It’s a phrase that has been around for years, yet different people define it in different ways. Some think it’s just about a slogan or ‘tag line’, others equate successful companies like Virgin or Google with it, But what IS an employer brand? And should it be called that in the first place?
Take a can of Coke or a Mars bar, or a Ferrari if you like. Each are made to a constant formula or recipe. They never vary. They are proper brands (or in the case of the Ferrari each car is a… Continue