This blog post was inspired by conversations with William Tincup.  Check him out on Twitter at @williamtincup and his internet radio show at DriveThruHR.

Here’s a question: when’s the last time you really sat down with your team and discussed the true value proposition that you provide candidates and how to most effectively message this to candidates.  If…

Mobile is one of the biggest buzzwords in business today.  And organizations are trying to figure out how to leverage mobile not only to improve employees ability to do work better but also to better the overall experience for customers and other stakeholders.  However, when someone says you need to think about Mobile, this can mean a whole host of different things for the organization.  And there are a number of different touch-points where embracing mobile can make a whole lot of sense (or…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about moneyball, big data, candidate sourcing, Avery Bradley and career sites.

Also, here is…

A lot of folks talk about the value of performing Search Engine Optimization on your job postings, but very rarely do we get the chance to see actual statistics regarding the benefits.

In order to get an accurate read on the performance of an SEO project, we first need to gather the current performance data to use as a benchmark for the "Before" statistics. To do this, establish the list of keywords you want to optimize for and run the queries through the Google search engine. You may…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment   marketing, social recruiting and anything else in the recruiting space. In this article,…

As a recent graduate myself, I know that it can be difficult to know what you want to do while you’re still in school. I graduated with a degree in English education, and so I prepared myself to teach high school kids about Shakespeare and wear heels everyday so that everyone knew I wasn’t a student. I just stumbled upon…

I read recently that Google released a new version of its search app for iPhone and iPad this week. (Yawn.) I scanned the article and read that part of the update included a "siri-killer." (Really?) I downloaded the update and experimented and I must say, LOVE it! (big…

With just less than 2 weeks until this year’s HR Technology Conference, one of the sessions that I’m most looking forward to is The 2nd Annual Candidate Experience Awards.  This session should provide some great insights on what some of the more forward thinking companies are doing with their recruiting processes to foster a better candidate experience (it should have a…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about media strategies, social recruiting, RPO’s, trends affecting HR and Career Site SEO.

In case you missed it hear…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about social recruiting metrics, beginning your social recruiting journey, some cool LinkedIn features, careers page fails and Career Site Optimization.

Here are the articles that interested us this week (in…

For nearly every recruiting organization, the corporate Career Siteis their recruiting hub.  It’s the one place that all the online recruitment activities point back to and where candidates ultimately end up when they are looking for and applying for employment opportunities.

Done are the days where the Career Site is just a static repository of your jobs.  Just…

Social Media influencer Jeff Bullas’ recently wrote an article explaining how search engines factor in a user’s Social Media influence when determining page ranking. Jeff Bullas concludes, “... I suspect…

Corporate recruiters are posed this question every day.  However, in today's recruiting environment the answer is becoming more and more complex.  Not only are recruiters being continuously bombarded with new positions that need to be filled quickly with top quality talent but they are presented with a slew of options to use in order to recruit and source this talent that makes it even more confusing.  (Not to mention trying to track all these sources with…

On this blog, we’ve spoken about a good deal about candidate experience and how your can improve the overall experience.  From going over the different stages of the process that affect it to why candidates drop off the apply process, we’ve covered a number of varying topics around the candidate experience.

But I wanted to go back to our posts and create a laundry list of…

It’s hard to argue that the candidate experience is not an important area to focus on in your recruitment marketing strategy.  Common logic would dictate that if you improve your candidate experience that should result in an increase in your apply rates and overall recruiting ROI.  But the real question is how do you measure the impact of candidate experience?

Here is my opinion on what…

Recruiting organizations are faced with more sourcing choices today than ever before.  And they are constantly looking for ways and insight to make sense of them.

It’s no secret that having the right data is extremely important to this process.  If used properly, metrics enable companies to make crucial recruitment campaign decisions that successfully drive sourcing results.

However, it’s not just about capturing the “right” data but just as…

Candidate Experience is becoming a major focus for recruiting organizations.  They are overhauling their career sites and launching new customer service and employer branding campaigns designed to improve every candidate’s experience.  To measure if these initiatives are working many are turning to their website data, recruitment metrics and candidate surveys to determine what’s working…

By Karen Bucks, iCIMS Blogger

I know we are only a month into the year, but I must say there seems to be a common theme: optimization.  Whether it’s improving your career site or reducing your time-to-fill, it is all for the same reason…to optimize your HR…