I got into the recruiting world 3 years ago and, like a lot of us, started using Linkedin very heavily to find prospective candidates and work my network for referrals. Recruiting like any sales process is inefficient but the one thing that struck me was the heavy reliance on guesswork on which candidates I would reach out for specific positions. Linkedin has many great features but a key thing it lacks is giving you an understanding of candidate intent when it comes to job search. In fact when you put Linkedin and theLadders side-by-side the only meaningful extra value that theladders offers recruiters is the implied intent that candidates are there because they are actively looking. The result is lots of wasted outreach to people who aren’t looking and not enough outreach to people that are looking – for example those folks with less than 6 months tenure at their current role who we assume, often wrongly, are still settling in.
So I set about rectifying that inefficiency by creating a platform called HireSignals that launched last week. In a nutshell, HireSignals gives candidates the ability to declare their job search status to recruiters on Linkedin in confidence. The candidate can provide extra details on their job interests to ensure only targeted outreach. They can also opt-in or out of recruiter interests and can block specific domain names (especially from their current employers) from seeing their status or interests.
The platform is built on Linkedin’s API. Candidates register their status and job interests at www.hiresignals.com by logging in with their Linked credentials. Recruiters register there also and, after a vetting process, they get access to a web browser add-on that superimposes color codes on Linkedin’s search pages showing job search status and pop up windows on their profiles that show their interests. You can check out the platform demo at www.hiresignals.com/howitworks.php.
The intent with this platform is to create something that is both recruiter and candidate friendly but also highly complementary to Linkedin and a genuine enhancement to their platform for recruiters. I would love for the candidate adoption of the platform to be recruiter-led and have plans to add some extra services on the platform that will provide additional value add to recruiters – One example is proactively reminding candidates on changing their status / registering their status for the first time, that they are connected to you and suggesting that they notify you of their status or status change. Hopefully that one negates finding out after the fact that a great candidate that you are connected to has just taken another job. We also want to email candidates regularly with the recruiters that are most active on their profile. That way you get rewarded for hard work.
Interested to hear your feedback and anything we can do to a) get more recruiters using it and b) getting recruiters comfortable with their candidates using it in the comments section.