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Jeff Dickey-Chasins's Blog Posts Tagged 'positioning' (5)

Results are in from the 2012 HR and Recruiting survey

In a recent presentation with Dr. Charles Handler, I discovered that although both he and I focused on the ‘quality of candidates’ – as does anyone involved in recruiting – we weren’t able to find much data on exactly which recruiting techniques delivered the best quality candidates, according to HR and recruiting professionals. As I was preparing the annual Online Recruiting…

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Added by Jeff Dickey-Chasins on April 19, 2012 at 9:20am — No Comments

Features vs. benefits: the never-ending trap that we all fall into

Back in the dark ages, when the Job Board Doctor was first learning the mysteries of sales and marketing, he was told that he should “sell benefits, not features.”

Fast forward, umm…many years. I’m still telling clients (and myself) to focus on the benefits, not the features. You think I would’ve learned by now!

It’s a tough lesson to learn. For one thing, it’s a lot easier to list the new, snazzy, ‘gee whiz’ features that your job board has:…

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Added by Jeff Dickey-Chasins on February 1, 2011 at 9:09am — 1 Comment

The year in job boards: 2010 – what we learned

In 2009, the job board industry (and the rest of the world) was deep in the recession’s trough. It was ugly.



With 2010 essentially in the rear view mirror, I think I can safely say that we’re out of the trough. We’re not at the top. We may not even be that far from the bottom – but a lot of things are looking better



Keep reading:… Continue

Added by Jeff Dickey-Chasins on December 14, 2010 at 9:21am — No Comments

The future of job boards is…

The future is alluring – nothing bad has happened yet, you haven’t made any dumb mistakes yet, and anything could happen. In fact, the future is so much fun to write about that I am going to write about it (with my job board industry goggles on, that is).



So, let us finish the following phrase in as many interesting and contentious ways as we can, shall we?



The future of job boards is…



1.… Continue

Added by Jeff Dickey-Chasins on April 27, 2010 at 9:09am — No Comments

Why job boards need branding

Branding often gets a bad rap – as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth.



Think about it: most of the truly successful job boards out there have built successful brands. Monster. CareerBuilder. Dice. The Ladders. RegionalHelpWanted. Of course, a brand won’t replace solid technology, good marketing, and SEO. But in combination with these, branding will help push your job board… Continue

Added by Jeff Dickey-Chasins on November 3, 2009 at 9:09am — No Comments

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