Courtney Hunt's Blog (83)

LinkedIn Activity: Trying to Manage the Virtually Unmanageable

This article attempts to help intermediate and advanced LinkedIn users understand how their LinkedIn activity is broadcast and shared with other users, and provides recommendations for the best approaches to managing that activity within LinkedIn's constraints. It provides a comparable assessment and recommendations for filtering and managing other people's LinkedIn activity as…

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Added by Courtney Hunt on November 14, 2014 at 9:00am — 2 Comments

LinkedIn Company Pages: A Worthwhile Investment?

Just about three years ago I extolled the virtues and potential value of LinkedIn Company Pages, referring to them as "an undervalued gem for organizations of all types." I began that piece by writing:

LinkedIn’s “company” management capability is an amazingly powerful and surprisingly underutilized feature of the platform. Other than the Careers…
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Added by Courtney Hunt on October 8, 2014 at 9:32am — No Comments

Website Builder Platforms: Best Options for Small Businesses

The days of having to build a website "brick by brick" (i.e., code it line by line) are long behind us. For small organizations and "single shingle" professionals in particular, who don't have in-house resources and can't afford the time or money for complex development projects, there is a wide range of website builder and hosting options available that can enable them to create or update their…

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Added by Courtney Hunt on September 24, 2014 at 8:56am — No Comments

Social Media Screening: Guidance for Individuals and Organizations

Social media screening (aka social screening) has become an almost commonplace recruiting and hiring practice. Employers are “googling” job candidates and searching social networking sites as part of their pre-employment background checks, and admissions counselors and coaches are using similar practices to make acceptance decisions about prospective students and…

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Added by Courtney Hunt on September 11, 2014 at 8:00am — No Comments

Optimizing Blog Posts: 11 Essential Considerations

Optimizing blog posts requires a fair bit of both art and science. Over the past four+ years, and particularly after working in the WordPress.org platform since the spring of 2013, I've learned a lot both about what TO do and what NOT to do. I've also learned a great deal from regularly curating content created by others.

I recently published the third edition of …

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Added by Courtney Hunt on August 27, 2014 at 9:28am — 2 Comments

Digital Property is “Real” Property: 5 Ways to Treat it That Way

Although we're in at least the seventh decade of the Digital Era, and people realize how integral social and digital technologies are to both our personal and professional lives, there is still a very strong tendency to underestimate the critical role of digital property in managing a brand identity, pursuing goals and objectives, and managing risk. Digital property is often treated as if…

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Added by Courtney Hunt on August 20, 2014 at 8:58am — No Comments

Managing Comments Online: 10 Recommendations

Even though social media is fully integrated into the global culture and economy, many leaders are still reluctant to put themselves and/or their organizations in a position where they may have to listen to and/or engage with various stakeholders via these public channels. They tend to fear potential reputational harm and/or the stickiness of having to respond to criticism and negative feedback in an…

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Added by Courtney Hunt on August 13, 2014 at 7:30am — 2 Comments

Becoming a Digital Organization: A Three-Phase Journey

There are three main phases to becoming a digital organization: digitization, digital engagement, and digital transformation. This post offers a lay oriented description and assessment of these phases. The objective is to help leaders who are digital rookies develop a conceptual foundation for understanding where their organizations have…

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Added by Courtney Hunt on July 31, 2014 at 8:00am — No Comments

Managing Digital Era Risks: Social Media Policies and More

Managing risks is part of the cost of doing business, and managing them well can be a competitive differentiator, in both the economic marketplace and the war for talent. A relatively small percentage of organizations have addressed Digital Era risks in a meaningful way, however. This post provides an overview intended to help organizational leaders understand some of the challenges and…

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Added by Courtney Hunt on July 23, 2014 at 9:42am — No Comments

7 Reasons To Love – and Embrace – SlideShare

Most people have heard of SlideShare, but they probably don't realize how powerful and diverse the platform is, or the important role it can play in their content marketing and digital engagement efforts. This post offers seven reasons for taking another look and considering an upgrade.

