With over 92% of companies turning to mobile and social media channels as part of their recruitment process, it’s quite evident that technology has transformed the HR landscape. While LinkedIn, Facebook, and Twitter remain the most frequently used social channels for recruiters today, the changing attitudes of Millennials may drastically impact those trends in 2014.
According to Mashable’s, Taylor Casti, Millennials are leaving Facebook in record numbers. The reasons for jumping ship ranged from the stress of maintaining online appearances, lack of privacy, and just generally feeling overwhelmed by all of the add-ons.
Casti said, “The most common reason for going Facebook-cold turkey was the overwhelming nature of the site. To many, it just seems like noise. Among the mess of targeted ads, Instagram pictures and shared articles, there’s very little room for real socializing between friends on the Facebook Timeline.”
The second most common factor, which directly impacts social recruiting, is the fear that potential employers may read into online personas and decide against making a job offer. “This desire to hide evidence from potential employers is causing many Facebookers to fly the coop, especially considering a recent Facebook privacy settings change has ensured no user can hide from search anymore,” said Casti. “The fear is legitimate, as employers try harder and harder to gauge potential employees by their social media presences, some even going so far as to ask for candidates’ Facebook passwords.”
If Millennials continue to remove themselves from Facebook to maintain privacy, recruiters must find another way to reach out. LinkedIn and Twitter remain viable options; however, since LinkedIn has looser privacy restrictions, it is likely that the percentage of companies using this tool will continue to increase.
What are some strategies you use to recruit on social networks?
Image used under Creative Commons from Official U.S. Navy Imagery.