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Alasdair Murray's Blog Posts Tagged 'recruitment' (27)

There's not a lack of talent, there's a lack of creativity and forethought!

The following is an elongated version of a comment I made recently about an article which posed the question "Does talent grow on trees" and debated whether there is a talent shortage in the current marketplace.

As someone who has worked in recruitment marketing for over 20 years, I would say there has been a definite dumbing down in the messages that some people, recruiters and employers alike, put out there these days under the guise of being a…

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Added by Alasdair Murray on October 26, 2012 at 6:00am — 1 Comment

Ever wondered what the clever phrases in those job ads actually mean?

Conduct an online job search these days and you’re soon confronted with lots of ads, many suggesting, without actually saying it of course, that each day spent working with them will be just like dying and going to heaven, only better. But should they be taken at face value?  Is your workplace heaven? Or is it more like hell, despite what that ever so enticing advertisement that lured you there in the first place suggested? Here I take a lighthearted look at what job ads say and what they…

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Added by Alasdair Murray on April 24, 2012 at 7:00am — No Comments

20 more interview questions and how NOT to answer them

Following the popularity of my original series of 20 interview questions and how not to answer them, I've once again revisited the job interview scenario and present for your delectation a bit of Friday afternoon fun:

Interviewer:  "How do you manage people?'.

Interviewee: "I don't so much manage as tolerate them to be honest" 

Interviewer: "Describe a complex problem you had to deal with"

Interviewee: "Chlamydia wasn't much fun, but…

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Added by Alasdair Murray on April 20, 2012 at 9:00am — 1 Comment

Is it time to banish the clichés and the errors and take a good hard look at the way you communicate?

Freelance copywriter Alasdair Murray on how some recruiters could gain a competitive edge over their rivals if only they thought a bit more about the messages they put out into the public domain.

 

They are there for all to see – the ‘new year, new career’ job ads that get wheeled out at the beginning of each new year. Someone somewhere clearly still thinks it’s original and a bit clever. Trust me, it’s not, nor has it been for many years. In fact, it’s become…

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Added by Alasdair Murray on February 9, 2012 at 8:30am — No Comments

You can reach me by email, you can reach me by website, you can reach me by mobile phone, but....

...for crying out loud make the content you reach me with worth reading!

 

Seriously, the more technology advances and, as a result, the easier it becomes for any old Joe to upload content onto a website, the more creativity seems to be going out of the window, particularly in recruitment.

 

What sparked my latest rant? I read somewhere today that as there are 5 billion mobile phone users in the world it follows that many  more people in the coming months and…

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Added by Alasdair Murray on October 5, 2011 at 9:00am — 8 Comments

Enough of this global talent pool talk already!

Not a single day passes by of late without hearing the dreaded words 'global talent pool', but what does that phrase actually mean in practice, if anything at all?

Consider a typical recruiting scenario. You're looking for a mid-career engineer for a specific location. There is no relocation package on offer so straight away it would be fair to assume that 99 times out of a hundred your likely candidate is going to come from a 30 or 40 mile radius of wherever the business is situated.…

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Added by Alasdair Murray on May 3, 2011 at 11:00am — 13 Comments

What IS a talent community anyway?

I keep hearing so much hot air and bluster from social media 'experts' about how talent communities are the way to go. But what does it all mean?

My understanding is that the idea is that companies try and make their customers, or in this instance, potential candidates, talk to each other. Engage in a cosy little chat within an online community with the notion of sharing information,opinion, ideas etc. But why???

Overshadowed only by marriage and buying a home, an individual's…

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Added by Alasdair Murray on March 1, 2011 at 11:43am — 8 Comments

Social recruiting? It's just a passing fad (unless you're a household name company of course)

Microsoft. Apple. Google. Coca Cola. Virgin. The BBC. What do they have in common? Each of them could advertise on the back of a cigarette packet, put a card in a shop window or float a message in a bottle out to sea and they would still get a good response to their recruitment campaigns. Indeed all of them receive hundreds of unsolicited applications each and every year.

 …

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Added by Alasdair Murray on February 9, 2011 at 9:30am — 95 Comments

Computer says 'no'. Or, why technology is destroying creativity

Browsing Twitter recently I came across a pretty senior level role for a prominent UK organisation. Nothing unusual there. But, upon reading through the job advertisement it soon became apparent that no thought whatsoever had gone into its make-up. Indeed, this job post was over 200 lines long and consisted purely of dull cut and pasted content taken straight from a job description.

 

I decided to ask the advertiser why, as a leading light in their field, they saw fit to post…

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Added by Alasdair Murray on January 17, 2011 at 10:00am — 3 Comments

Good copy, bad copy (or, how the same job can be written in two totally different ways. One alluring, the other bland)

Today I am going to demonstrate two different ways of posting the same job on the web. The first way is the all too common lazy one where a recruiter simply cuts and pastes the job description and top and tails it with a bit about the client and a response mechanism. The other way is the right way, and that is, instead of cut and pasting it, to take the information from the job description and craft it into a bit of copy that not only flows, but reaches out…

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Added by Alasdair Murray on September 19, 2010 at 9:30am — 7 Comments

Do you go into a grocery store to buy a car?

