Are you sitting comfortably? then I will begin.
Storytelling for brands and for recruitment has been around for years but social media allows us to have more impact and deliver to a greater reach.
With all this noise, now more than ever recruiters need to consider a long term strategy. We need take ownership of the recruitment process and stop just posting jobs, acting in a transactional way and start communicating with great content.
Storytelling is a great way to help your employer brand and also the candidate experience by allowing your candidates to see the good, the bad and the ugly before deciding to click apply. Every business wants to drive lots of traffic to their careers site but the stories you tell can help only the right ones apply because they have a informed view on life at your company.
Whether is be adverts, images, video or insights think about you can tell your story to make it shareable, engaging and so it will resonate with the right candidates.
Here is Coca Cola approach to content and storytelling