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Courtney Hunt's Blog (74)

Digital Engagement: 12 DOs and DON’Ts for Rookies (& Others)

Summary: Effective digital engagement is a never-ending challenge, and it's especially difficult for social media rookies. This post describes 12 practices - 7 DOs, 5 DON'Ts - that individuals and organizations trying to optimize their own approach to digital engagement should and should not employ. Additional suggestions and questions are welcome. 

Digital engagement…

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Added by Courtney Hunt on November 26, 2013 at 7:00am — No Comments

Twitter Hashtags: 7 Tips and a Decision-Making Flowchart

Summary: Though Twitter hashtags have been around almost as long as Twitter itself, many people still do not understand what they are – or more importantly, how to use them appropriately. This post offers seven tips - plus a decision-making flowchart - to enable Tweeters to not only avoid looking like a Twitter rube, but to maximize the value of Twitter hashtags for both themselves and…

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Added by Courtney Hunt on November 21, 2013 at 7:00am — No Comments

Digital Era Ideas: 21 Images

Since 2009, when I first started giving presentations about social media and other digital technologies, I have tried to create colorful and memorable expressions and images that convey various ideas in simple and powerful ways. I have assembled twenty-one of my favorites in a slide deck that can be…

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Added by Courtney Hunt on November 19, 2013 at 7:00am — No Comments

Twitter for Rookies: Simple Guidance for Getting Started

As far as I’m concerned, every professional can benefit from having a Twitter account. That doesn’t mean we all have to care what people are having for lunch, what hashtags are trending, or what celebrities are doing, thinking, or selling. It also doesn’t mean that we have to share (or overshare) the banalities of our own lives, amass hundreds or thousands of followers, or strive for a high…

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Added by Courtney Hunt on November 14, 2013 at 7:00am — No Comments

HR Tech Conference 2013: Reflections and Images

I have been to the HR Tech Conference every year except one since 2009. I spend virtually all my time in the Expo Hall because I'm most interested in learning about how various vendors and service providers are incorporating social and digital technologies into their offerings. I…

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Added by Courtney Hunt on November 12, 2013 at 10:00am — 2 Comments

Twitter for Professional Purposes: 21+ Tips

Summary: Many people still don’t “get” Twitter – especially from a professional perspective – or are uncertain whether there is any value in using it. Many others have set up an account but feel overwhelmed and/or unsure about how to maximize the potential benefits. Still others think they’re using it properly but really don’t know if they are. I recently led a…

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Added by Courtney Hunt on November 7, 2013 at 7:00am — No Comments

Taming the Emailstrom III: 15 Tips for Sending Emails

Summary: Part III of a three-part series offers 15 tips for sending emails that focus on email creation and delivery. Part I provides 11 basic suggestions to control email, including setting a strong foundation, managing the flow of…

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Added by Courtney Hunt on October 31, 2013 at 7:30am — No Comments

Taming the Emailstrom II: 11 Ways to Better Manage Incoming Emails

Summary: Part II of a three-part series offers 11 tips to better manage incoming emails throughout the day - both at your desk and when you're on the go - so you don't feel like all you're doing is triaging messages from others. …

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Added by Courtney Hunt on October 24, 2013 at 7:30am — No Comments

9 Pinterest Pointers for Organizations

Summary: If you’re contemplating establishing a Pinterest presence for your organization, or are just getting started, the nine pointers in this post will help you develop a plan for managing your engagement both initially and over time. These tips are primarily targeted to organizations that aren't focused on individual consumers (i.e., BtoB enterprises,…

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Added by Courtney Hunt on October 22, 2013 at 10:30am — No Comments

Social Media: Old Wine in New Bottles?

Why "New Tools for Doing Old Things" is not "Old Wine in New Bottles"

I began referring to social media as "new tools for doing old things" in late 2009, and I liked the idea so much I made it the tagline for The Denovati Group's predecessor, Social Media in Organizations (SMinOrgs).

Not everyone shared my enthusiasm for the concept,…

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Added by Courtney Hunt on October 16, 2013 at 7:30am — No Comments

The Early Bird Gets the Worm, but the Brave Bird Gets... the Fries?!?!

