I read recently that Google released a new version of its search app for iPhone and iPad this week. (Yawn.) I scanned the article and read that part of the update included a "siri-killer." (Really?) I downloaded the update and experimented and I must say, LOVE it! (big…

Thoughts from the road…

There are a lot of people talking about the best way to pump on their employment brand these days as they prepare for the recovery, which either has started, is getting ready to start or is still a couple of years away depending on your point of view…

Here’s the deal about your employment brand – you can’t make it up and make it what you want it to be. Like your culture, it already exists. Can you move it over time? Sure, with some hard work. But back to…

A few months back we published the Corporate Mobile Readiness Report, an assessment of the Fortune 500′s presence on the mobile web. We evaluated the companies on six criteria ranging from native apps, to mobile optimization of the corporate site, the career site, as well as the continuity between them.  It was not surprising to find out that most companies are not ready.  Less than 30% have mobile corporate websites, and only 13% have a…

It isn’t every day that a vendor in HR is called “an emerging force to be reckoned with” by a top market analyst. But that’s exactly what happened when Workday, a maker of web-based HR software, raised $637 million in its initial public offering last Friday.

Workday soared on its open in early trading Friday morning, opening at $48.05 per share. The company is now is valued at almost $4 billion, 39 times its revenue over the past 12 months. The…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about mobile recruiting, marketecture, employer branding, recent job board news and the history of social media.

And if you haven’t seen it, we were honored to be named on of George Larocque’s #HRWins HR…

Memory Triggered:  When a credible candidate has worked in an absolute hell-hole where no one likes them, their organization or what they represent, guess what?  They’re probably going to kick #$$ in your company, because your piddly little troubles and drama actually look appealing to them.   They’re battle tested. They’ve been in the depths of hell, and your company’s not hell – it’s just El Paso in the summer.

Background: I used to be a Regional VP…

Over the last six months as I have fully immersed myself into the world of mobile recruiting one of the first things I learned about was the difference between an mSite and a native app. I have found that there is a lot of confusion out there on this subject as well as some strong opinions, so I thought it would be worthy of a discussion.

First the definitions:

mSite – Also known as a mobile web app, or mobile optimized web site. It is essentially a web site…

Last month, I was fortunate enough to be the emcee at the mRecruitingCamp 2012. If you were not there, watch the video to see what you missed. Kudos to Michael Marlatt for producing such an awesome event!

How?  By applying mobile optimisation to your email campaigns

Any business that needs to attract active or passive candidate talent to jobs or talent pools has or will at some time run a range of targeted email marketing campaigns.  These targets may be from your own talent…

If you do not know this already, then let me remind you and if you do know, I hope you are actually doing something about it!  Correctly promoting job advertising content via your career site and other online channels represents your best opportunity of attracting accurately matched, active…

Do you really need to worry about mobile search?

Over the last five years people using search to find stuff on their mobile device has gown five times its size and this year if we look at Mobile Search spending "Mobile search spend in the U.S. increased 333% in the second quarter of 2012…

First ask yourself the question; do I really need irresistible content on my career site pages and for my online marketing?

• You do if you want Google and its peers to value the content and give it authority when rating your page in search results
• You do if you want to engage…

So why are so many career site owners still not maximising on this opportunity?

A respected peer technology company and one of the US's top online recruitment marketing solution providers, Jobs2Web, have recently published some very interesting data regarding their client base. This data relates to the success ratios of the various sourcing channels their clients use to direct hire in to the company.

From the analysis of their clients, recruiters needed to…

Let's assume you have spent your money wisely and purchased a content management platform (like ours - sorry it needed to be said) that is technically compatible with the needs of Google and its peers in terms of page indexing.  Then the next thing you must get right is the linguistics you add to the site, that matches the linguistic styles of your ideal visitors.  You will have determined who these…

If people are a company's key to gaining competitive advantage, then this is the area where an employer brand strategy should be looking to generate the most traction.

To place the sole responsibility for your employer brand strategy with one department, be that HR or Marketing makes no sense at all. This is a shared responsibility and so needs a shared involvement. How many CFO's or COO do you know that have involvement in their company's employer brand strategy? Then ask why it is…

Do you really understand how the mobile/social convergence will impact your prospect Candidates?

In the recruiting and HR technology sector over the past few years we have all been hearing the voices get louder and louder about the impact of mobile and tablet device usage is having and will have on how a prospect candidate will experience and use the web in relation to not only their personal consumer and social activities but also their career and job related activities.For me…

The rules haven’t changed, but as we enter the era of mobile communication, it is important to consider email etiquette more than ever. There are several reasons why appropriate email etiquette should be important to you:…

Recently I stumbled across some pretty great 'mobile friendly' job descriptions on ESPN's career site. Check these out. These are the best designed jobs I've ever seen for a mobile device.

1) great logo placement and clicking arrows leads to the full text of the job description.

2) What job seekers want to know...link to a employer branding video and info about what its like to work…