So you have the perfect candidate for a hot job in your database. On the other side of the desk, you’re trying to capture the attention of a potential client. You can spend all day creating an email message that will entice them to work with you, but if they don’t open your email, your effort is wasted.

Use these five tips to craft a clickable subject line, and prevent your message from sinking under the radar.

1. Address Your Reader

Have you ever…