Courtney Hunt's Blog Posts Tagged 'social media' (39)

Social Media Screening: Guidance for Individuals and Organizations

Social media screening (aka social screening) has become an almost commonplace recruiting and hiring practice. Employers are “googling” job candidates and searching social networking sites as part of their pre-employment background checks, and admissions counselors and coaches are using similar practices to make acceptance decisions about prospective students and…

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Added by Courtney Hunt on September 11, 2014 at 8:00am — No Comments

Managing Comments Online: 10 Recommendations

Even though social media is fully integrated into the global culture and economy, many leaders are still reluctant to put themselves and/or their organizations in a position where they may have to listen to and/or engage with various stakeholders via these public channels. They tend to fear potential reputational harm and/or the stickiness of having to respond to criticism and negative feedback in an…

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Added by Courtney Hunt on August 13, 2014 at 7:30am — 2 Comments

Managing Digital Era Risks: Social Media Policies and More

Managing risks is part of the cost of doing business, and managing them well can be a competitive differentiator, in both the economic marketplace and the war for talent. A relatively small percentage of organizations have addressed Digital Era risks in a meaningful way, however. This post provides an overview intended to help organizational leaders understand some of the challenges and…

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Added by Courtney Hunt on July 23, 2014 at 9:42am — No Comments

7 Reasons To Love – and Embrace – SlideShare

Most people have heard of SlideShare, but they probably don't realize how powerful and diverse the platform is, or the important role it can play in their content marketing and digital engagement efforts. This post offers seven reasons for taking another look and considering an upgrade.

According to…

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Added by Courtney Hunt on July 17, 2014 at 8:00am — 4 Comments

Digital DIY: Penny Wise and Pound Foolish?

For a host of reasons, many organizations have been taking a Digital DIY (Do It Yourself) approach to pursuing technology initiatives, both externally and internally. Though the motivations for these approaches are understandable and seem logical on the surface, more often than not they are suboptimal strategies that aren't in an organization's best interests. A corollary approach,…

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Added by Courtney Hunt on June 4, 2014 at 9:31am — No Comments

Social and Digital Engagement: You Can’t Outsource Leadership

Not content to focus on the benefits that social and digital engagement can bring, some advocates like to issue warnings about the inevitable demise of organizations that don’t jump on the social and digital bandwagons. Succumbing to that pressure, or perhaps feeling compelled by the bandwagon effect itself, leaders have gradually become interested in adding various forms of…

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Added by Courtney Hunt on May 22, 2014 at 8:29am — No Comments

What Factors are Relevant to Becoming a Social Enterprise?

Even though they may have moved past the idea that it’s a passing fad, many leaders are still trying to figure out whether, when and how they should begin to transform their organization into a "social enterprise." Others may feel they have made the proper commitment to start down the path to becoming a social enterprise, but they have been disappointed with their results.…

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Added by Courtney Hunt on May 5, 2014 at 8:00am — No Comments

Social Media Reality Check: Four Mental Shifts Leaders Need to Make

I have previously written about the 5 Main Barriers to Digital Engagement by organizations, their leaders, and other senior professionals. These barriers include lack of knowledge and understanding of…

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Added by Courtney Hunt on April 28, 2014 at 8:00am — No Comments

Social Media in 10 Minutes a Day? 7 Reasons not to be Fooled

Several years ago, when social media was really starting to take off, the idea that an individual or organization could successfully engage in “just minutes a day,” was rampant. Then reality sunk in and people recognized that effective engagement requires time, hard work, and commitment. Finding ways to be more efficient and effective was still a primary…

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Added by Courtney Hunt on April 14, 2014 at 8:00am — 4 Comments

Enhancing Your LinkedIn Profile II: 7 More Tasks and 23+ Tips

Recently I published 7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile, the first in a three-part series that offers a “crawl-walk-run” approach to helping folks upgrade their LinkedIn…

