Martin Shaw's Blog (9)

Give your recruitment email marketing the edge over your Competition

How?  By applying mobile optimisation to your email campaigns


Any business that needs to attract active or passive candidate talent to jobs or talent pools has or will at some time run a range of targeted email marketing campaigns.  These targets may be from your own talent…


Added by Martin Shaw on September 12, 2012 at 11:00am — 2 Comments

Your Job Advert - How to Maximise Online Visibility and Conversion Excellence

If you do not know this already, then let me remind you and if you do know, I hope you are actually doing something about it!  Correctly promoting job advertising content via your career site and other online channels represents your best opportunity of attracting accurately matched, active…


Added by Martin Shaw on September 10, 2012 at 9:00am — 2 Comments

Mobile Recruitment SEO - a quick start guide

Do you really need to worry about mobile search?

Over the last five years people using search to find stuff on their mobile device has gown five times its size and this year if we look at Mobile Search spending "Mobile search spend in the U.S. increased 333% in the second quarter of 2012…


Added by Martin Shaw on September 5, 2012 at 6:03am — No Comments

Your Career Site visitors need engaging content - Do you know how to make it overwhelming?

First ask yourself the question; do I really need irresistible content on my career site pages and for my online marketing?

  • You do if you want Google and its peers to value the content and give it authority when rating your page in search results
  • You do if you want to engage…

Added by Martin Shaw on August 31, 2012 at 12:02pm — No Comments

The Best Applications come from Career Sites- its official

So why are so many career site owners still not maximising on this opportunity?

A respected peer technology company and one of the US's top online recruitment marketing solution providers, Jobs2Web, have recently published some very interesting data regarding their client base. This data relates to the success ratios of the various sourcing channels their clients use to direct hire in to the company.

From the analysis of their clients, recruiters needed to…


Added by Martin Shaw on August 30, 2012 at 2:16pm — No Comments

How do I ensure my Career Site is seen by the best possible (ideal) candidates? - Keyword Strategy, that's how

Let's assume you have spent your money wisely and purchased a content management platform (like ours - sorry it needed to be said) that is technically compatible with the needs of Google and its peers in terms of page indexing.  Then the next thing you must get right is the linguistics you add to the site, that matches the linguistic styles of your ideal visitors.  You will have determined who these…


Added by Martin Shaw on August 29, 2012 at 1:30pm — No Comments

Employer Brand Leadership - Is your company doing enough?

If people are a company's key to gaining competitive advantage, then this is the area where an employer brand strategy should be looking to generate the most traction.

To place the sole responsibility for your employer brand strategy with one department, be that HR or Marketing makes no sense at all. This is a shared responsibility and so needs a shared involvement. How many CFO's or COO do you know that have involvement in their company's employer brand strategy? Then ask why it is…


Added by Martin Shaw on August 25, 2012 at 6:00am — No Comments

The inevitable Mobile/Social Recruitment Convergence

Do you really understand how the mobile/social convergence will impact your prospect Candidates?

In the recruiting and HR technology sector over the past few years we have all been hearing the voices get louder and louder about the impact of mobile and tablet device usage is having and will have on how a prospect candidate will experience and use the web in relation to not only their personal consumer and social activities but also their career and job related activities.For me…


Added by Martin Shaw on August 24, 2012 at 7:30am — No Comments

Want better employees? - Then the answer is Recognition, Recognition, Recognition

Recent respected surveys show the way to your employees performance sweet spot is through recognition the survey suggest the following.

Recognition Keeps People Working Harder and Loyal to You

  • 64% of UK workers would leave their job for a company that clearly recognised contributions.
  • 90% said employee recognition motivates them to do a better job.

People Like Recognition, but Aren't Recognised Enough

  • 86% said they like to have their…

Added by Martin Shaw on August 23, 2012 at 7:30am — No Comments


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