Curious about Twitter, not just as a social media platform but also as a company? Using a sample of recent tweets, this post offers a glimpse into the company’s leadership, its role in society, and how the platform and its features are evolving. Though neither comprehensive nor in-depth, this glimpse provides insights into the complexity of a Digital…

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The results of a recent LinkedIn (LI) poll (n=482) offer strong evidence of people’s preferences for quality over quantity when it comes to Twitter. For 58% of the respondents, the “sweet spot” is 0-5 tweets a day, and a cumulative 79% said that ten per day should be the max. The quantitative results are enriched by dozens of comments that offer best practice insights via…

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Using a decision-making flowchart, this post helps people determine whether they should include one or more hashtags in their tweets. This guidance is offered as an extension of the recent post, 6 Tips to Avoid Making a Hash of Twitter Hashtags. The post also provides links to additional resources that enable both rookie…

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I created a LinkedIn poll in connection with our efforts to optimize the Twitter account for the Social Media in Organizations Community (@SMinOrgs). Understanding people's activity tolerance is a critical element of our decision making. I'll also craft and share a blog post that explains how we're currently using the account and asks for specific feedback beyond the poll question. Thanks for your input and for sharing the poll…

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Although Twitter continues to grow and mature, many users still engage in some questionable practices when leveraging it. Targeted primarily to Twitter novices, this guide helps people maximize their ability to maintain a high signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands.…

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Though the hashtag has been around almost as long as Twitter itself, many people still do not understand what it is – or more importantly, how to use it appropriately. This post offers six tips to enable Tweeters to not only avoid looking like a Twitter rube, but to maximize the value of hashtagging for both themselves…

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Recently, Workforce magazine published an article focused on the portability of social media connections, particularly when recruiters part ways with their employers (Special Report on Social Media: You Can’t Take Your Online Contacts With You ... or Can You?). The article reminded me that I’ve had my own post brewing about the relative rights and responsibilities of employers and employees when it comes to their social media “property” and activity. For some perverse reason, I have a strong… Continue