...when you're in a pharmacy, do you have a sudden urge to purchase a shovel? No, of course you don't. But hang on a minute, there's a method to what seem a couple of mad and random questions, and it's this...



Everywhere you look these days there is always someone who is happy to preach about how social recruiting is where it's at. Encourage people to be fans on Facebook they say. Establish an online community for your company where everyone… Continue

Added by Alasdair Murray on September 1, 2010 at 10:00am — 2 Comments

9 simple steps to writing a good recruitment advertisement/job board post

Do you see writing job ad copy as a bit of a chore? Something that you put off until the last possible minute and then hastily throw together with more than a little apprehension or doubt? Use this simple nine step guide and you’ll soon get used to a formulaic running order that will make writing copy that much easier in the future.



1) THE JOB TITLE – Start off by asking yourself is the job title an industry recognised standard or something… Continue

Added by Alasdair Murray on August 12, 2010 at 4:30am — No Comments

The same thing that's dragged job boards down will kill off social recruiting (or why recruiters fail to grasp the concept of advertising)

Honestly, if I had a penny for every time I have read about how the job boards are dying I'd have ooh, let me see now, at least one of the Queen's English pounds sterling. And you know what? they are not dying of old age, they are being poisoned into oblivion by the very people who are meant to make them work - the recruiter.



Yes siree, it doesn't take much figuring out. Social media isn't the holy grail these gurus would have you believe it is. You post the same crap as you've been… Continue

Added by Alasdair Murray on July 20, 2010 at 9:00am — 11 Comments

Someone in the office caught your eye lately? Think twice! (or, how what seems a good idea at the time can turn into a nightmare)

Way back when, my since dear departed brother and I worked together in the classified advertising department of one of the UK’s leading quality newspapers. No big deal – except that we were the only two men in a team of twenty. Were we tempted? Read on.



You would think perhaps that faced with such odds it would be hard to resist or avoid some kind of romantic liaison with one of our female colleagues. Indeed the guys from next door in production used to… Continue

Added by Alasdair Murray on May 26, 2010 at 10:00am — 3 Comments

One hit wonders or career-long money spinners? (Are you a bridge builder or a bridge burner?)

Life has been very hard for many people over the past 18 months, me included. The credit crunch, the recession, call it what you will, has certainly hit home. And, working in a recruitment related role, it’s been all the more apparent that these have indeed been tough times.



One week I would be reasonably busy, the next, hardly, the following, not a bean. One minute an agency would be my biggest client, the next it would suddenly put a freeze on using freelancers and I would get no… Continue

Added by Alasdair Murray on May 18, 2010 at 1:00pm — 3 Comments

The harsh reality of redundancy (but how it can also actually make you a better, stronger person)

I still remember the feeling to this day. The gut wrenching feeling that comes with redundancy is unlike anything I had ever felt before.



It was the winter of 1991. I was doing pretty well at my job. Or so I thought. I was an Account Manager for one of the UK’s leading recruitment marketing agencies and looked after…

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Added by Alasdair Murray on April 27, 2010 at 2:00pm — No Comments

Whilst new technology is great, are we paying the price socially? (or how, once it's gone, you can never get that time back)

There's no getting away from it, every day we're becoming more and more obsessed with technology. Whilst it is great and clearly the way to go for the modern day recruiter on the go, I am starting to think too much of it can, at the relatively harmless end (apart from the risk of an iphone becoming your best friend rather than your dog or partner) zombify people, and, at its worst, put you in danger.



At the harmless end of things, take my… Continue

Added by Alasdair Murray on April 20, 2010 at 4:30am — No Comments

Is SEO simply another Y2K? (Or how Shakespeare would have looked a right idiot if he were around today)

A slightly contentious blog this week, but hey, it's all about opinions. This is mine about SEO....



Hands up who remembers the Y2K ‘problem’, or the Millennium bug, as it was sometimes known? I do, as I had several clients who made a lot of money out of placing contractors into the City to ward off the Y2 evil that was set to haunt companies… Continue

Added by Alasdair Murray on March 26, 2010 at 3:30pm — 5 Comments

The best recruiters take a drill to client meetings (or how cultural 'fit' is important too)

Some recruiters remind me of my house hunting days. I’d go to great effort to describe what I was looking for - the area, the price range, what I definitely wasn’t interested in etc. and lo and behold I would be bombarded for weeks afterwards with details of properties that were too big or too small, in a different location or not in my price range. I often think it must feel a bit like that for…
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Added by Alasdair Murray on March 18, 2010 at 11:00am — 7 Comments

A job description isn't a sales tool and never will be.

For reasons best known to themselves, many recruiters bemoan the absence of a decent job description and person spec from a client. I agree it’s frustrating when what you get is a series of seemingly unrelated one liners in terms of a job description and just the basic facts about the skills and experience you need in order to do the role, but, the emphasis should be on you, the recruiter to eke out the information from your client that will sell the job, not… Continue

Added by Alasdair Murray on March 15, 2010 at 3:00pm — 21 Comments

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