According to…

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Added by Courtney Hunt on July 17, 2014 at 8:00am — 4 Comments

Transforming Talent Management: The Impact of Social and Digital Tech

Transforming talent management requires digitization and leveraging social and digital technologies to promote and enhance communication, collaboration, and engagement. This post presents some of the ways in which social and digital technologies are transforming talent management throughout the employee life cycle. All of the practices are currently possible based on available technology;…

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Added by Courtney Hunt on June 18, 2014 at 8:30am — No Comments

Website Upgrades: 5 Essential Considerations

With the remarkable growth in social media, mobile devices and apps over the past five years, traditional websites may seem passé and maybe even a bit quaint and antiquated. But for most organizations they remain their primary digital presence, serve as the home base of their digital networks, and are at the core of their digital engagement strategies.

Given that, a modern,…

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Added by Courtney Hunt on June 11, 2014 at 7:30am — 2 Comments

Digital DIY: Penny Wise and Pound Foolish?

For a host of reasons, many organizations have been taking a Digital DIY (Do It Yourself) approach to pursuing technology initiatives, both externally and internally. Though the motivations for these approaches are understandable and seem logical on the surface, more often than not they are suboptimal strategies that aren't in an organization's best interests. A corollary approach,…

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Added by Courtney Hunt on June 4, 2014 at 9:31am — No Comments

Social and Digital Engagement: You Can’t Outsource Leadership

Not content to focus on the benefits that social and digital engagement can bring, some advocates like to issue warnings about the inevitable demise of organizations that don’t jump on the social and digital bandwagons. Succumbing to that pressure, or perhaps feeling compelled by the bandwagon effect itself, leaders have gradually become interested in adding various forms of…

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Added by Courtney Hunt on May 22, 2014 at 8:29am — No Comments

What Factors are Relevant to Becoming a Social Enterprise?

Even though they may have moved past the idea that it’s a passing fad, many leaders are still trying to figure out whether, when and how they should begin to transform their organization into a "social enterprise." Others may feel they have made the proper commitment to start down the path to becoming a social enterprise, but they have been disappointed with their results.…

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Added by Courtney Hunt on May 5, 2014 at 8:00am — No Comments

Social Media Reality Check: Four Mental Shifts Leaders Need to Make

I have previously written about the 5 Main Barriers to Digital Engagement by organizations, their leaders, and other senior professionals. These barriers include lack of knowledge and understanding of…

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Added by Courtney Hunt on April 28, 2014 at 8:00am — No Comments

Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over

I continue to be amazed by the number of anemic profiles there are on LinkedIn, how easy it is to access Facebook activity that’s not intended for the public, how many people have no filter and/or no sense of time and place when they post on Twitter, and how uncivil people can be when commenting on news articles and blog posts. Not much surprises me…

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Added by Courtney Hunt on April 23, 2014 at 8:00am — 3 Comments

Social and Digital Technology Trends: 9 Take-Aways for YOU

Here are some of my thoughts about what never-ending social and digital technology trends mean for professionals in all functional areas, at all career stages, and in organizations of all types and sizes (in other words, everyone!). Armed with this knowledge and insight, I hope folks will give serious consideration to how they will bridge the “digital divides” in their professional lives…

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Added by Courtney Hunt on April 17, 2014 at 8:00am — No Comments

Social Media in 10 Minutes a Day? 7 Reasons not to be Fooled

Several years ago, when social media was really starting to take off, the idea that an individual or organization could successfully engage in “just minutes a day,” was rampant. Then reality sunk in and people recognized that effective engagement requires time, hard work, and commitment. Finding ways to be more efficient and effective was still a primary…

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Added by Courtney Hunt on April 14, 2014 at 8:00am — 4 Comments

Enhancing Your LinkedIn Profile II: 7 More Tasks and 23+ Tips

Recently I published 7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile, the first in a three-part series that offers a “crawl-walk-run” approach to helping folks upgrade their LinkedIn…

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Added by Courtney Hunt on April 11, 2014 at 6:00am — 2 Comments

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