Comment by Michael Chuidian on March 14, 2013 at 11:30am

*Speechless* But thank you, Amy. YTB!  BTW I've decided to take my recruiting talents to the graveyard shift specifically at 2am to source candidates.  :-)

Comment by Ryan Leary on March 14, 2013 at 12:17pm

I think your all full of it. Hows that? :-)

Comment by Sandra McCartt on March 14, 2013 at 12:18pm

Let me try this one about personnas. At this point Mike, you have created a personna of a young , passionate, excited recruiter. You and Amy have become buds, have taken it a step further to speaking on the phone and plan to meet when you are in the city. Let's suppose you two do meet, she still thinks you are the real deal, likes your bullshit or as we used to call it in the "olden days", your "road game". She lists a job with you. You bust it but you send her some crap candidates or some who pass muster but turn out to be duds. She sends some on and gets blasted because she took your word for how they would present.

Your brand or as I put it your personna is now in the crapper because no matter how much she likes you , you didn't deliver. Until we deliver, deliver consistently over a period of time none of us are anything but a personna who says they are a recruiter. A reputation is built by successful efforts in any industry not by a winning personality or words on a twitter stream.

My favorite saying about recruiters is that we are like Luby's cafeteria, as good or as bad as the last meal somebody had there. As we put it in horse circles, Secretariat's full sister couldn't beat a fat man downhill but she was a pretty thing with a great name. That name was her brand but she couldn't deliver.

Don't get me started on "thought leaders".

Understand that I am not saying you can't or won't deliver and you aren't a grat recruiter. If Amy lists a job with you and you deliver like a champ, then my friend you have a real rep. That lends credence to what your "brand" stands for. Until then you are a fun guy, with a great personna.

Comment by Sandra McCartt on March 14, 2013 at 12:21pm

Ryan, did you ever know a recruiter who wasn't full of it?

Comment by Amy Ala on March 14, 2013 at 12:24pm

LOL so true. Hey someone tell Ryan "cranky guy yelling at kids to get off his lawn" is taken. :)

Sandra has a great point, in that a "brand" amongst recruiters doesn't mean crap if you can't deliver for clients. I'll take it a step further - let's say as a fellow recruiter I recommend Mike to a company looking to hire a recruiter in his area - based on his "brand" I would do so. He gets the job and blows it? Well his brand is now crap in my eyes and I'll probably never forgive him. (not that he would EVER let that happen). So in that way, a brand could be an opening to developing a positive reputation, which is based on results. Geez we could skin this cat a million ways couldn't we??

Seriously Mike that 2 am sourcing stuff is for the birds... :P

Comment by Michael Chuidian on March 14, 2013 at 1:02pm

I just hope I take the #1 Trending topics spot on RBC from Amanda whatever her name is....for "Branding" purposes *Rubs hands together*. I have jokes....Muhahahahaha

Comment by Sandra McCartt on March 14, 2013 at 1:02pm

In the dark, all cats are gray. Think about how that relates to all this. :)

Comment by Daren J. Mongello on March 14, 2013 at 1:17pm

Michael: I'm kinda a metric driven person. I've built one Twitter account to 2500 users. Great, right? Well...not really. Cause I don't see the causal effect of increased revenues. No one from the twitterverse is knocking on the door with a search. All my searches have initiated via the phone or email. So I'm wondering if you track your revenue sources and what percent represent "jobs FILLED from Twitter" or "candidates PLACED from Twitter" and if you can share those percentages...that would give me a better idea of the true value. 

Here's my other thought: it's much more effective to outsource social media postings to someone for $10 an hour than for me to take my time to do it. (Which, of course, is STILL on my to-do list)

Thank you for the article. 

Comment by Jerry Albright on March 14, 2013 at 1:22pm

But Sandra - Mike and Amy are not meeting for business.  It's yet a further continuation of the hot air circus - when some training course/seminar/conference/unconference/tweetup stops in the Great Northwest.

 

So while a friendship has been made (and I'm all about making friends!) - it has nothing to do with business. 

 

It use to be a "brand" was something that encouraged you to go buy a product.  Brand loyalty meant you'd buy 2 in a row.  Brand now means - uh, well......nothing?

Comment by Michael Chuidian on March 14, 2013 at 1:29pm

Jerry, you're absolutely right....I don't have a good argument for this one, because your logic is sound. 

Daren, thanks for the comment. I don't really purposely use Twitter to generate increased revenues. But going back to Jerry's point, that a brand encourages you to buy, I want people to buy that I can be someone who's approachable enough to ask for help whether that be recruiting or learning how to use social media and for FREE. I'm all about helping people. 

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