First ask yourself the question; do I really need irresistible content on my career site pages and for my online marketing?

• You do if you want Google and its peers to value the content and give it authority when rating your page in search results
• You do if you want to engage…

So why are so many career site owners still not maximising on this opportunity?

A respected peer technology company and one of the US's top online recruitment marketing solution providers, Jobs2Web, have recently published some very interesting data regarding their client base. This data relates to the success ratios of the various sourcing channels their clients use to direct hire in to the company.

From the analysis of their clients, recruiters needed to…

To find something you are passionate about is a gift.

To find something that grants you fulfillment and reward is simply priceless.

There are researchers and scientists dedicating their lives for the opportunity to find cures and promote a better state of living. Doctors and nurses comforting the bodies and souls and extending life so that we may see our grandchildren grow and smile. Teachers who see reward every day in the glow of a child’s eye when they realize they have made a…

Let's assume you have spent your money wisely and purchased a content management platform (like ours - sorry it needed to be said) that is technically compatible with the needs of Google and its peers in terms of page indexing.  Then the next thing you must get right is the linguistics you add to the site, that matches the linguistic styles of your ideal visitors.  You will have determined who these…

If people are a company's key to gaining competitive advantage, then this is the area where an employer brand strategy should be looking to generate the most traction.

To place the sole responsibility for your employer brand strategy with one department, be that HR or Marketing makes no sense at all. This is a shared responsibility and so needs a shared involvement. How many CFO's or COO do you know that have involvement in their company's employer brand strategy? Then ask why it is…

Do you really understand how the mobile/social convergence will impact your prospect Candidates?

In the recruiting and HR technology sector over the past few years we have all been hearing the voices get louder and louder about the impact of mobile and tablet device usage is having and will have on how a prospect candidate will experience and use the web in relation to not only their personal consumer and social activities but also their career and job related activities.For me…

Companies have been swarming Facebook by setting up their corporate presence online. Yet, besides just using their corporate presence to attract candidates, these resourceful recruiters have discovered that Facebook can also be used to dig into a smaller fan base of people who are so interested and invested in the company culture that they chose to join their talent community on the careers page. Recruiters can then use these talent communities to not only showcase their wonderful employer…

 Source: http://blog.gooodjob.com/2012/04/employer-branding-and-why-it-matters-in-recruiting-part-1-in-employer-branding-series/

Employer branding is quickly transforming into a key element of the recruitment industry. Today it’s not enough to simply advertise open positions and wait for…

Ascendify is back in San Francisco from an exciting extended weekend at SHRM 2012! We loved sharing our social recruiting platform with hundreds of tech savvy HR folks, discussing the importance of talent communities and the future of social recruiting. Throughout the show, we met a few key companies that we feel are truly leading the way in social hiring. …

(Reposted from Make HR Happen 6/15/2012)

I wrote an article last week where I mentioned that one of…

Maybe they’re helping new startups rise to Googledom. Or maybe they’re enjoying the spoils of working for big business. Whatever the case, these guys and gals are enjoying the job flexibility that comes with being in high demand.

Great tech talent. You won’t find it by hitting the job boards.

A Techie’s Playground

The real players…

How to develop your talent community in 30 minutes a day is the topic of my interview of Maren Hogan, CMO of Red Branch Media. Tune in and take notes as she delivers concisely what you need to know to make your talent community thrive.

Red Branch Media…

This blog has taken me two months to write. I have rewritten it three times and this makes the fourth attempt. The problem is that every time I put my thoughts on paper it looks self-serving and that is not my intention. So, I will start off by asking the reader to take me (as a third party recruiter) out of the equation and try to see the intent of this blog – which is making your company look great while recruiting new hires.

Sounds simple doesn’t it? Well, let me give you two real…

Each day I speak with recruiters about Social Media who shares their enthusiasm about using this channel for sourcing. The next question is – how soon they should expect to get profiles and where all they can post the jobs. Social Media is being viewed as a next best thing in recruitment as well as a “magic wand” which will produce profiles from thin air!

There is a definite wave about “Social Recruiting” in the air which needs a proper understanding, strategy and implication rather…

Whether or not organizations should overhaul their existing corporate careers pages from a listing of job openings into a full-blown talent community has sparked some polarized debate recently. We’ve taken a look at both sides and provided a couple different points of view to help you decide.

PROS: Talent communities are the future of social recruiting. 

1. Improve the candidate…

We spend a lot of time talking about how you should make sure you're providing relevant information to your talent community on your company's Facebook page and out to your other social networks. Are you confused about what you should be posting? We've come up with some examples as well as suggestions for you so that you can better engage your talent community through social media. 

1) News about your company

2) Advice that job seekers can…

The Net Net of the Net Geners

Presented by: Doug Douglas – National Engagement Manager at Stark

Text from Presentation given to HR.com, as well as the TASSCC TEC Conference in Austin, TX

Today I’m going to sharing with you information and insights regarding the 21^st Century Workforce. My day to day role is to work with HR…

From Angry Birds to Hog Heaven

Presented by: Doug Douglas – National Engagement Manager at Stark

Branding. It’s no longer just something that cowboys do to their cattle. It’s now a major emphasis for all types of organizations. Think of those huge companies who have the most recognizable logos and names – McDonald’s, Coca-Cola, Exxon, Wal-Mart. You don’t…