For individuals and organizations using Pinterest for professional purposes, creating and managing a “pinventory” is a recommended best practice that enables you to reduce unnecessary duplication, improve board focus and content, and better manage new pins going forward. This post provides suggested steps

and related…

I feel as if we've spent the last few years slowly climbing up the first (very large!) incline of the social/digital technology adoption roller coaster. I think we're finally going to hit that first crest sometime in 2013 and things will really start to take off. I. can't. wait!!!

Curious about Twitter, not just as a social media platform but also as a company? Using a sample of recent tweets, this post offers a glimpse into the company’s leadership, its role in society, and how the platform and its features are evolving. Though neither comprehensive nor in-depth, this glimpse provides insights into the complexity of a Digital…

LinkedIn (LI) polls are an undervalued feature of the platform. My latest blog post highlights their power to reach and engage people, as well as some of the benefits they can generate. The heart of the post is a checklist of 21 tips for creating and promoting LI polls, as well as sharing the results. Related LI resources (addressing individual…

If you haven’t considered adding Tumblr to your social media portfolio yet, my latest blog post offers seven reasons why it hits a “sweet spot” for established individual and organizational users, complementing and augmenting engagement on other platforms in unique and effective ways. Additional reasons are welcome.…

The results of a recent LinkedIn (LI) poll (n=482) offer strong evidence of people’s preferences for quality over quantity when it comes to Twitter. For 58% of the respondents, the “sweet spot” is 0-5 tweets a day, and a cumulative 79% said that ten per day should be the max. The quantitative results are enriched by dozens of comments that offer best practice insights via…

I created a LinkedIn poll in connection with our efforts to optimize the Twitter account for the Social Media in Organizations Community (@SMinOrgs). Understanding people's activity tolerance is a critical element of our decision making. I'll also craft and share a blog post that explains how we're currently using the account and asks for specific feedback beyond the poll question. Thanks for your input and for sharing the poll…

Although Twitter continues to grow and mature, many users still engage in some questionable practices when leveraging it. Targeted primarily to Twitter novices, this guide helps people maximize their ability to maintain a high signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands.…

On June 14, 2012 at 1:30 pm ET, I'll be leading a free webcast for HR.Com enttitled Recruiting in the Digital Era: Guidance for HR Professionals, Recruiters, and Hiring Managers.

I just uploaded the presentation deck to SlideShare and thought I'd…

Though the hashtag has been around almost as long as Twitter itself, many people still do not understand what it is – or more importantly, how to use it appropriately. This post offers six tips to enable Tweeters to not only avoid looking like a Twitter rube, but to maximize the value of hashtagging for both themselves…

Earlier this year I wrote a series of
SMinOrgs S.M.A.R.T. Blog posts targeted to social media rookies and others who want to engage more efficiently and effectively. These posts capture many of the "Welcome to the Digital Era" themes I highlight in the presentations I give. Scroll down to read more about: