Another week, another ‘job boards are dying’ blog post. If I had a dollar for every post like this, I’d be a (moderately) rich man. Truly.
I try to avoid the ‘job boards are dying’ discussion because (a) it’s a flamer’s game (not unlike arguing with those who disbelieve climate change), and (b) those of us in the biz know it…Continue
Imagine that you’re one of the thousands of job boards that provided Indeed with job postings from its inception. Imagine that in addition to providing those jobs (which turned Indeed into the most visited job site on the web), you also spent money promoting those same jobs – thus providing Indeed with a lucrative source of income. Imagine that, in return, Indeed provided your job board with a stream of inbound referrals (both organic and…Continue
One of the first business lessons I learned many years ago was that it is often better to havemany smaller customers than fewer large ones. At the time, I was learning the ropes from a battle-hardened magazine publisher. He said (in reference to my naive comment that I would rather have Microsoft as an advertiser than a dozen smaller ones), “Where are you when your big customer decides to ‘shift focus’? Your loss will be 100% of income, rather than 15% or 20%. How long does…Continue
In the beginning, there was the job board, and the candidates rejoiced. So many jobs! So many locations! So much easier than paper.
The employers liked it, too.
But after a while, candidates realized that general boards were, well….general. They discovered that many (er, most) jobs were inapplicable to their interests. So they asked the job boards to make things easier. “Help us find just the jobs we want!”
Job board operators responded in a variety of…Continue
Added by Jeff Dickey-Chasins on February 8, 2011 at 10:01am — No Comments
Back in the dark ages, when the Job Board Doctor was first learning the mysteries of sales and marketing, he was told that he should “sell benefits, not features.”
Fast forward, umm…many years. I’m still telling clients (and myself) to focus on the benefits, not the features. You think I would’ve learned by now!
It’s a tough lesson to learn. For one thing, it’s a lot easier to list the new, snazzy, ‘gee whiz’ features that your job board has:…Continue
Added by Jeff Dickey-Chasins on November 17, 2009 at 9:11am — No Comments
Added by Jeff Dickey-Chasins on November 3, 2009 at 9:09am — No Comments
Added by Jeff Dickey-Chasins on September 1, 2009 at 8:48am — No Comments