Having now sat both sides of the fence as a recruiter and now as a candidate I have been shocked that many companies are not making any progress when it comes to the candidate experience.
Before applying for a role I will spend time researching a company, making sure that there is a culture fit and that I would be right for the role. I then would spend time adjusting my CV so it is tailored for the role and then writing the all-important cover letter.
All of this happens before I even am faced with normally an awful ATS that requires lots of useless information before letting me submit my CV.
Then nothing …..
Complete silent more often than not I will not even receive an acknowledgement to my application, let alone a rejection email. How do think I feel my candidate experience has been with that brand? And do you think I would apply to them again? Absolutely not! Why would I want to waste any more time on a company that has a one sided recruitment process?
Now there is nothing worse than a bitter jobseeker, trust me I’ve met a few but when are companies going to consider the recruitment process an important part of their employer brand? In this connected world of social media where peer to peer reviews make everything so visible why then would you choose to damage your employer brand?
Millions are spent marketing companies and yet they still fail to realise that a good candidate experience is brilliant marketing for an organisation. Here is my advice for companies considering the candidate experience you give.