Courtney Hunt's Blog (80)

Understanding the World Wide Web: A Brief Primer

Even though we all use the World Wide Web every single day for both work and pleasure, most of us would be hard pressed to define exactly what it is, describe much about its history, and/or articulate details of its impact. This primer offers a quick introduction to all those things.

 

Distinguishing the…

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Added by Courtney Hunt on March 4, 2014 at 7:30am — 6 Comments

Social Media Engagement: 7 Rules for Working Smart, not Just Hard

Summary:Written for both individuals and organizations, this post provides high-level guidance for rookies who are just getting started with social media, as well as those who are looking to add more structure, focus and discipline to existing initiatives. Maximizing social media engagement requires setting goals, assessing the operating environment, conducting a…

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Added by Courtney Hunt on February 25, 2014 at 9:00am — 1 Comment

The New Digital Divide: Thoughts for Leaders and Laggards

Summary: The digital divide has increasingly become about knowledge and adoption of new technologies rather than access. Which side of the divide are you on - are you a leader or a laggard? This post offers insights into the factors contributing to the growing chasm between those who have embraced and leveraged new technologies and those who haven’t. It also offers suggestions…

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Added by Courtney Hunt on February 13, 2014 at 7:30am — No Comments

Twitter Misconceptions: 4 Factors Hindering Adoption

Summary: In spite of its ubiquity, Twitter remains misunderstood, especially by digital rookies and reluctant adopters. There are four key Twitter misconceptions that seem to be keeping later adopters in particular from opening an account, exploring the possibilities, and giving Twitter a fair shot to demonstrate its value. These misconceptions stem from emotional…

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Added by Courtney Hunt on February 11, 2014 at 8:00am — 7 Comments

The SAPLING Approach to Leveraging Social Media

Everybody's doing it. Should you?

  • Are you trying to decide whether to create a stronger digital presence?
  • Have you dabbled with social media but aren’t sure what to do next?
  • Have you experimented with different tools and technologies and find you’re…
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Added by Courtney Hunt on February 4, 2014 at 7:00am — 16 Comments

5 Main Barriers to Digital Engagement

Summary: There are five main barriers to digital engagement by organizations, their leaders, and other senior professionals. This post describes those barriers - including lack of knowledge and understanding, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation - as well as the factors that will help break them down. Additional insights…

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Added by Courtney Hunt on January 30, 2014 at 7:00am — No Comments

Digital Leadership: Opportunities for Cities, States, and Regions

Summary: What does it mean for a city (or state or region) to be a digital leader? This post provides ideas to stimulate thinking and discussion by promoting a focus that is broader than the technologies themselves, specific applications like consumer marketing, high-tech start-ups, and the digital sector. Advocating a more strategic and holistic approach, it introduces…

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Added by Courtney Hunt on January 21, 2014 at 7:00am — 2 Comments

Twitter Changes in 2014: 5 Strategic Cautions



Summary
: Recent and forthcoming Twitter changes may serve the company's short-term interests, but they may not lay the best foundation for long-term success.

This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty,…

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Added by Courtney Hunt on January 13, 2014 at 7:30am — 6 Comments

Social Media Management: From Novelty to Utility

Summary: Social media is still a novelty to many professionals, especially those in leadership positions. Rather than viewing social and digital technologies as a radical departure from traditional communication approaches, however, it’s better to think of them as “new tools for doing old things” and to remember they are facilitators and enablers, not an end unto themselves.…

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Added by Courtney Hunt on January 9, 2014 at 7:00am — 4 Comments

Twitter Best Practices: 11+ Tips for Tweeting Well

Twitter best practices guide Summary: Targeted primarily to rookies, this guide offers a set of Twitter best practices that helps people maximize their ability to maintain a strong signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands. More experienced Tweeters – including mavens – may want to consider the advice and reconsider some of their own Twitter habits as well. …

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Added by Courtney Hunt on December 16, 2013 at 7:30am — 2 Comments