Summary: Using a bird metaphor, this post discusses the importance of taking calculated risks to achieve goals, as well as the costs associated with risk aversion. The lessons offered are both timeless and uniquely relevant to the adoption of social and digital technologies. Additional lessons are welcome. (…

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Added by Courtney Hunt on October 14, 2013 at 10:30am — 4 Comments

Taming the Emailstrom I: 11 Ways to Control Email

Summary: Part I of a three-part series offers 11 basic suggestions to help you control email. Tips are provided for setting a strong foundation, managing the flow of messages, and clearing your inbox. Part II outlines ways to manage email throughout the day, and Part III offers tips for better email creation and delivery. Additional recommendations are welcome. (…

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Added by Courtney Hunt on October 8, 2013 at 7:00am — No Comments

Hiring Social Media Experts: Guidance for (Rookie) Buyers

Summary: Most people would agree that hiring social media experts – whether you’re looking for a consultant or to fill an in-house role – is a dicey proposition, especially for buyers who aren’t very digitally sophisticated themselves. This post provides general guidance for organizations looking to hire consultants, contractors, and/or employees to lead and help with social…

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Added by Courtney Hunt on October 3, 2013 at 7:30am — No Comments

Social Media Experts: Why Organizations Need Them

Summary: Many people are critical of the notion of social media experts, falsely claiming they don’t exist – and by extension implying they aren’t necessary. These criticisms, combined with the pervasiveness, low cost, and relative ease of use of social technologies, lead many people to assume (also falsely) that DIY and “give it to the intern” approaches are effective strategies for…

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Added by Courtney Hunt on October 1, 2013 at 9:55am — 8 Comments

Digital Era Careers: Putting Things in Perspective

On September 12, 2013 I had the pleasure of speaking to both MBA and undergraduate students at the University of Michigan's Ross School of Business. I was invited by professors Mary Hinesly and Amy Young to give a presentation entitled Your Digital Era…

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Added by Courtney Hunt on September 26, 2013 at 7:30am — No Comments

4 Big Barriers to Social Media Adoption: Key Research Findings

The results of a unique and ground-breaking research study (n=644+) indicate four main barriers to increased adoption of social technologies in organizations: lack of knowledge and understanding, unprepared leadership, fear, and the absence of a well-grounded business case. This post highlights those findings and offers recommendations for overcoming the barriers. It also…

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Added by Courtney Hunt on September 24, 2013 at 9:31am — No Comments

Digital Era Lessons from “The Old Phone on the Wall”

The anonymous story of "The Old Phone on the Wall" offers five Digital Era lessons about technology and human connection. This post shares the story and highlights the lessons. Readers are invited to share their take-aways from the tale as well. (Phone image from Bill Barber)

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In the summer of 2012, someone shared the story of "The Old Phone…

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Added by Courtney Hunt on September 19, 2013 at 7:00am — No Comments

10 Digital Era Truths (that still must be realized)

This post reminds readers – especially technology hold outs – of ten Digital Era truths that individuals, organizations, and communities must accept and (eventually) embrace. Other truths are welcome.

In the summer of 2011 I wrote a blog post about the vital role social and digital technologies played in the planning and execution of a road trip in the American West (…

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Added by Courtney Hunt on September 17, 2013 at 7:00am — No Comments

Tech Tip: Installing and Using the LinkedIn Bookmarklet

One of the most powerful features of LinkedIn is the ability to share online resources via status updates, in groups, and/or with individual contacts. Doing so allows professionals to open a dialogue about the topic being shared and learn from others in their fields. The LinkedIn bookmarklet is a great tool to facilitate this sharing; however, many people are either unaware…

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Added by Courtney Hunt on September 12, 2013 at 7:30am — No Comments

The Social Media ROI Challenge: Are We Making Progress?

(August 28, 2013) This post addresses the social media ROI (return on investment) question, focusing in particular on whether we're making progress in terms of the challenges put forth by organizational leaders and other experienced professionals who have been resisting increased digital engagement. Playing off the ROI acronym, it provides alternatives for interpreting the ROI argument. It then…

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Added by Courtney Hunt on September 9, 2013 at 7:30am — 2 Comments

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