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Added by Courtney Hunt on April 11, 2014 at 6:00am — 2 Comments

7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile

To some people it may seem rather ridiculous to share this kind of guidance in 2014, but judging from the anemic LinkedIn profiles I view on a daily basis, it's clear that it's advice people still need. I know everyone is busy, but if how they represent themselves as professionals is important to them (and it should be), they need to make the time to get this particular…

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Added by Courtney Hunt on April 8, 2014 at 7:30am — 6 Comments

Social Media Ownership: Recommendations for Employers

Many individuals and organizations continue to struggle with the question of social media ownership, which involves the accounts themselves, individual and page profiles, platform content and posting activity. Most of the related laws and regulations were written long before today's social technologies were even created, let alone widespread, and there are few legal and business precedents to refer to.…

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Added by Courtney Hunt on April 3, 2014 at 9:22am — No Comments

Coping with Social Media Realities: Time and Information Management

When thinking about the digital engagement of active social media users, rookies generally alternate between wondering (often enviously or wistfully) “How do they find the time?” and scoffing (often dismissively and disdainfully) “How do they have so much ‘free’ time?” In our overcommitted, busy lives, lack of time is a common lament. Many people are so…

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Added by Courtney Hunt on March 27, 2014 at 9:30am — No Comments

Five Social Media Engagement Principles (or Mantras)

I’ve been giving talks to social media rookies since 2009. The focus of these talks varies depending on the audience, and the details have evolved over time, but there are certain social media engagement principles that I highlight in almost every presentation. These principles are an extension of the ideas I shared in …

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Added by Courtney Hunt on March 25, 2014 at 9:08am — 2 Comments

Social Media Engagement: 7 Rules for Working Smart, not Just Hard

Summary:Written for both individuals and organizations, this post provides high-level guidance for rookies who are just getting started with social media, as well as those who are looking to add more structure, focus and discipline to existing initiatives. Maximizing social media engagement requires setting goals, assessing the operating environment, conducting a…

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Added by Courtney Hunt on February 25, 2014 at 9:00am — 1 Comment

Twitter Misconceptions: 4 Factors Hindering Adoption

Summary: In spite of its ubiquity, Twitter remains misunderstood, especially by digital rookies and reluctant adopters. There are four key Twitter misconceptions that seem to be keeping later adopters in particular from opening an account, exploring the possibilities, and giving Twitter a fair shot to demonstrate its value. These misconceptions stem from emotional…

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Added by Courtney Hunt on February 11, 2014 at 8:00am — 7 Comments

The SAPLING Approach to Leveraging Social Media

Everybody's doing it. Should you?

  • Are you trying to decide whether to create a stronger digital presence?
  • Have you dabbled with social media but aren’t sure what to do next?
  • Have you experimented with different tools and technologies and find you’re…
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Added by Courtney Hunt on February 4, 2014 at 7:00am — 16 Comments

5 Main Barriers to Digital Engagement

Summary: There are five main barriers to digital engagement by organizations, their leaders, and other senior professionals. This post describes those barriers - including lack of knowledge and understanding, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation - as well as the factors that will help break them down. Additional insights…

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Added by Courtney Hunt on January 30, 2014 at 7:00am — No Comments

Twitter Changes in 2014: 5 Strategic Cautions



Summary
: Recent and forthcoming Twitter changes may serve the company's short-term interests, but they may not lay the best foundation for long-term success.

This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty,…

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Added by Courtney Hunt on January 13, 2014 at 7:30am — 6 Comments

Twitter Best Practices: 11+ Tips for Tweeting Well

Twitter best practices guide Summary: Targeted primarily to rookies, this guide offers a set of Twitter best practices that helps people maximize their ability to maintain a strong signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands. More experienced Tweeters – including mavens – may want to consider the advice and reconsider some of their own Twitter habits as well. …

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Added by Courtney Hunt on December 16, 2013 at 7:30am — 2 Comments

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