Courtney Hunt's Blog (83)

7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile

To some people it may seem rather ridiculous to share this kind of guidance in 2014, but judging from the anemic LinkedIn profiles I view on a daily basis, it's clear that it's advice people still need. I know everyone is busy, but if how they represent themselves as professionals is important to them (and it should be), they need to make the time to get this particular…

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Added by Courtney Hunt on April 8, 2014 at 7:30am — 6 Comments

Social Media Ownership: Recommendations for Employers

Many individuals and organizations continue to struggle with the question of social media ownership, which involves the accounts themselves, individual and page profiles, platform content and posting activity. Most of the related laws and regulations were written long before today's social technologies were even created, let alone widespread, and there are few legal and business precedents to refer to.…

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Added by Courtney Hunt on April 3, 2014 at 9:22am — No Comments

Coping with Social Media Realities: Time and Information Management

When thinking about the digital engagement of active social media users, rookies generally alternate between wondering (often enviously or wistfully) “How do they find the time?” and scoffing (often dismissively and disdainfully) “How do they have so much ‘free’ time?” In our overcommitted, busy lives, lack of time is a common lament. Many people are so…

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Added by Courtney Hunt on March 27, 2014 at 9:30am — No Comments

Five Social Media Engagement Principles (or Mantras)

I’ve been giving talks to social media rookies since 2009. The focus of these talks varies depending on the audience, and the details have evolved over time, but there are certain social media engagement principles that I highlight in almost every presentation. These principles are an extension of the ideas I shared in …

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Added by Courtney Hunt on March 25, 2014 at 9:08am — 2 Comments

Understanding the World Wide Web: A Brief Primer

Even though we all use the World Wide Web every single day for both work and pleasure, most of us would be hard pressed to define exactly what it is, describe much about its history, and/or articulate details of its impact. This primer offers a quick introduction to all those things.

 

Distinguishing the…

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Added by Courtney Hunt on March 4, 2014 at 7:30am — 6 Comments

Social Media Engagement: 7 Rules for Working Smart, not Just Hard

Summary:Written for both individuals and organizations, this post provides high-level guidance for rookies who are just getting started with social media, as well as those who are looking to add more structure, focus and discipline to existing initiatives. Maximizing social media engagement requires setting goals, assessing the operating environment, conducting a…

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Added by Courtney Hunt on February 25, 2014 at 9:00am — 1 Comment

The New Digital Divide: Thoughts for Leaders and Laggards

Summary: The digital divide has increasingly become about knowledge and adoption of new technologies rather than access. Which side of the divide are you on - are you a leader or a laggard? This post offers insights into the factors contributing to the growing chasm between those who have embraced and leveraged new technologies and those who haven’t. It also offers suggestions…

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Added by Courtney Hunt on February 13, 2014 at 7:30am — No Comments

Twitter Misconceptions: 4 Factors Hindering Adoption

Summary: In spite of its ubiquity, Twitter remains misunderstood, especially by digital rookies and reluctant adopters. There are four key Twitter misconceptions that seem to be keeping later adopters in particular from opening an account, exploring the possibilities, and giving Twitter a fair shot to demonstrate its value. These misconceptions stem from emotional…

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Added by Courtney Hunt on February 11, 2014 at 8:00am — 7 Comments

The SAPLING Approach to Leveraging Social Media

Everybody's doing it. Should you?

  • Are you trying to decide whether to create a stronger digital presence?
  • Have you dabbled with social media but aren’t sure what to do next?
  • Have you experimented with different tools and technologies and find you’re…
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Added by Courtney Hunt on February 4, 2014 at 7:00am — 16 Comments

5 Main Barriers to Digital Engagement

Summary: There are five main barriers to digital engagement by organizations, their leaders, and other senior professionals. This post describes those barriers - including lack of knowledge and understanding, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation - as well as the factors that will help break them down. Additional insights…

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Added by Courtney Hunt on January 30, 2014 at 7:00am — No Comments

Digital Leadership: Opportunities for Cities, States, and Regions

Summary: What does it mean for a city (or state or region) to be a digital leader? This post provides ideas to stimulate thinking and discussion by promoting a focus that is broader than the technologies themselves, specific applications like consumer marketing, high-tech start-ups, and the digital sector. Advocating a more strategic and holistic approach, it introduces…

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Added by Courtney Hunt on January 21, 2014 at 7:00am — 2 Comments

Twitter Changes in 2014: 5 Strategic Cautions



Summary
: Recent and forthcoming Twitter changes may serve the company's short-term interests, but they may not lay the best foundation for long-term success.

