We've all seen the various social media articles, career blogs and Generation Y experts that repeatedly promote Facebook as a source of hire, venue for job searching and place to interface with employers. The following might help put some of that hype into perspective.
While this may not be the most scientific or comprehensive report, it does seem that there would be some validity to what these researchers found about millennials Facebook habits. New report says millennials aren’t looking at Facebook pages ---- Orlando Business Journal by Andrew Robinson, Reporter - Date: Tuesday, April 10, 2012
Here is the full article: http://www.bizjournals.com/orlando/blog/socialmadness/2012/04/new-r...
Dr. Tina McCorkindale, assistant professor of communications at Appalachian State University, Dr. Marcia DiStaso, assistant professor of communications at Pennsylvania State University, and Dr. Hilary Fussell-Sisco, assistant professor of public relations at Quinnipiac University, completed the research that suggests millennials are not frequently surfing Facebook Fan Pages once they log onto the social network.
So what are millennials doing on Facebook? According to the report, they use Facebook for the following reasons:
Notice how “looking for jobs, posting employment related content and joining talent communities” is missing entirely from the list? In my own completely unscientific observations, the vast majority of my Facebook friends (of all ages) have minimal, if any professional purpose for using Facebook. Rather, the above is quite accurate in describing the fun, friends and family recreational use of the site that most of us probably engage in...