This month at NAPS, Sendouts Vice President of Sales and Marketing, Jonathan Herrick, will be leading a round table discussion. He is passionate about driving recruiting and staffing firm with PURPOSE, as opposed to PROFIT, and will be leading the discussion on "Building a Purpose-Driven Recruiting Firm."
So as a sneak preview, what is the difference between purpose and profit driven firms, and why does it matter?
Profit-Driven Firms are Not Built to Succeed.
John Moore, a marketing consultant who has worked for businesses like Starbucks and Whole Foods, says that a business has to have a reason to exist, otherwise customers will ....
Unless your firm has a reason to exist, your employees will go elsewhere, too - and they do. (Perhaps there is a reason why recruiting firms average 5 to 8 employees instead of a few hundred employees.)
Unfortunately, making money is a poor reason to exist. It's a great goal to have, but it is not a sustaining purpose.
For instance, try explaining to your client that the reason your are calling her is so that you can make money. You probably won't have a very successful sales call.
But, if you explain that your purpose is to help your client become a better company by helping her sign the best candidate in the industry, she's going to feel a lot better about working with you.
No one wants to work with a company that is only concerned with making money. No one wants to work for profit-driven owners to help them line their pockets.
When the opportunity presents itself to move on, most recruiters working in a profit-driven scenario have no problem kissing their employer good-bye and heading to greener (more profitable?) pastures. When the talent leaves, the profits follow.
Purpose-Driven Firms can Bill More in the Long Run
The awesome part about recruiting is that every recruiting firm actually has an incredible purpose: Finding the best talent to build stronger companies.
When firms embrace their purpose:
Companies that retain top talent, foster creativity and innovation, and enjoy greater profitability over time.
What's Your Experience?
Have you experienced working for a purpose-driven firm? How did it compare to the profit driven firm(s) you worked for?
What obstacles are in the way of building purpose at your recruiting or staffing firm?
Weigh in in the comments section, or if you're in Vegas for NAPS in a couple of weeks, participate in Jonathan's round table discussion - he has a lot of passion and insight pertaining to this topic. Stop by and see us at Booth #6!