It appears New Zealand and Australia are leading the way when it comes to one area of social recruiting. Working with Deloitte New Zealand, we adopted an approach used by celebrities and politicians and applied this to a graduate recruitment context. About 15 months ago we ran our first interactive live streaming video show on our Facebook page. At the time…Continue
Added by Paul Jacobs on March 21, 2011 at 5:21pm — No Comments
I often stumble across innovative approaches that jobseekers take to woo employers.
Here are a couple of recent examples that caught my attention:
Graeme Anthony's video CV / resume - with embedded annotations / links:
employkyle.com campaign /…Continue
Added by Paul Jacobs on September 29, 2010 at 7:05am — No Comments
All too often brands, celebrities and employers use the social web to pump out content, and race to grow fan numbers, with little regard to the true needs of their target audiences. This week my client Deloitte New Zealand launched a new initiative, Fan Showcase, on their award-winning Facebook page. This builds upon other elements of the firm's social recruiting strategy, like…Continue
Added by Paul Jacobs on September 29, 2010 at 6:58am — No Comments
This is the face captured by photographer Phil Toldano and explained in the excellent Ted talk (embedded below) by game designer Jane McGonigal. It captures the emotion of gaming. Toldano set up a camera in front of gamers while they were playing. McGonigal in the video alerts us to the subtle nuances in this photo:
the sense of urgency, a little bit of fear, but intense concentration, deep deep…Continue
Added by Paul Jacobs on March 24, 2010 at 8:44am — No Comments
The above video is supreme. It has nothing directly to do with recruitment, but it made me think hard about recruitment, especially what would happen if there was more revolutionary, transformational and original thinking within the recruitment industry. It also follows on from my…Continue
I've been thinking a lot about this. What would happen if an A-list celebrity's manager was hired to run a corporate recruitment function? Take a few minutes to think about this, then keep scrolling down ...
I surmise employer branding would be high on the new manager's agenda. They would try and communicate the company's unique brand (think: Lady Gaga, Michael Jackson, or George Clooney). They would want their…Continue
Added by Paul Jacobs on January 8, 2010 at 7:11am — No Comments
I'm not a big fan of the term Community Manager. Manager implies command and control to me. From my experience of building online communities (eg Recruitment 2.0 Asia Pacific), this Manager nomenclature just doesn't seem to fit. Joining a community is typically voluntary and community members don't want some person pushing them to participate. The cold hard fact is that most people…Continue
I look forward to attending the holographic recruiting summit in 2012.
Check out this video:
It's like Second Life, but not. Now apply this to a recruitment context. Candidate beams in to meet with recruiter, candidate beams in to meet with hiring manager. And…Continue
Added by Paul Jacobs on December 1, 2009 at 4:20am — No Comments
So far this year a trickling of well-known multi-national recruitment agencies (eg Semper…Continue