A lot of folks talk about the value of performing Search Engine Optimization on your job postings, but very rarely do we get the chance to see actual statistics regarding the benefits.

In order to get an accurate read on the performance of an SEO project, we first need to gather the current performance data to use as a benchmark for the "Before" statistics. To do this, establish the list of keywords you want to optimize for and run the queries through the Google search engine. You may…

Everyone puts up job postings. What separates your job posts from the posts of other companies? What are you doing to help your company stand out to job seekers?

Showing your employer brand on your Facebook job…

There was a great piece that just came out by Vivian Giang on a study done using heat mapping about what a recruiter focuses on in the 6 seconds they have your resume in front of them. **Please note, as was pointed out to me by a colleague, this artlicle was produced by the Ladders, they have…

We’ll admit right out of the gate that this is one blog post that directly relates to the type of business we run at ShinyNeedle. In order to write this post we had to mention our website, and we had to discuss challenge based hiring. There are hundreds of job posting websites available today. We just recently posted an article on how to manage the extremely large world of job posting websites. There are some that provide zero value, and some that have a bigger brand and have found ways to…

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” –David Meerman Scott, Best-Selling Author & Speaker

Content is cool. What is even more cool than that, is content that doesn’t seem repetitious or dated. Staying current with trends in both worlds (Social Media and…

An abandoned shopping cart is THE WORST for online retailers.  So close to making a sale, but the customer just didn’t bite.

Maybe the shopper couldn’t find the shipping costs, and decided to skip it. Maybe an item was out of stock when they went to checkout, so they left the site feeling disappointed. Perhaps they had a question, but it was too difficult to contact…

One of the hardest things to deal with when you are evaluating marketing and recruiting channels is working through your perceived value vs. the actual performance that they provide.

You have great relationships with your vendor contacts and they bend over backwards to make you happy until you are satisfied with the value their solution provides.  They say all the right things and prove why their solution will work for your business with plenty of case study…

We talk a lot about top talent – how these workers make up just 20% of the IT talent pool, how they are more productive they are (200% more than average workers) and innovative, and how difficult they can be to find – especially those professionals with high-demand skills.…

Areyou thinking of having your own online job board software? Great! You will find many solutions to this, since there are many websites offering their service to help you build your own one. You can build a web based job site, which can have integrated latest technology to track the applicants.

In the package of the online job board software for your site design, you may get-

1) Some give you five or some offer six home page templates; you have enough option to choose one…

Originally posted on the SmashFly Recruitment Marketing Blog.

To celebrate our…

Originally posted on the SmashFly Recruitment Marketing Blog.

To celebrate our…

Originally posted on the SmashFly Recruitment Marketing Blog.

I’m a huge movie buff and I have to say that I love movies that keep me guessing. Movies with plot twists…

Originally posted on the SmashFly Recruitment Marketing Blog.

One of the first and most important parts of a successful…

If you missed on our 3 part blog series, check them out:

• Part 1: Job Ad Posting Distribution: Rise of Niche Job Boards
• Part 2: Job Ad Posting Distribution: Job Search Engines
• Part…

“Distribution and Posting Services”…