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Courtney Hunt's Blog (77)

5 Main Barriers to Digital Engagement

Summary: There are five main barriers to digital engagement by organizations, their leaders, and other senior professionals. This post describes those barriers - including lack of knowledge and understanding, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation - as well as the factors that will help break them down. Additional insights…

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Added by Courtney Hunt on January 30, 2014 at 7:00am — No Comments

Digital Leadership: Opportunities for Cities, States, and Regions

Summary: What does it mean for a city (or state or region) to be a digital leader? This post provides ideas to stimulate thinking and discussion by promoting a focus that is broader than the technologies themselves, specific applications like consumer marketing, high-tech start-ups, and the digital sector. Advocating a more strategic and holistic approach, it introduces…

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Added by Courtney Hunt on January 21, 2014 at 7:00am — 2 Comments

Twitter Changes in 2014: 5 Strategic Cautions



Summary
: Recent and forthcoming Twitter changes may serve the company's short-term interests, but they may not lay the best foundation for long-term success.

This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty,…

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Added by Courtney Hunt on January 13, 2014 at 7:30am — 6 Comments

Social Media Management: From Novelty to Utility

Summary: Social media is still a novelty to many professionals, especially those in leadership positions. Rather than viewing social and digital technologies as a radical departure from traditional communication approaches, however, it’s better to think of them as “new tools for doing old things” and to remember they are facilitators and enablers, not an end unto themselves.…

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Added by Courtney Hunt on January 9, 2014 at 7:00am — 4 Comments

Twitter Best Practices: 11+ Tips for Tweeting Well

Twitter best practices guide Summary: Targeted primarily to rookies, this guide offers a set of Twitter best practices that helps people maximize their ability to maintain a strong signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands. More experienced Tweeters – including mavens – may want to consider the advice and reconsider some of their own Twitter habits as well. …

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Added by Courtney Hunt on December 16, 2013 at 7:30am — 2 Comments

8 Reasons You Need a Digital Content Inventory – STAT!

Summary: If custom digital content is critical to your marketing, branding, sales and service efforts, you need a centralized way to track and manage it. This post offers eight reasons you should create an independent digital content inventory and management system as soon as possible. Additional reasons, recommendations, and questions are…

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Added by Courtney Hunt on December 12, 2013 at 7:00am — No Comments

Social Software Platforms: High-Level Guidance for Organizations

Summary: This post offers high-level guidance for organizations looking to acquire and implement a social software solution to facilitate communication and collaboration in a secure environment via a private digital network (e.g., an enterprise 2.0 or social business platform, a social intranet, a digital community). It provides considerations for getting started, selecting a…

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Added by Courtney Hunt on December 10, 2013 at 7:30am — No Comments

Private Social Networks: Every Organization Needs Them

Summary: This post highlights the risks associated with public social media platforms and describes how private social networks (aka private digital networks) can reduce those risks while also enhancing communication and collaboration among organizational stakeholders. It counters the main points of resistance offered by organizational leaders and articulates the importance of…

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Added by Courtney Hunt on December 5, 2013 at 7:00am — No Comments

Reducing the Role of Email in Organizations: Change is Overdue

Summary: Although social technology advocates have been calling for the death of email for several years, it's still the dominant digital channel by which people in organizations communicate and collaborate. The role of email in our work lives should be reduced, however, both because of its own inefficiencies and the increased availability of better tools. Effective leadership is the key to…

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Added by Courtney Hunt on December 3, 2013 at 9:30am — 2 Comments

Digital Engagement: 12 DOs and DON’Ts for Rookies (& Others)

Summary: Effective digital engagement is a never-ending challenge, and it's especially difficult for social media rookies. This post describes 12 practices - 7 DOs, 5 DON'Ts - that individuals and organizations trying to optimize their own approach to digital engagement should and should not employ. Additional suggestions and questions are welcome. 

