Today, reaching people on the web is all about content. Not only does your content need to be well presented but it has to be relevant to the group you are targeting (and you have to show this relevance in a hurry). The biggest benefit of this content generation though is that it’s shifted the focus of how you acquire customers from having to go out and find customers to having customers find you. This is what is called…
This is the face captured by photographer Phil Toldano and explained in the excellent Ted talk (embedded below) by game designer Jane McGonigal. It captures the emotion of gaming. Toldano set up a camera in front of gamers while they were playing. McGonigal in the video alerts us to the subtle nuances in this photo:
the sense of urgency, a little bit of fear, but intense concentration, deep deep…
Here's a new weekly feature we are rolling out on the SmashFly recruitment marketing blog, called the "7 Best Recruitment Marketing Articles of the Week". Here are the top articles we enjoyed from the past week about recruitment marketing on topics such as recruiting, social media and job boards.
So let's get started. Here are the articles that peaked our interest…
Catching up on Twitter yesterday, a tweet by Matt Alder caught my eye. Called 'Resumes are Old School, Use SlideShare & Twitter to Get Hired' Matt was referring to the story of Laura Gainor, PR and Media Strategist at Comet Branding who used Twitter and Slideshare to secure her current role.…Continue
Some recruiters remind me of my house hunting days. I’d go to great effort to describe what I was looking for - the area, the price range, what I definitely wasn’t interested in etc. and lo and behold I would be bombarded for weeks afterwards with details of properties that were too big or too small, in a different location or not in my price range. I often think it must feel a bit like that for…
Today at ERE Expo Geoff Peterson is giving away a workshop on Mobile Recruiting.. And yes that is cool! Mobile hits Recruitment bigtime today.. After the workshop the welcome reception at ERE is being sponsored by Lokloq - Shake your Job so we will be mobile all day long.
The 3 things people carry around, keys, wallet and Mobile.…
We've all worked with tough to please Hiring Managers. They're the ones that can find flaws in any and all candidates you bring to the table. Candidates that are rock-stars in phone-interviews or meeting with a recruiter face-to-face crumble in the presence of these managers.
Analysis of almost 8 million job postings has highlighted the extent of Britain’s recession in 2009, clearly naming the winners and losers of the recruiting industries.
The latest report discusses data on the number of jobs distributed by Adcourier to its (circa) 1,100 job boards during the 2009 calendar year. The report is broken down by sector, providing details on how… Continue
Added by tom on March 16, 2010 at 5:34am —
For reasons best known to themselves, many recruiters bemoan the absence of a decent job description and person spec from a client. I agree it’s frustrating when what you get is a series of seemingly unrelated one liners in terms of a job description and just the basic facts about the skills and experience you need in order to do the role, but, the emphasis should be on you, the recruiter to eke out the information from your client that will sell the job, not…Continue
Blimey, recruitment can be a tough business can't it! The last year or so has been a real challenge and having seen the use of recruitment agencies decline over the last 10 years (proportionately) - despite the overall growth in the market up to 2008 - its been on our minds that their must be a better way.
Given our business model hasn't changed since I popped out of the womb 40+ years ago I'm convinced it is time for change. For sure, continuing to try and compete in our existing… Continue
After reading a few articles on the online branding , social media aspects of recruitment it seems to be candidates with either good marketing skills ( of themselves) or good software / design skills are starting to produce different types of CV's to stand out in the crowd.
For example CV Trumpet have produced CV Kit to enable a more consistent and logical format for applicants with a money back guarantee which is interesting ( see…Continue
Added by tom on March 11, 2010 at 4:54am —
Recently Lokloq Mobile Recruitment Solutions, released the Shake Your Job application in the AppStore the app is supported via the site Shake your Job.com. On shakeyourjob.com jobseekers enhance their mobile resume, what makes them able to apply for all the jobs being shown in the app, as if they react via email.
Shake your Job is a white label application, which means,… Continue
Before I got into recruitment I spent a period of time developing and implementing technology solutions for the recruitment industry. For years ‘the database’ has been a key competitive edge, the USP for many recruitment businesses, especially those that operate in a niche. They guarded it fiercely and bragged about it in equal measure.
As a fledgling blog I am delighted with the amount of interest there has been in what I have been talking about on Recruitmentdad.com. I am also really pleased to see how many people are returning to read each new posting. I trust that all
of you reading it find it both enjoyable and useful! As with any new blog the
build up of traffic can be gradual so I wanted to share with you…
The above video is supreme. It has nothing directly to do with recruitment, but it made me think hard about recruitment, especially what would happen if there was more revolutionary, transformational and original thinking within the recruitment industry. It also follows on from my…
Back in 1999, I was working on the development of a piece of software that allowed the recruiter to reach candidates that were coming together in newsgroups, on-line, to converse about their specialist subjects. It was while delving into this world of on-line groups that I had a light bulb moment - I realised that tapping into these communities, or 'special interest groups' as we referred to them back then, could be the future for creating a more robust and credible recruitment supply…