Freelance copywriter Alasdair Murray on how some recruiters could gain a competitive edge over their rivals if only they thought a bit more about the messages they put out into the public domain.
They are there for all to see – the ‘new year, new career’ job ads that get wheeled out at the beginning of each new year. Someone somewhere clearly still thinks it’s original and a bit clever. Trust me, it’s not, nor has it been for many years. In fact, it’s become…Continue
Added by Alasdair Murray on February 9, 2012 at 8:30am — No Comments
Microsoft. Apple. Google. Coca Cola. Virgin. The BBC. What do they have in common? Each of them could advertise on the back of a cigarette packet, put a card in a shop window or float a message in a bottle out to sea and they would still get a good response to their recruitment campaigns. Indeed all of them receive hundreds of unsolicited applications each and every year.
Added by Alasdair Murray on November 23, 2009 at 8:30am — No Comments