Courtney Hunt's Blog (94)

Blogging is so Misunderstood: 8 Things Everyone Should Know

I recently started working with two new clients on website projects, and both of them were adamant that they did not want to include blogging on their sites. They viewed blogs as too personal, informal, and unprofessional, and were concerned they would attract spammers and trolls.

Their concerns have merit of course, and the negative perceptions are understandable given the…


Added by Courtney Hunt on July 8, 2015 at 8:21am — 3 Comments

Hiring Social Media and Digital Expertise: A Hierarchy

Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approaches to acquiring…


Added by Courtney Hunt on June 24, 2015 at 10:00am — 2 Comments

Improving LinkedIn Groups: Guidance for Group Managers

In Can LinkedIn Groups be Saved? I suggested enhancements Linkedin could make to improve the value and restore the vitality of LinkedIn groups. No matter how many improvements LinkedIn makes to the feature, however, the quality of LinkedIn…


Added by Courtney Hunt on June 3, 2015 at 9:20am — No Comments

Can LinkedIn Groups be Saved? 7+ Things LinkedIn can Do

Almost six years ago, practically on a whim, I created a LinkedIn group. My vaguely-defined goal was to create a community of people who shared my interest in the applications and implications of social technologies in organizations. Throughout the remainder of 2009, in addition to growing my own group, I was also an active participant in several other related groups that helped me learn more…


Added by Courtney Hunt on May 20, 2015 at 9:09am — No Comments

Creating a Digital Transformation Plan of Action: A Guide for Leaders

In earlier SMART Articles, I discussed the evolutionary phases in becoming a digital organization, described how all business functions are being transformed by social and digital technologies, articulated the primary barriers to digital engagement, and offered a digital transformation framework (to read these and other related pieces,…


Added by Courtney Hunt on April 30, 2015 at 9:28am — No Comments

Selecting Website Themes: A Guiding Framework

As I stated in Website Builder Platforms: Best Options for Small Businesses, I consider the WordPress content management system (which should not be confused with the platform) to be the best option for organizations that need…


Added by Courtney Hunt on April 22, 2015 at 9:30am — No Comments

8 (Cold, Hard) Truths about Social Media

I am an idealist at heart, but I also pride myself on being a pragmatist and strive to provide guidance that enables individuals and organizations to achieve their goals and objectives in the most efficient and effective ways possible.

When it comes to social and digital technologies in particular, although I do believe, I’m not naïve…


Added by Courtney Hunt on April 16, 2015 at 9:28am — No Comments

5 Digital Engagement Questions Every Organization Should Address

After writing 5 Digital Resolutions Everyone Should Make (and Keep!), I committed to following my own advice. Since the beginning of the year, I have focused on cleaning up not just my own digital footprint, but that of The…


Added by Courtney Hunt on April 10, 2015 at 8:00am — No Comments

How Much Is Digital Illiteracy Costing Your Organization?

In spite (or perhaps because) of rapid and ongoing technological advances, many individuals today are inadequately prepared to leverage available tools and technologies to communicate and collaborate with their colleagues and external stakeholders. Traditionally, the Digital Divide was about access and cost, but it is becoming an issue of knowledge and use (see…


Added by Courtney Hunt on April 1, 2015 at 8:39am — No Comments

The Digital Transformation of Business Functions

No one would argue with the notion that social and digital technologies are having a significant – and sometimes dramatic – impact on societies and economies. And though most people may not yet refer to this as the Digital Age or Era, they would likely concede that we are indeed transitioning away from a world driven primarily by industrial and mechanical technology to one…


Added by Courtney Hunt on March 11, 2015 at 9:13am — No Comments

We’re All Becoming Tech Workers… And We Need to Be Ready

As the Digital Era continues to progress, social and digital technologies will become more fully integrated into not just the work we do, but how we do it. Although external applications such as marketing, sales, and customer service have dominated adoption activities and discussions to date (particularly in the context of consumer goods and services), they are basically the tip of the…


Added by Courtney Hunt on March 4, 2015 at 7:30am — 2 Comments

Technology-Focused Career Options for Women: Virtually Limitless

In Women in Technology: Promoting a Broader Perspective, I argued that women can make strong contributions in technology-focused areas without being employed by technology firms or educated…


Added by Courtney Hunt on February 27, 2015 at 9:22am — No Comments

Women in Technology: Promoting a Broader Perspective

We’ve been hearing a lot about women in technology over the past few years. Some of the most memorable stories focus on scandals related to inappropriate behavior among male coders and within the tech industry. In 2013, for example, there was the Donglegate controversy at PyCon and the brouhaha over an inappropriate app at the TechCrunch Disrupt Conference. This year a sexist invitation for a…


Added by Courtney Hunt on February 20, 2015 at 8:16am — No Comments

5 Digital Resolutions Everyone Should Make (and Keep!)

The year may not feel that "new" anymore, but it's not too late to vow to take better care of ourselves in cyberspace. Here are my thoughts on the commitments people should make (and keep!), not just in 2015 but every year.

Sticking with these digital resolutions won’t be easy – I can personally attest to that – but they are important enough to justify the effort…


Added by Courtney Hunt on February 12, 2015 at 8:55am — No Comments

LinkedIn Activity: Trying to Manage the Virtually Unmanageable

This article attempts to help intermediate and advanced LinkedIn users understand how their LinkedIn activity is broadcast and shared with other users, and provides recommendations for the best approaches to managing that activity within LinkedIn's constraints. It provides a comparable assessment and recommendations for filtering and managing other people's LinkedIn activity as…


Added by Courtney Hunt on November 14, 2014 at 9:00am — 2 Comments

LinkedIn Company Pages: A Worthwhile Investment?

Just about three years ago I extolled the virtues and potential value of LinkedIn Company Pages, referring to them as "an undervalued gem for organizations of all types." I began that piece by writing:

LinkedIn’s “company” management capability is an amazingly powerful and surprisingly underutilized feature of the platform. Other than the Careers…

Added by Courtney Hunt on October 8, 2014 at 9:32am — No Comments

Website Builder Platforms: Best Options for Small Businesses

The days of having to build a website "brick by brick" (i.e., code it line by line) are long behind us. For small organizations and "single shingle" professionals in particular, who don't have in-house resources and can't afford the time or money for complex development projects, there is a wide range of website builder and hosting options available that can enable them to create or update their…


Added by Courtney Hunt on September 24, 2014 at 8:56am — No Comments

Social Media Screening: Guidance for Individuals and Organizations

Social media screening (aka social screening) has become an almost commonplace recruiting and hiring practice. Employers are “googling” job candidates and searching social networking sites as part of their pre-employment background checks, and admissions counselors and coaches are using similar practices to make acceptance decisions about prospective students and…


Added by Courtney Hunt on September 11, 2014 at 8:00am — No Comments

Optimizing Blog Posts: 11 Essential Considerations

Optimizing blog posts requires a fair bit of both art and science. Over the past four+ years, and particularly after working in the platform since the spring of 2013, I've learned a lot both about what TO do and what NOT to do. I've also learned a great deal from regularly curating content created by others.

I recently published the third edition of …


Added by Courtney Hunt on August 27, 2014 at 9:28am — 2 Comments

Digital Property is “Real” Property: 5 Ways to Treat it That Way

Although we're in at least the seventh decade of the Digital Era, and people realize how integral social and digital technologies are to both our personal and professional lives, there is still a very strong tendency to underestimate the critical role of digital property in managing a brand identity, pursuing goals and objectives, and managing risk. Digital property is often treated as if…


Added by Courtney Hunt on August 20, 2014 at 8:58am — No Comments


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