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Chris Brablc's Blog (408)

What is a comprehensive recruitment strategy?

On this blog and in our conversations with recruiting organizations, we talk a lot about having a “comprehensive recruitment strategy”.  But in some of the conversations I have with folks, it’s not really clear what this means.

So let’s aim to clear this up!

 

It’s not just one thing

Now in the marketplace today, there are a number of voices locking into a few areas and stressing their importance.  “You need to be doing Mobile”, “A CRM is a must”, “Social needs…

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Added by Chris Brablc on May 22, 2013 at 10:07am — No Comments

5 Best Recruitment Marketing Articles of the Week 5.11.13 to 5.17.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about spy sourcing tips, Google’s hiring process, social recruiting, HR technology and eHarmony joining the recruiting fray.

Before we get to the articles, I have a quick reminder.  The Candidate Experience Awards…

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Added by Chris Brablc on May 17, 2013 at 7:45am — No Comments

Where does innovation come from in recruitment?

With the Recruiting Innovation Summit this week in San Francisco, I thought it was as good a time to discuss innovation in our space and discuss how and why it comes about.

I’m not down there but our CEO Mike Hennessy & CSO Scott Fowle are, if you want to get your SmashFly fix.

So let’s get…

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Added by Chris Brablc on May 15, 2013 at 10:38am — No Comments

5 Best Recruitment Marketing Articles of the Week 4.27.13 to 5.3.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about personal branding, building rapport, employer branding, social media and the ATS.

A reminder that the Candidate Experience Awards have started accepting applications for this year’s awards.  To get further…

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Added by Chris Brablc on May 3, 2013 at 12:30pm — No Comments

Is it time to brainstorm on your Employer Value Proposition?

This blog post was inspired by conversations with William Tincup.  Check him out on Twitter at @williamtincup and his internet radio show at DriveThruHR.

Here’s a question: when’s the last time you really sat down with your team and discussed the true value proposition that you provide candidates and how to most effectively message this to candidates.  If…

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Added by Chris Brablc on May 1, 2013 at 11:41am — No Comments

5 Best Recruitment Marketing Articles of the Week 4.20.13 to 4.26.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about mobile Career Sites, social recruiting, technology, content and changing skills.

A reminder that the…

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Added by Chris Brablc on April 26, 2013 at 3:21pm — No Comments

Be a Good Doctor with your Employer Branding

I was talking to a colleague about messaging the other day and he had a really good analogy that I wanted to share in thinking about how and what you communicate with your target market.  He mentioned trying to be a “good doctor” when you are creating messaging and deciding on what to communicate.

Here’s the concept.  A good doctor won’t tell you all the degrees he or she has on their wall, what they studied in medical school or the latest medical research they published but they will…

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Added by Chris Brablc on April 25, 2013 at 11:30am — No Comments

Social Media Tools to help your Recruiting Team

When organizations talk about implementing social media into their recruitment marketing strategies, most often times they are not really sure to start.  In many cases, they begin to talk to their existing recruitment technology providers to see how to start.  The thing with this is that in many cases recruitment technology does not provide any more value to the free social media tools that marketing…

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Added by Chris Brablc on April 23, 2013 at 11:54am — No Comments

Mobile in Recruiting: What does that mean?

Mobile is one of the biggest buzzwords in business today.  And organizations are trying to figure out how to leverage mobile not only to improve employees ability to do work better but also to better the overall experience for customers and other stakeholders.  However, when someone says you need to think about Mobile, this can mean a whole host of different things for the organization.  And there are a number of different touch-points where embracing mobile can make a whole lot of sense (or…

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Added by Chris Brablc on April 17, 2013 at 11:12am — 2 Comments

5 Best Recruitment Marketing Articles of the Week 4.6.13 to 4.11.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about employee turnover, complexity, hiring wisdom, source of hire and introverted employees.

Here are the articles that interested us this week (in no particular order), enjoy!:

 …

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Added by Chris Brablc on April 12, 2013 at 10:47am — No Comments

5 Best Recruitment Marketing Articles of the Week 3.30.13 to 4.5.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about hiring mistakes, mobile economics, vocabulary, April fools and referral programs.

As he typically gets it out before me, here is…

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Added by Chris Brablc on April 5, 2013 at 11:36am — No Comments

5 Best Recruitment Marketing Articles of the Week: Good Friday Edition

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about the 2013 HR thoughts, re-visioning recruiting, text messaging, effective recruiters and employee brand advocates.

As he typically gets it out before me, here is…

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Added by Chris Brablc on March 29, 2013 at 11:30am — No Comments

Recruiting Insights from this year’s Cinderella Florida Gulf Coast

If you are like me, this year’s March Madness has led to a lot of busted brackets and little hope of winning any of my bracket pools.  But with all the upsets, have come some great teams and stories especially among the Cinderellas.  With one of the best stories being Florida Gulf Coast.

From the coach and his supermodel wife to the players that barely played before the new regime to the university that was often confused with a Junior college, this team has been media gold and one of…

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Added by Chris Brablc on March 27, 2013 at 11:55am — 2 Comments

5 Best Recruitment Marketing Articles of the Week 3.16.13 to 3.22.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about the Source of Hire, outlawing HR, recruiters and refs, the value of sourcing and talent acquisition value mapping.

Here are the articles that interested us this week (in no particular order),…

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Added by Chris Brablc on March 22, 2013 at 10:08am — No Comments

5 Best Recruitment Marketing Articles of the Week 3.9.13 to 3.15.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about the Pope, measurement, finding content, LinkedIn and hiring for fit.

Also, here is…

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Added by Chris Brablc on March 15, 2013 at 2:00pm — No Comments

Part 8: How Talent Networks fit into a comprehensive recruitment strategy

This is the seventh post in a series on Talent Networks.  You can view the other posts here:

Part 1: What is a Talent Network?

Part 2: Developing a Talent Network Strategy

Part 3:…

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Added by Chris Brablc on March 14, 2013 at 1:44pm — No Comments

5 Myths about Recruitment Marketing

Within any organization there are a number of things that you take for granted as being true in your process and strategy.  Things that in thought may not appear to be a big deal but given a second look may have a considerable impact on your overall results.  And in many cases, this is not done with intent but happens because you expect your technology and process to accurately handle these areas.  The real problem is that some organizations don’t even realize they have a problem.

To…

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Added by Chris Brablc on March 13, 2013 at 10:24am — No Comments

5 Best Recruitment Marketing Articles of the Week 3.2.13 to 3.8.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about moneyball, big data, candidate sourcing, Avery Bradley and career sites.

Also, here is…

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Added by Chris Brablc on March 8, 2013 at 1:45pm — No Comments

What affects the success of a job ad?

This will be a short post but one that I think is important to understand as you are evaluating your process and budget  spend.  For every one of your recruiting advertising sources, you are making educated decisions based on the…

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Added by Chris Brablc on March 7, 2013 at 1:30pm — No Comments

Why are Source(s) of Influence and Candidate Touchpoints important?

As an industry, we are making huge strides in the way we measure and evaluate our recruitment marketing strategies.  While efficiency metrics like time to fill and cost per hire are still part of the evaluation process, quality metrics that are tracking where organizations are finding their most qualified candidates and hires are becoming integral to strategic decision making.

However, even with these metrics there is room for growth.  Over the past few years, there’s a push to move…

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Added by Chris Brablc on March 5, 2013 at 10:43am — No Comments

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