Digital engagement…

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Added by Courtney Hunt on November 26, 2013 at 7:00am — No Comments

Twitter Hashtags: 7 Tips and a Decision-Making Flowchart

Summary: Though Twitter hashtags have been around almost as long as Twitter itself, many people still do not understand what they are – or more importantly, how to use them appropriately. This post offers seven tips - plus a decision-making flowchart - to enable Tweeters to not only avoid looking like a Twitter rube, but to maximize the value of Twitter hashtags for both themselves and…

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Added by Courtney Hunt on November 21, 2013 at 7:00am — No Comments

Digital Era Ideas: 21 Images

Since 2009, when I first started giving presentations about social media and other digital technologies, I have tried to create colorful and memorable expressions and images that convey various ideas in simple and powerful ways. I have assembled twenty-one of my favorites in a slide deck that can be…

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Added by Courtney Hunt on November 19, 2013 at 7:00am — No Comments

Twitter for Rookies: Simple Guidance for Getting Started

As far as I’m concerned, every professional can benefit from having a Twitter account. That doesn’t mean we all have to care what people are having for lunch, what hashtags are trending, or what celebrities are doing, thinking, or selling. It also doesn’t mean that we have to share (or overshare) the banalities of our own lives, amass hundreds or thousands of followers, or strive for a high…

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Added by Courtney Hunt on November 14, 2013 at 7:00am — No Comments

HR Tech Conference 2013: Reflections and Images

I have been to the HR Tech Conference every year except one since 2009. I spend virtually all my time in the Expo Hall because I'm most interested in learning about how various vendors and service providers are incorporating social and digital technologies into their offerings. I…

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Added by Courtney Hunt on November 12, 2013 at 10:00am — 2 Comments

Twitter for Professional Purposes: 21+ Tips

Summary: Many people still don’t “get” Twitter – especially from a professional perspective – or are uncertain whether there is any value in using it. Many others have set up an account but feel overwhelmed and/or unsure about how to maximize the potential benefits. Still others think they’re using it properly but really don’t know if they are. I recently led a…

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Added by Courtney Hunt on November 7, 2013 at 7:00am — No Comments

Taming the Emailstrom III: 15 Tips for Sending Emails

Summary: Part III of a three-part series offers 15 tips for sending emails that focus on email creation and delivery. Part I provides 11 basic suggestions to control email, including setting a strong foundation, managing the flow of…

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Added by Courtney Hunt on October 31, 2013 at 7:30am — No Comments

Taming the Emailstrom II: 11 Ways to Better Manage Incoming Emails

Summary: Part II of a three-part series offers 11 tips to better manage incoming emails throughout the day - both at your desk and when you're on the go - so you don't feel like all you're doing is triaging messages from others. …

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Added by Courtney Hunt on October 24, 2013 at 7:30am — No Comments

9 Pinterest Pointers for Organizations

Summary: If you’re contemplating establishing a Pinterest presence for your organization, or are just getting started, the nine pointers in this post will help you develop a plan for managing your engagement both initially and over time. These tips are primarily targeted to organizations that aren't focused on individual consumers (i.e., BtoB enterprises,…

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Added by Courtney Hunt on October 22, 2013 at 10:30am — No Comments

Social Media: Old Wine in New Bottles?

Why "New Tools for Doing Old Things" is not "Old Wine in New Bottles"

I began referring to social media as "new tools for doing old things" in late 2009, and I liked the idea so much I made it the tagline for The Denovati Group's predecessor, Social Media in Organizations (SMinOrgs).

Not everyone shared my enthusiasm for the concept,…

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Added by Courtney Hunt on October 16, 2013 at 7:30am — No Comments

The Early Bird Gets the Worm, but the Brave Bird Gets... the Fries?!?!

Summary: Using a bird metaphor, this post discusses the importance of taking calculated risks to achieve goals, as well as the costs associated with risk aversion. The lessons offered are both timeless and uniquely relevant to the adoption of social and digital technologies. Additional lessons are welcome. (…

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Added by Courtney Hunt on October 14, 2013 at 10:30am — 4 Comments

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