8 Reasons You Need a Digital Content Inventory – STAT!

Summary: If custom digital content is critical to your marketing, branding, sales and service efforts, you need a centralized way to track and manage it. This post offers eight reasons you should create an independent digital content inventory and management system as soon as possible. Additional reasons, recommendations, and questions are…

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Added by Courtney Hunt on December 12, 2013 at 7:00am — No Comments

Social Software Platforms: High-Level Guidance for Organizations

Summary: This post offers high-level guidance for organizations looking to acquire and implement a social software solution to facilitate communication and collaboration in a secure environment via a private digital network (e.g., an enterprise 2.0 or social business platform, a social intranet, a digital community). It provides considerations for getting started, selecting a…

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Added by Courtney Hunt on December 10, 2013 at 7:30am — No Comments

Private Social Networks: Every Organization Needs Them

Summary: This post highlights the risks associated with public social media platforms and describes how private social networks (aka private digital networks) can reduce those risks while also enhancing communication and collaboration among organizational stakeholders. It counters the main points of resistance offered by organizational leaders and articulates the importance of…

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Added by Courtney Hunt on December 5, 2013 at 7:00am — No Comments

Reducing the Role of Email in Organizations: Change is Overdue

Summary: Although social technology advocates have been calling for the death of email for several years, it's still the dominant digital channel by which people in organizations communicate and collaborate. The role of email in our work lives should be reduced, however, both because of its own inefficiencies and the increased availability of better tools. Effective leadership is the key to…

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Added by Courtney Hunt on December 3, 2013 at 9:30am — 2 Comments

Digital Engagement: 12 DOs and DON’Ts for Rookies (& Others)

Summary: Effective digital engagement is a never-ending challenge, and it's especially difficult for social media rookies. This post describes 12 practices - 7 DOs, 5 DON'Ts - that individuals and organizations trying to optimize their own approach to digital engagement should and should not employ. Additional suggestions and questions are welcome. 

Digital engagement…

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Added by Courtney Hunt on November 26, 2013 at 7:00am — No Comments

Twitter Hashtags: 7 Tips and a Decision-Making Flowchart

Summary: Though Twitter hashtags have been around almost as long as Twitter itself, many people still do not understand what they are – or more importantly, how to use them appropriately. This post offers seven tips - plus a decision-making flowchart - to enable Tweeters to not only avoid looking like a Twitter rube, but to maximize the value of Twitter hashtags for both themselves and…

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Added by Courtney Hunt on November 21, 2013 at 7:00am — No Comments

Digital Era Ideas: 21 Images

Since 2009, when I first started giving presentations about social media and other digital technologies, I have tried to create colorful and memorable expressions and images that convey various ideas in simple and powerful ways. I have assembled twenty-one of my favorites in a slide deck that can be…

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Added by Courtney Hunt on November 19, 2013 at 7:00am — No Comments

Twitter for Rookies: Simple Guidance for Getting Started

As far as I’m concerned, every professional can benefit from having a Twitter account. That doesn’t mean we all have to care what people are having for lunch, what hashtags are trending, or what celebrities are doing, thinking, or selling. It also doesn’t mean that we have to share (or overshare) the banalities of our own lives, amass hundreds or thousands of followers, or strive for a high…

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Added by Courtney Hunt on November 14, 2013 at 7:00am — No Comments

HR Tech Conference 2013: Reflections and Images

I have been to the HR Tech Conference every year except one since 2009. I spend virtually all my time in the Expo Hall because I'm most interested in learning about how various vendors and service providers are incorporating social and digital technologies into their offerings. I…

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Added by Courtney Hunt on November 12, 2013 at 10:00am — 2 Comments

Twitter for Professional Purposes: 21+ Tips

Summary: Many people still don’t “get” Twitter – especially from a professional perspective – or are uncertain whether there is any value in using it. Many others have set up an account but feel overwhelmed and/or unsure about how to maximize the potential benefits. Still others think they’re using it properly but really don’t know if they are. I recently led a…

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Added by Courtney Hunt on November 7, 2013 at 7:00am — No Comments

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