I'd finished work for the week early last Friday so decided, as an experiment, to throw an offer out on Twitter - I'd write a free bit of recruitment copy for the first recruiter to get in touch with me and send me an existing job ad or description. I didn't hold my breath, and to be…Continue
Some of you will be aware that I am not shy of bemoaning the fact that there are so many poor job posts littering the online space. You only have to visit a job board and pick a few ads at random to find cut & pasted job descriptions, phrases like "Our client are looking", hideous…Continue
Way back when, my since dear departed brother and I worked together in the classified advertising department of one of the UK’s leading quality newspapers. No big deal – except that we were the only two men in a team of twenty. Were we tempted? Read on.
You would think perhaps that faced with such odds it would be hard to resist or avoid some kind of romantic liaison with one of our female colleagues. Indeed the guys from next door in production used to…Continue
Job boards to me are the ideal and only place I would look for jobs. Why? Because it is so bloody simple. I register and set up some search terms so that…Continue
While browsing Twitter recently I noticed an organisation that was offering an all in recruitment advertising service for less than £200 (about $335), so I got in touch. Not because I have any jobs to advertise, but because I was curious. Here's what they told me:
"We will write your advert ensuring it is…Continue
When I was growing up as something of a surly youth way back when, I had my own idea of what I wanted and what the world owed me. But, I soon found out that in order to get on in life, and in work, you need a degree of flexibility rather than a set of immovable expectations around which employers need to lightly tread. The difference is of course, back then we…Continue
Added by Alasdair Murray on September 16, 2013 at 6:00am — No Comments
A survey of 2,500 office workers carried out at the end of 2012 revealed that the most annoying trait amongst their colleagues was noisy eating. Not surprisingly, general messiness, smelly food and irritating habits were also high up on the list of general gripes. But it got me thinking, other than the above examples, what is it that winds YOU up at work? Here are five of my own personal favourites.
At number five, what I like to call ‘the sarcastic welcomer’ i.e. the person who…Continue
Added by Alasdair Murray on February 18, 2013 at 10:00am — No Comments
Conduct an online job search these days and you’re soon confronted with lots of ads, many suggesting, without actually saying it of course, that each day spent working with them will be just like dying and going to heaven, only better. But should they be taken at face value? Is your workplace heaven? Or is it more like hell, despite what that ever so enticing advertisement that lured you there in the first place suggested? Here I take a lighthearted look at what job ads say and what they…Continue
Added by Alasdair Murray on April 24, 2012 at 7:00am — No Comments
Following the popularity of my original series of 20 interview questions and how not to answer them, I've once again revisited the job interview scenario and present for your delectation a bit of Friday afternoon fun:
Interviewer: "How do you manage people?'.
Interviewee: "I don't so much manage as tolerate them to be honest"
Interviewer: "Describe a complex problem you had to deal with"
Interviewee: "Chlamydia wasn't much fun, but…Continue
Remember before all this online technology shenanigans when we just turned up to work - to work? Did we insist that we had access to Pac Man, Pong or Space Invaders, or any of the other trivial pursuits you care to name, during working hours? Of course not. Then, when the good old 'Messenger' came along - Yahoo, AOL etc. - and enabled us to chat with strangers at our will - did we insist that our new distraction of choice be installed on our PCs in the office? No. So why, pray tell, is there…Continue
I’ve had a few run ins, albeit friendly exchanges of banter, of late with a few pro social recruiting types. Obviously it’s difficult to explain ones self fully in 140 characters or less so I thought I would take a bit longer to explain my stance.
I make no bones about it – I like social media. I said as much over 2 years ago in a blog that picked up on Ricky Gervais’s flounce (he’s since come back as we all know). Indeed I have gained business I would never have otherwise…Continue
Freelance copywriter Alasdair Murray on how some recruiters could gain a competitive edge over their rivals if only they thought a bit more about the messages they put out into the public domain.
They are there for all to see – the ‘new year, new career’ job ads that get wheeled out at the beginning of each new year. Someone somewhere clearly still thinks it’s original and a bit clever. Trust me, it’s not, nor has it been for many years. In fact, it’s become…Continue
Added by Alasdair Murray on February 9, 2012 at 8:30am — No Comments
...for crying out loud make the content you reach me with worth reading!
Seriously, the more technology advances and, as a result, the easier it becomes for any old Joe to upload content onto a website, the more creativity seems to be going out of the window, particularly in recruitment.
What sparked my latest rant? I read somewhere today that as there are 5 billion mobile phone users in the world it follows that many more people in the coming months and…Continue
An interesting debate emerged recently when it was revealed that the UK actually has more jobless teenagers than Slovenia.
Straight away of course there were the usual "well what do you expect with all the foreigners coming over here" type comments and others blaming the generation before them for voting for this, that and the other, but it got me thinking (always a dangerous thing) - would it be silly to suggest that it's nothing to do with immigration, baby boomers, Generation X or…Continue
Added by Alasdair Murray on September 13, 2011 at 7:00am — No Comments
Not a single day passes by of late without hearing the dreaded words 'global talent pool', but what does that phrase actually mean in practice, if anything at all?
Consider a typical recruiting scenario. You're looking for a mid-career engineer for a specific location. There is no relocation package on offer so straight away it would be fair to assume that 99 times out of a hundred your likely candidate is going to come from a 30 or 40 mile radius of wherever the business is situated.…Continue
I keep hearing so much hot air and bluster from social media 'experts' about how talent communities are the way to go. But what does it all mean?
My understanding is that the idea is that companies try and make their customers, or in this instance, potential candidates, talk to each other. Engage in a cosy little chat within an online community with the notion of sharing information,opinion, ideas etc. But why???
Overshadowed only by marriage and buying a home, an individual's…Continue
Microsoft. Apple. Google. Coca Cola. Virgin. The BBC. What do they have in common? Each of them could advertise on the back of a cigarette packet, put a card in a shop window or float a message in a bottle out to sea and they would still get a good response to their recruitment campaigns. Indeed all of them receive hundreds of unsolicited applications each and every year.
Browsing Twitter recently I came across a pretty senior level role for a prominent UK organisation. Nothing unusual there. But, upon reading through the job advertisement it soon became apparent that no thought whatsoever had gone into its make-up. Indeed, this job post was over 200 lines long and consisted purely of dull cut and pasted content taken straight from a job description.
I decided to ask the advertiser why, as a leading light in their field, they saw fit to post such a…Continue
Today I am going to demonstrate two different ways of posting the same job on the web. The first way is the all too common lazy one where a recruiter simply cuts and pastes the job description and top and tails it with a bit about the client and a response mechanism. The other way is the right way, and that is, instead of cut and pasting it, to take the information from the job description and craft it into a bit of copy that not only flows, but reaches out…Continue