This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty,…

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Added by Courtney Hunt on January 13, 2014 at 7:30am — 6 Comments

Social Media Management: From Novelty to Utility

Summary: Social media is still a novelty to many professionals, especially those in leadership positions. Rather than viewing social and digital technologies as a radical departure from traditional communication approaches, however, it’s better to think of them as “new tools for doing old things” and to remember they are facilitators and enablers, not an end unto themselves.…

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Added by Courtney Hunt on January 9, 2014 at 7:00am — 4 Comments

Twitter Best Practices: 11+ Tips for Tweeting Well

Twitter best practices guide Summary: Targeted primarily to rookies, this guide offers a set of Twitter best practices that helps people maximize their ability to maintain a strong signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands. More experienced Tweeters – including mavens – may want to consider the advice and reconsider some of their own Twitter habits as well. …

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Added by Courtney Hunt on December 16, 2013 at 7:30am — 2 Comments

8 Reasons You Need a Digital Content Inventory – STAT!

Summary: If custom digital content is critical to your marketing, branding, sales and service efforts, you need a centralized way to track and manage it. This post offers eight reasons you should create an independent digital content inventory and management system as soon as possible. Additional reasons, recommendations, and questions are…

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Added by Courtney Hunt on December 12, 2013 at 7:00am — No Comments

Social Software Platforms: High-Level Guidance for Organizations

Summary: This post offers high-level guidance for organizations looking to acquire and implement a social software solution to facilitate communication and collaboration in a secure environment via a private digital network (e.g., an enterprise 2.0 or social business platform, a social intranet, a digital community). It provides considerations for getting started, selecting a…

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Added by Courtney Hunt on December 10, 2013 at 7:30am — No Comments

Private Social Networks: Every Organization Needs Them

Summary: This post highlights the risks associated with public social media platforms and describes how private social networks (aka private digital networks) can reduce those risks while also enhancing communication and collaboration among organizational stakeholders. It counters the main points of resistance offered by organizational leaders and articulates the importance of…

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Added by Courtney Hunt on December 5, 2013 at 7:00am — No Comments

Reducing the Role of Email in Organizations: Change is Overdue

Summary: Although social technology advocates have been calling for the death of email for several years, it's still the dominant digital channel by which people in organizations communicate and collaborate. The role of email in our work lives should be reduced, however, both because of its own inefficiencies and the increased availability of better tools. Effective leadership is the key to…

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Added by Courtney Hunt on December 3, 2013 at 9:30am — 2 Comments

Digital Engagement: 12 DOs and DON’Ts for Rookies (& Others)

Summary: Effective digital engagement is a never-ending challenge, and it's especially difficult for social media rookies. This post describes 12 practices - 7 DOs, 5 DON'Ts - that individuals and organizations trying to optimize their own approach to digital engagement should and should not employ. Additional suggestions and questions are welcome. 

Digital engagement…

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Added by Courtney Hunt on November 26, 2013 at 7:00am — No Comments

Twitter Hashtags: 7 Tips and a Decision-Making Flowchart

Summary: Though Twitter hashtags have been around almost as long as Twitter itself, many people still do not understand what they are – or more importantly, how to use them appropriately. This post offers seven tips - plus a decision-making flowchart - to enable Tweeters to not only avoid looking like a Twitter rube, but to maximize the value of Twitter hashtags for both themselves and…

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Added by Courtney Hunt on November 21, 2013 at 7:00am — No Comments

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