Jeff Dickey-Chasins's Blog – September 2009 Archive (5)

What is the value of job seeker registration?

Is job seeker registration good or bad? And if you require registration, how much is too much? And…how much value should you attach to these registered users?



Personally, I think a little friction is a good thing (as does Seth Godin, apparently). If a job seeker wants to land a job, why shouldn’t he (or she) give up something? After all, your site is delivering something of value, correct?



“But you lose job seekers every time you require registration,” I know some of you… Continue

Added by Jeff Dickey-Chasins on September 30, 2009 at 9:43am — No Comments

Site ranking tools: sometimes you’re up, sometimes you’re down

Sometimes it really is all about the numbers. For instance, you know that your customers (and competitors) will probably use Alexa, Compete, or QuantCast to evaluate your site’s traffic.



Never mind that any of these can be grossly inaccurate – you have to live with their numbers (unless, of course, you’re willing to open up your Google Analytics account to pretty much everyone).…



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Added by Jeff Dickey-Chasins on September 24, 2009 at 9:06am — No Comments

Should job boards have resume databases?

In the beginning was the job post – a classified ad on the internet.



Then came the resume database – a collection of job seeker wit and wisdom, long and short, awful and awesome.



Employers and recruiters saw the resume database and liked it. They flourished.



Jump to now. I’m guessing that at least one-third of the job boards launched during the past year lack a resume database. What gives?…



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Added by Jeff Dickey-Chasins on September 16, 2009 at 9:15am — No Comments

Remember me?: Maintaining a profile in your target audience

A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is ‘received’. Why? Because they’re bombarded by thousands of other messages, and it takes that many exposures to make an impression. (This rule, by the way, should probably be updated to 6 to 9 times, given the fragmentation of traditional media).



So how does your job site keep its visibility high?…



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Added by Jeff Dickey-Chasins on September 9, 2009 at 9:07am — No Comments

Is ‘free’ the wave of the future for job boards?

You can’t cough these days without bumping into a ‘free’ job board, i.e., a job board where employers can post their jobs at no charge. Free job site, free Tweets, free everything. Now, there have always been a few of these boards around, but in the past year or so, it seems like they’ve been reproducing like the proverbial rabbits.



What gives? Some would argue that Free, by Chris Anderson, put a voice to a burgeoning movement: “In a marketplace with low marginal costs and many… Continue

Added by Jeff Dickey-Chasins on September 1, 2009 at 8:48am — No Comments

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