard to predict that mobile applications are the way that most people will interact with the web. …


Added by Chris Brablc on August 7, 2012 at 2:48pm — No Comments

3 Recruiting Lessons that we can learn from the MLB Trade Deadline

If you haven’t learned by now, I’m kind of a sports geek.  Not only do I geek out for the NBA Draft but I also find the Major League Baseball trade deadline to be incredibly interesting.


It’s at this point in the MLB season that can make or break a team’s playoff chances.  General Managers are currently deciding where their team stands in the playoff race and if they…


Added by Chris Brablc on July 31, 2012 at 11:10am — No Comments

It only takes one

While I talked to about…


Added by Chris Brablc on July 26, 2012 at 3:34pm — No Comments

Recruiting Vegas-Style: Metrics, Opportunities, and Determination

I am a big fan of METRICS. Year after year, they are the best way to gauge your performance & effort, and the ROI accompanying your output. Some recruiters drill down to "dollars per dial" (CASH-IN / CALLS) to measure how they are doing compared to years past.

That being said, the recruitment industry provides all of us with a tremendous…


Added by Todd Wilson on July 24, 2012 at 1:00pm — No Comments

5 Best Recruitment Marketing Articles of the Week 7.14.12 to 7.20.12

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about the 80/20 rule, Yahoo’s new CEO, contextual mobile phones and employer branding.


Here are the articles our that interested us this week (in no particular order), enjoy!:



Added by Chris Brablc on July 20, 2012 at 2:07pm — No Comments

How many touchpoints do you need before a candidate applies?

Yesterday, for a presentation I was giving on on the Candidate Experience, I received a really interesting question from a attendee on Source of Influence:


How many touch-points do you need typically for a candidate to apply?

First, it’s a great question.  I’ll be the first to admit, I don’t have enough data to give a definitive answer today but we are striving to understand this…


Added by Chris Brablc on July 17, 2012 at 2:00pm — 3 Comments

How to get the most out of your recruitment technology

Here’s a scenario that happens way too often.  A company buys a brand-new shiny piece of software that they are really excited about all the functionality and think will have a great impact on their organization.  They implement it with their providers help and then a few months later it’s sitting their available but most of the product goes unused.

Does this sound familiar?  No matter if you are large or small this has probably happened at a company you’ve worked for and may be…


Added by Chris Brablc on July 12, 2012 at 10:46am — No Comments

The Future of Corporate Career Sites

The evolution of the Career Site has occurred rapidly over the last decade.  Career Sites are no longer (or should no longer) be static job pages linked together by a single homepage but really act as your recruiting hub for engaging and interfacing with candidates about your company and employment opportunities.

Candidates no longer just want a job search for open positions (although that’s a necessity) but they want to learn about your company and culture so they can make an…


Added by Chris Brablc on July 10, 2012 at 9:42am — No Comments

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