Coke’s the real thing. (So much so, they sell bottled water.) Everyone loves Google. (Or used to.) Everyone loves Apple. (Except all the folks who don’t.) Everyone’s crazy about Starbucks. (Except for tea drinkers, Peet’s fans, fans of small business, and so on.)



Besides being insanely popular and having detractors, what do these brands have in common? Well, not much—except they all rank at or near the top of Interbrand’s list of the world’s most valuable brand by brand… Continue